Mr. Ratchachayut Nantochotisophon, Deputy Managing Director of the Single House Business Development Division at AP Thailand Public Company Limited, revealed that this year the company sees an opportunity to expand its customer base in major provinces, taking advantage of the recovering economy and the continuous growth of these urban areas. The purchasing power of local real demand is strong and on the rise, which will also increase the demand for real estate in provincial areas. AP is ready to move forward with its investment plan to expand the scope of project development, introducing the 'Apitown' brand to aggressively target new family customers in major cities throughout the year by developing new house designs that will be the first choice for delivering a better life that customers can choose for themselves.

This year, AP will enter 5 new provinces with a total value of 4 billion Baht, starting with the first 3 provinces: Ubon Ratchathani, Surat Thani, and Nakhon Pathom, which will lead to a significant growth of AP's project portfolio in provincial areas by over 95%.

Over the past 3 years, the Apitown brand project has successfully launched residential sales in major provinces under the development approach of “the best master plan for living” through the selling point of offering mixed product models, including single houses and new design townhomes, fully equipped common areas, modern amenities, and quality management teams in the best potential locations in each province, targeting new family customers in the middle to upper segments looking for a different new home with prices ranging from 1.99 to 8 million Baht. AP has received strong confidence and positive feedback from customers in the first 7 provinces where sales were launched: Nakhon Si Thammarat, Rayong, Khon Kaen, Chiang Rai, Ayutthaya, Chachoengsao, and Udon Thani, with total sales across all projects reaching 2.7 billion Baht.

The highlight of this first quarter is the launch of the Apitown Ubon Ratchathani project with a project value of 660 million Baht, establishing a foothold in the city due to Ubon Ratchathani being one of the main cities in the northeastern region with continuous investments from both the government and private sectors. It is also a province with significant border crossing points. According to demographic statistics from the Ministry of Interior in 2022, Ubon Ratchathani has a very high population of 1.8 million, ranking second in the region after Nakhon Ratchasima. From market surveys in the Ubon Ratchathani urban residential area, there is strong purchasing power from local customers looking for new homes, contrasting with the limited supply of unsold houses in the location.

Therefore, to meet the ongoing demand, AP is delving into the insights of local customers' housing needs to deliver distinctive single-house projects that surpass existing market products in terms of new design dimensions, usable space, and innovative living solutions that are the strengths of AP's single houses. The project will feature fully equipped common areas in a price package that aligns with what customers are looking for. We are confident that the launch of Apitown Ubon Ratchathani, showcasing 5 entirely new house designs that understand life, will receive a positive response from customers.

Apitown Ubon Ratchathani is located on Jangsanit Road, Muang District, near Central and Ubon Square, just 10 minutes away. The area covers 37 rai with 168 units, offering luxurious modern-style two-story single houses in 5 new designs, with a maximum width of 12.6 meters on land sizes ranging from 50 to 96 square wah, and usable areas from 154 to 225 square meters. It caters to the real-life needs of modern families, from single-family to extended families, with a maximum of 4 bedrooms, 4 bathrooms, 2 living rooms, multipurpose areas, a dining room connected to a large closed kitchen, and parking for 2 cars, along with a green space (Botanic Garden) surrounding the house for relaxation and privacy.

Another highlight is the luxurious clubhouse designed to meet every lifestyle, enhancing the living experience with new dimensions, which includes:

  • Lobby
  • Fitness Center
  • Kids Room
  • Co-Working Space
  • Saltwater Swimming Pool with Jacuzzi
  • Bike Lane – Jogging Track
  • Relaxation areas amidst green spaces around the project

This March, prepare to experience a new way of living perfectly at the Apitown Ubon Ratchathani project, featuring a new design single house with complete functions, specially designed for modern families, with 4 bedrooms, 4 bathrooms, and 2 parking spaces, starting from 2.79 - 6 million Baht.
Enjoy special offers with discounts of up to 100,000 Baht. Register at https://apth.ly/ApitownUbon
Stay updated on all new projects from AP, including single houses, townhomes, and condos throughout 2023 by clicking https://apth.ly/APNewHome2023.