Dr. Chavalwat Ariyaworaram, or Dr. Tan, the CEO and founder of T&B Media Global (Thailand) and founder of Translucia, along with Thippaporn Ariyaworaram, Chairwoman of MQDC (Magnolia Quality Development Corporation Limited), organized the event "The Universe of Happiness" to unveil the major project of the Translucia metaverse hub under the concept of "Infinite Universe of Interconnected Metaverses." This project integrates cutting-edge global technology like Web3 to develop Translucia into a large platform that accommodates numerous metaverses, allowing them to coexist and connect seamlessly. It also aims to fully transition T&B's entertainment business into the virtual world in the era of future technology, stepping towards becoming a global entertainment leader.

Dr. Chavalwat Ariyaworaram stated, "Translucia is being developed into a seamless platform that connects the virtual world with the real world, ensuring safety for creating endless business opportunities on the internet."

The development of Translucia will be a significant step for T&B's entertainment project, helping to expand the lifetime value of T&B's IP while creating a platform where users can interact with beloved stories and continue to build the world we dream of.

This is the metaverse kingdom developed under the concept of the Ananta Universe of Happiness, or "Infinite Universe of Interconnected Metaverses," which refers to a platform developed with advanced global technology that can accommodate multiple metaverses to coexist and connect seamlessly within this infinite Translucia universe.

"This concept arises from our desire to bring together various metaverse universes, which must align with our goals and operations focused on doing good, to create a metaverse world driven by activities aimed at generating happiness in every dimension, including the economic dimension. When many metaverses with the same goals collaborate, we can create a world of happiness, improve social quality, and encourage the real world to be aware of the environment and join in doing good together," Dr. Chavalwat said.

"Moreover, the uniqueness of the Translucia metaverse is that we will develop it using technology that seamlessly connects the virtual and real worlds through diverse experiences. We will make this place safe for everyone and create endless opportunities for all sectors, including society, organizations, businesses, and individuals."

The development of the Translucia project will be a significant advancement for T&B, bringing various leading entertainment works produced by the company, including copyrights and intellectual properties, to be utilized in a tangible way that connects both worlds.

Recently, MQDC (Magnolia Quality Development Corporation), a leading international real estate development company and the first partner of the Translucia metaverse, has officially launched the MQDC Idyllias project. MQDC Idyllias will be the first metaverse world to become part of the Ananta Universe Translucia, helping to create a new world, a future world where the real and virtual worlds will merge into one.

Mr. Phakphum Tantanantha, Vice Chairman of T&B Media Global (Thailand) Co., Ltd., stated that T&B's business and investment strategy will focus on three main areas: investment in content (animation series and films), which has been the core business since its inception; investment in advanced technology companies to enhance audience access to content and improve their experience; and finally, investment in developing advanced technology and innovations to advance the Translucia metaverse.

T&B Media Global (Thailand) was established in 2016 and is known for its creative works produced by its subsidiary, Shellhut Entertainment Co., Ltd., with the series Shelldon being the first and only Thai animated television series aired on NBC in the United States and broadcast in over 180 countries worldwide, translated into more than 35 languages.

"Entering the world of technology and making a significant investment to create this metaverse hub is another important evolution for T&B. In the past, we viewed digital interruption or the digital world as a major challenge for the entertainment business. The entertainment content development business is rapidly changing. Initially, T&B started by investing in content production. Later, we found opportunities to generate revenue through various avenues, including artist development like Last Idol, creating AI systems for filmmaking, and employing marketing strategies using Cinelytic. We have various subsidiaries involved in content production, such as films, series, and animation series, as well as talent management, event organization, and streaming platforms. We are a 360-degree entertainment company committed to developing creative content that meets consumer demands, and this significant investment in the metaverse will leverage our existing businesses to truly connect the virtual and real worlds," Mr. Phakphum said.

Mr. Athit Nantawaro, Executive Director of Translucia, stated, "Currently, many people may feel that the metaverse is distant or only of interest to a specific group, or just a game. They may question its value or benefits to our daily lives. These questions arise if we view it merely as a technological or platform development. However, Translucia is about developing a philosophical concept that aims to help people discover the value of life through what we call happiness."

"The metaverse is a combination of various new technologies, and with Translucia's development concept that connects different metaverses, we are working on finding ways to develop businesses together. For example, Impact District from Cyprus, a metaverse developer committed to driving impact to change the world, and Band Protocol, a leader in cross-chain data oracle services, as well as Tonomus, a global technology leader from Saudi Arabia, and Animoca Brands, a global company developing games and digital assets in blockchain and the metaverse. These companies are experts in utilizing technology to drive the creation of new use cases and ecosystems. Translucia is a tool to create positive change in our world. This does not mean we will change the entire world, but it inspires and empowers individuals to create positive change, which can extend to others and continue indefinitely, becoming something great and sustainable in the future."