ASPHERE Innovations Public Company Limited (formerly known as AsiaSoft Corporation Public Company Limited) or AS has teamed up with Big Bang Theory, experts in Metaverse and blockchain, to launch an innovative ready-to-use Metaverse platform, known as Metaverse as a Service, making it the first of its kind in the world.

Mr. Kittipong Prueksarun, Chief Executive Officer of the Blockchain & Innovation Technologies Group at ASPHERE Innovations Public Company Limited (formerly AsiaSoft Corporation Public Company Limited) stated that the company is committed to continuously expanding its business in Blockchain & Innovation Technologies and sees the growing role of Metaverse technology in everyday life. According to a leading global research firm, the market value is projected to grow from USD 58.5 billion in 2021 to USD 1.5 trillion by 2030, reflecting an average annual growth rate of 43.7%. It is expected that by 2026, 25% of the population will engage with the Metaverse for at least one hour daily, whether for work, education, shopping, socializing, or entertainment. Furthermore, in 2023, we are entering the era of Marketing 6.0 or Metaverse Marketing, where brands must create immersive experiences for consumers by seamlessly connecting the offline and online worlds.

The company is confident in the potential of Big Bang Theory, which will provide Metaverse services as the world's first Platform As-a-Service. ASPHERE has invested 27% in Big Bang Theory. In terms of collaboration, Big Bang Theory will develop the Metaverse system and create tokens and NFTs for CRM purposes for Playpark, an online gaming service provider under ASPHERE. In the future, ASPHERE also plans to help expand the Big Bang Theory platform into the Southeast Asian market.

Mr. Pongwut Praipaisankit, Chief Executive Officer of Big Bang Theory Co., Ltd. revealed that Big Bang is a leader in developing Metaverse systems and blockchain software. We are part of the Mi group, which specializes in developing IT infrastructure, software, and blockchain and Metaverse technologies.

“Big Bang Theory is a Metaverse as a Service product aimed at providing a Metaverse platform without the need for programming or coding. Its purpose is to create a virtual world for all types of businesses, emphasizing the importance of technology in enhancing customer experiences and transforming traditional businesses into virtual realms as if imagined. The tools available on the Big Bang Theory platform will benefit businesses in various ways, such as E-Commerce online shopping, where users can select products, make payments, and have items delivered to their homes; streaming activities in the virtual world that are easy to execute without needing a programmer; and online meetings in a virtual environment with tools for creating virtual worlds as simple as playing a game on a computer screen.

The company is determined to push the Metaverse into a real virtual world and plans to expand its platform to provide comprehensive virtual business services, such as AR/VR/XR as a Service, and utilize AI technologies in various areas, including AI Generative Verse and AI Virtual Influencer, to serve as accessible Marketing Technology (MarTech) tools that can be easily customized without programming knowledge. Moreover, it aims to be a crucial part of helping businesses in Thailand understand and recognize the importance of using the virtual world to drive business without borders, facilitating international business operations more conveniently and efficiently.

The functions of Big Bang include:

• Streaming

This can be used for seminars, movie screenings, live broadcasts, and more, providing an experience where participants feel as if they are physically present at the event. Viewers can enjoy a full-screen video perspective, similar to watching a video clip through an application on their screens.

• E-Commerce online shop

In terms of online sales, it offers a virtual shopping experience that is easy to navigate. Users can select products, make payments, and wait for delivery at home. Payment options include QR code, PromptPay, credit cards, and debit cards, making it a convenient and familiar payment method for buyers and sellers, who can easily upload products, similar to updating stock in regular e-commerce applications.

• Private Meeting room

This is a virtual meeting function that simulates the experience of being in a real meeting room, with features similar to current online meetings, such as chat boxes, microphone and camera controls, and easy screen sharing, akin to familiar online meeting systems.

• Mini Game

This function provides entertainment for Metaverse participants with simple and familiar games. Metaverse creators can set rules to utilize this game for customer engagement, creating experiences for users that may attract them to the creator's Metaverse.

• Hologram

This cutting-edge function brings imagination to life, suitable for annual meetings, fan meetings, and political speeches. Its standout feature is the real-time projection of speakers or presenters, enhancing the closeness between the audience and the speaker.

Nonetheless, the company is committed to advancing technologies applicable across various industries in Thailand and internationally, ready to provide system development services to enhance operational efficiency and management, expanding target audiences, and meeting customer needs online through the creation of a virtual world and effective Metaverse experiences for clients, Mr. Pongwut concluded.