‘Areeya Property’ reinforces its position as a market leader in minimal homes by focusing on diverse lifestyle needs, or “Lifestyle Property Developer”, while promoting the branding strategy of AREN X , offering an unprecedented level of minimalism.

Ms. Patthamon Laohapoonrangsri, Senior Director of Areeya Property Public Company Limited announced that the launch of the flagship single-family homes with swimming pools under the brand “AREN X” (AREN X) features an extreme minimal design under the concept of “MORE MADLY MINIMAL”, representing the pinnacle of minimal living in the high-potential Bangna area. Following the Pre-Sale launch at the end of March, the response from customers has been very positive.

Areeya Property understands the lifestyle of residents and emphasizes creating a Brand Experience in innovative and deeper ways. Throughout the journey of building the brand “AREN X,” the focus has been on conveying the experience of minimalism across various dimensions, such as through a Collaboration with 5 creators to co-create items along with exclusive experiences, including showcasing these works at the exhibition “AREN X 5 SENSES EXHIBITION”. Additionally, items interpreting the concepts of “keeping” and “throwing away” have been produced, all aimed at creating a living experience that allows customers to engage with these concepts before the products are revealed and before they actually move in.

Experience a new dimension before the actual project reveal with 5 creators

AREN X collaborates with 5 creators to immerse everyone in the ultimate minimalism while co-designing items and exclusive experiences such as a special edition of the “Ganesha” statue in collaboration with Kaiju Smuggler, an artist who creates Art Toys, 3 cocktail recipes by Rabbit Hole, a chic bar in Thonglor, a unique “scent” created by the brand Copenn, an ‘Uncompromised’ playlist by renowned DJ Pipe - Thawisrut or DJ Supersonic, and shoe designs reflecting the wearer's identity by London Brown, which can be worn both indoors and outdoors. All of these will be exclusively available to homeowners in the AREN X project.

Ultimate Minimalism at the “AREN X 5 SENSES EXHIBITION”

Through the collaboration with 5 creators, the “AREN X 5 SENSES EXHIBITION” is another way to create a minimal experience of AREN X, showcasing works that convey minimalism through all 5 senses: VISUAL (images) that create experiences through limited edition Art Toys from Kaiju Smuggler, TASTE (taste) with special cocktails from Rabbit Hole, SCENT (scent) inspired by the architecture and decor of AREN X from Copenn, SOUND (sound) featuring music experiences by DJ Pipe - Thawisrut or DJ Supersonic, and TOUCH (touch) through handmade shoes that provide a special feel from London Brown. This exhibition allows access to customers who are uncompromising in every dimension.

MORE MADLY MINIMAL allows you to choose to “keep” or “throw away”

Minimalism is not only conveyed through the design and architecture of homes but also through the concept of living a profoundly minimal life. The idea is that the more we eliminate unnecessary things, the clearer our identity becomes (Keep only the essential things in life). This leads to the ‘bubble bag’ representing the wrapping of valuable items or “keeping” only what is essential for life and preserving these items well, while the ‘garbage bag’ represents “throwing away” unnecessary things that do not reflect our identity. However, throwing these items away becomes more meaningful and valuable if they can be passed on to others. To create a living experience in every dimension, we have taken a step further by printing the names of various foundations on the garbage bags, making it convenient for recipients who want to put them to good use, while also helping to reduce waste for the planet.

The branding strategy of AREN X, offering Brand Experience through various experiences, reflects Areeya's strength as a market leader in minimal homes, understanding the housing needs and lifestyles of people, thus seamlessly integrating minimalism into every experience.

For the AREN X project, single-family homes with swimming pools in a Modern Minimal style under the concept of “MORE MADLY MINIMAL” offer privacy with only 25 units starting at 13.9 million THB*. Each unit comes with functions that allow you to live your life to the fullest, such as a Private Pool*, Private Courtyard*, and Private Balcony* to cater to Gen Y couples without children (Double Income No Kids) who desire a home with enough space to express their individuality freely (*terms and conditions apply as specified by the company). Interested parties can register to visit the AREN X project at Line: @Areeyahome, www.areeya.co.th, or call 1797.