Major Development reaffirms its commitment to becoming a LifeScape Developer with its business plan for 2023, LifeScape at a New Height, transforming growth to a new level by strengthening three key areas: real estate business, brand, and new ventures. The company is aggressively pursuing the real estate sector with an All Time High launch of 7 new housing and condominium projects worth over 14.7 billion baht.

Introducing various brands and new segments, including luxury condominiums that cater to wellness, premium townhomes, while expanding locations from the CBD to the outskirts of Bangkok. Senior executives are appointed to oversee Customer Experience and instill a Warrior Mindset in employees, alongside investing in Digital Transformation to prepare for the future. The company remains committed to creating happiness for both people and pets, reinforcing its position as the number one provider of pet-friendly residences in every project, while continuously caring for society and the environment. Major Development is confident in its strong and stable growth, aiming for residential sales of 7 billion baht and total revenue of 5 billion baht in 2023.

Ms. Phetlada Poovoralak, CEO of Major Development Public Company Limited, a leader in luxury real estate development and pet-friendly residences, stated that the company is committed to transforming its status from a real estate developer to a life-style developer, continuously enhancing the quality of life for consumers in every dimension.

In 2023, the company will advance its business plan, LifeScape at a New Height, to enhance strength and potential for further growth, focusing on three main areas:
1. Solidify Residential-Scape to strengthen the core business.
2. Fortify LifeScape & PetScape to reinforce brand strengths.
3. Diversify Revenue to adjust the business type ratio while enhancing new business strengths.

1. Solidify Residential-Scape aims to strengthen the core business in various dimensions, achieving an All Time High with the most new project launches in the 24-year history, totaling 7 projects worth over 14.7 billion baht, divided into:

  • Super Luxury High-rise Condominiums - 2 projects worth over 8.8 billion baht.
  • Housing Developments - 5 projects worth over 5.9 billion baht.

In response to the recovering demand and economy post-COVID-19, New Brand and Segment will launch 5 new brands targeting diverse segments to meet the varied needs of consumers, including:

  • Marquis - A super luxury condominium brand focused on wellness.
  • Mayfield - Premium high-end townhomes designed for living amidst nature, priced between 12-30 million baht in the Pinklao and Ram Inthra areas.
  • Mayfield Lane - Luxury single houses in the city center, priced between 30-60 million baht in the Ratchada - Ladprao area.
  • Milford - High-end townhomes priced between 12-30 million baht in the Ladprao - Ramkhamhaeng area.
  • 1 new brand will be a Super Luxury Limited Edition to be revealed in the future, priced from 60 million baht and located in the Pattanakarn area.

To expand the company's residential portfolio from the central business district (CBD) to the extended CBD and the outskirts of Greater Bangkok, the new projects this year will focus on high-demand locations such as Sukhumvit, Phrom Phong, Phaya Thai, Pattanakarn, Ladprao, and Ramkhamhaeng.

“Although we have slowed down new project launches recently, we have not been idle. We have restructured various aspects of the organization to prepare for a strong transformation in growth, including appointing senior executives to directly oversee Customer Experience and adjusting employees' mindsets to a Warrior Mindset to handle all situations. We have also gradually invested in Digital Transformation to develop a Future Platform that will lay the foundation for the future. This year and in the years to come, we are confident that we will achieve growth at a new level,” Ms. Phetlada stated.

2. Fortify LifeScape & PetScape reinforces the brand's strengths by partnering with allies to develop amenities, services, activities, and privileges that cater to the lifestyles of both people and pets. This emphasizes its position as the number one provider of pet-friendly residences in every project (No.1 Pet-Friendly Residences), as well as collaborating with partners in design, construction, and materials to create Craft & Quality, while enhancing the quality of life in society through the Care-Share-Change project, including installing large air purifiers at construction sites and providing dedicated pet waste bins, as well as assisting pets through various foundations.

3. Diversify Revenue involves adjusting the ratio by increasing the development of horizontal projects and driving the vision of LifeScape Developer by expanding new businesses to cover all dimensions of consumer lifestyles, including two new businesses:
- HealthScape
- TechScape

The Thai economic situation and the overall real estate business outlook this year show a positive recovery trend, especially from the tourism sector, which will help stimulate spending and purchasing power in the market. Coupled with the business plan LifeScape at a New Height, the highest number of new project launches in history, the recovery of the hotel and office sectors will contribute to recurring income, along with advancing into new businesses.

The company is confident that Major Development's overall business will grow steadily and strongly, achieving residential project sales of 7 billion baht throughout 2023 and total revenue of 5 billion baht.

“We are committed to creating a better future for consumers while growing steadily and strongly. Our long-term roadmap will see a diversification of the residential portfolio between condominiums and housing developments to be ready for all economic conditions. We will continuously launch new projects, while new businesses outside of real estate will gradually increase their share to 20% in the next five years,” Ms. Phetlada concluded.