Major Development reaffirms its commitment to becoming a LifeScape Developer with the launch of its 2023 business plan, "LifeScape at a New Height," aiming to elevate growth through strengthening three key areas: real estate, branding, and new business ventures. The company is aggressively entering the real estate market with an all-time high of seven new housing and condominium projects valued at over 14.7 billion baht, featuring diverse brands and new segments, including luxury condos focused on wellness and premium townhomes. The expansion will cover locations from the CBD to the outskirts of Bangkok, with senior executives overseeing customer experience and fostering a Warrior Mindset among employees, alongside investments in digital transformation to prepare for the future. The company remains committed to creating happiness for both people and pets, reinforcing its position as the number one provider of pet-friendly residences across all projects, while continuously caring for society and the environment. The sales target for residential properties is set at 7 billion baht, with total revenue projected at 5 billion baht for 2023.

Ms. Phetlada Poovoralak, CEO of Major Development Public Company Limited, a leader in luxury real estate development and pet-friendly residences, stated that the company is committed to transforming its status from a real estate developer to a LifeScape Developer, continuously enhancing the quality of life for consumers in all dimensions. In 2023, the company will advance its "LifeScape at a New Height" business plan to strengthen its capabilities for further growth, focusing on three main areas: 1. Solidifying Residential-Scape to enhance core business strength, 2. Fortifying LifeScape & PetScape to reinforce brand strengths, and 3. Diversifying Revenue to adjust the business mix while promoting new business strength.

In terms of Solidifying Residential-Scape, the company is enhancing its core business across various dimensions, achieving an all-time high by launching the most new projects in its 24-year history, with seven projects valued at over 14.7 billion baht. This includes two super luxury high-rise condominium projects worth over 8.8 billion baht and five housing projects valued at over 5.9 billion baht, ready to meet consumer demand as the economy recovers post-COVID-19. New Brand and Segment initiatives will introduce five new brands targeting diverse consumer needs, such as the Marquis brand (super luxury condos focused on wellness), Mayfield (premium high-end townhomes designed for living amidst nature), Mayfield Lane (luxury single houses in the city center), Milford (high-end townhomes), and another new brand, a Super Luxury Limited Edition, to be revealed in the future. New Location expansions will cover high-demand areas from the CBD to the extended CBD and Greater Bangkok, with new projects in prime locations like Sukhumvit, Phrom Phong, Phaya Thai, Pattanakarn, Ladprao, and Ramkhamhaeng.

“Although we slowed down new project launches recently, we have not been idle. We have restructured various aspects of the organization to prepare for a strong growth transformation, including appointing senior executives to directly oversee customer experience development and instilling a Warrior Mindset in employees to be ready for any situation. We have also gradually invested in digital transformation to develop a Future Platform, laying the groundwork for the future. This year and in the years to come, we are confident in achieving significant growth,” Ms. Phetlada stated.

Regarding Fortifying LifeScape & PetScape, the company is reinforcing brand strengths by partnering with allies to develop amenities, services, activities, and privileges that cater to the lifestyles of both people and pets. This emphasizes its position as the number one provider of pet-friendly residences (No.1 Pet-Friendly Residences) and collaborates with partners in design, construction, and materials to create Craft & Quality projects. Additionally, the company is committed to improving the quality of life in society through its Care-Share-Change projects, including installing large air purifiers at construction sites and providing dedicated pet waste bins, as well as supporting pets through various foundations.

On the Diversify Revenue front, the company is adjusting its business mix by increasing the development of horizontal projects and driving the LifeScape Developer vision by expanding into new businesses that encompass all aspects of consumer lifestyles, including two new ventures: HealthScape and TechScape.

Ms. Phetlada further stated that the economic situation in Thailand and the overall real estate business outlook for this year shows promising recovery, particularly from the tourism sector, which will help stimulate spending and purchasing power in the market. Coupled with the "LifeScape at a New Height" business plan and the highest-ever new project launches, the recovery of the hotel and office sectors will contribute to recurring income, and the company is confident that Major Development's overall business will grow steadily and robustly, achieving residential project sales of 7 billion baht and total revenue of 5 billion baht throughout 2023.

“We are committed to creating a better future for consumers while achieving stable and strong growth. Our long-term roadmap will see a diversification of the residential portfolio between condominiums and housing projects to be ready for all economic conditions. We will continuously launch new projects, while the new business segments outside of real estate will gradually increase their share to 20% over the next five years,” Ms. Phetlada concluded.

Major Development Public Company Limited is a luxury real estate developer with three main business groups: 1. Residential development for sale, 2. Commercial real estate projects such as offices and hotels, and 3. Real estate-related service businesses, with a vision for continuous growth to create luxury projects that meet consumer demands.