Dwell Grand Asset leverages its strengths in residential project development, reflecting a unique identity that delves into every detail to understand consumer needs. It has established a new landmark in the Rama 9 – Ramkhamhaeng area with the launch of the project “ARNA Rama 9,” a luxury single-detached home project valued at 400 million THB, emphasizing the concept of “MY CURATED SANCTUARY” and featuring Modern Italian Design that blends classic and contemporary styles while maintaining timeless luxury. The interior functions can be adapted to lifestyle needs, surrounded by Signature Greenery with over 50-year-old Rain Trees, catering to urban dwellers seeking privacy and tranquility under the concept of Private Home, for Private One. With only 8 units available, priced between 39.9 – 73 million THB, the goal is to close sales by the end of 2023.

Mr. Thawanun Thanetdeshunsorn Managing Director of Dwell Grand Asset Co., Ltd., a property developer known for its unique home designs, revealed that the ARNA Rama 9 project is a luxury single-detached home valued at 400 million THB, a joint venture between “Dwell Grand Asset” and “Setthakarn Group.” With a vision to meet the needs of customers in each segment, especially the luxury market seeking privacy in living, this project was developed under the concept “Private Home, for Private One,” with only 8 families in a location that offers tranquility in Rama 9 Soi 39, yet connects to the city center in just 15 minutes to Thonglor – Ekkamai. The project emphasizes the concept of “MY CURATED SANCTUARY” with Modern Italian Design that reflects the timeless identity of the residents.

“Our project development is akin to a craft, incorporating every detail from a deep understanding of customer needs (Customer Insight) through 4 Brand Drivers: 1. Collective Insight – learning feedback directly from customers to build a database for project and service development. 2. Design Knowledge & Expertise – paying attention to every detail in design, quality, and service as if building our own home. 3. Design with Purpose – good design must not only be beautiful but also meet living needs. 4. Service Efficiency – after-sales care through Service Solutions that address daily life needs. Under the brand “ARNA,” we present the Ultimate Privacy in a Serene Community, targeting those who value privacy with a limited number of units and green spaces, emphasizing a location that is both tranquil and convenient (Urban Convenience) to meet the needs of modern urban lifestyles that increasingly require privacy,”

“ARNA Rama 9 is located in the Rama 9 - Ramkhamhaeng area, where single-detached homes are quite rare due to land limitations, while the demand for luxury single-detached homes remains high due to the potential of the location that connects conveniently to the Sukhumvit lifestyle area and many leading international schools such as Shrewsbury City Campus. Additionally, it offers complete amenities similar to city center areas, including public transport systems such as the Blue Line subway, the Orange Line extension, and various mega-projects that will transform this area into a new economic zone in the future,” Mr. Thawanun stated.

ARNA Rama 9 is a luxury single-detached home project under the concept “MY CURATED SANCTUARY,” viewing the residence as a peaceful retreat from chaos, and the idea of “Private Home, For Private One,” designed for individuals with high personal happiness. It consists of 8 units on a project area of 1 - 1 - 64 rai, valued at 400 million THB, prominently located in Rama 9 Soi 39, allowing easy access to Rama 9 Road, Ramkhamhaeng, Ekkamai, Thonglor, and Sukhumvit, close to expressway entrances and the Orange Line subway station at Ramkhamhaeng 12, surrounded by restaurants, shopping areas, renowned educational institutions, and leading hospitals.

The homes are designed in a “Modern Italian Design” style that harmoniously blends classic and contemporary elements, maintaining uniqueness while preserving timeless luxury, reflecting the identity of the residents. The space layout allows for flexible usage, addressing the pain points of living, with the interior functions designed over 3 floors, featuring ceiling heights of 3 - 3.6 meters for a spacious, airy feel, welcoming natural light and connecting with the surrounding greenery. Each home is enhanced with nanoe™ X technology, utilizing the power of hydroxyl radicals to effectively inhibit viruses, airborne pathogens, pollutants, and unpleasant odors, proven to suppress certain types of viruses. Each unit also includes a Rooftop Garden, a multifunctional space that can be adapted for various lifestyles, such as a private fitness area or a rooftop garden offering panoramic views.

There are 2 house types available:

Type A: 5 units with land sizes of 44.20 - 45.60 square wah, usable area of 515 square meters, featuring 4 bedrooms, 5 bathrooms, and 3 parking spaces. Type B: 3 units with land sizes of 56.40 – 56.80 square wah, usable area of 611 square meters, featuring 4 bedrooms, 5 bathrooms, and 4 parking spaces, with a private lift and a 10-meter swimming pool equipped with an environmentally friendly Ionizer system that is gentle on the eyes and skin. All units are fully fitted, and parking spaces support EV Charger systems.

House Type A

House Type B

The project's landscape is surrounded by greenery and a natural atmosphere, with a layout designed to preserve over 50-year-old Rain Trees as the project's Signature Greenery, maintaining the original charm of the location. Security is ensured with CCTV and 24-hour security personnel. Construction began in Q2 2022 and is expected to be completed around Q1 2024.

Regarding marketing strategy, Mr. Thawanun added, “For this project, we have a clear segmentation. We see the unique character of our customers who prefer a small community, appreciate detailed designs, and require sufficient usable space that can be adapted over time, along with close after-sales service. Our target audience includes successful young professionals, families looking to expand, and individuals seeking valuable assets. To align with the behaviors of this demographic, which mostly consists of working-age individuals, we focus on creating awareness through online media such as our website, Facebook, and Instagram, aiming to close sales by the end of 2023.”

Experience the “Private Home, for Private One” that understands individuals with high personal happiness with “ARNA Rama 9,” the latest luxury single-detached home project in the Rama 9 - Ramkhamhaeng area, priced between 39.9 - 73 million THB. For more details, visit www.dwell-group.com or call 0-2281-6217.