"Primo Service Solution" is observing the mega trend Everything at Home and the reopening of several key countries, which boosts opportunities in the interior design business. They are launching "Wyde Interior" to penetrate both project clients and individual consumers across all segments, whether for personal use or rental, offering various packages that cater to self-living, foreign rentals, and serviced apartments. They emphasize their strength in providing a One Stop Service that covers everything from start to finish, mobilizing the Primo team to take care of project developers from construction management to decoration and legal affairs. They anticipate a strong trend in Double Volume room designs and automation systems.

Ms. Jatuporn Wilai Kaew, Chief Executive Officer of Primo Service Solution Public Company Limited (PRI), a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate development company, revealed that since the COVID-19 pandemic, the interior design and decoration service business has greatly benefited. Consumers have entered the Everything at Home era, working, relaxing, and living all aspects of their lives at home, leading to a significant increase in the importance of decorating their homes and condominiums. Meanwhile, as the COVID-19 situation eases, many key countries are gradually reopening, such as Japan and Taiwan this October, which is likely to increase the demand for decorating condominiums, housing estates, and serviced apartments to accommodate the full return of expatriates working in Thailand.

Therefore, PRI is preparing to launch Wyde Interior Co., Ltd., a subsidiary that provides comprehensive interior design and decoration services, to meet the needs of consumers at every stage of their living according to the concept "At Your Service Every Moment". They will continue to penetrate the market, targeting project developers, individual customers, and property project owners that are not residential, focusing on all price levels and segments.

Initially, they plan to target key markets such as the decoration of rental rooms for foreigners, addressing investors' needs to enhance condominiums to attract long-stay foreigners, and the serviced apartment decoration market, catering to both serviced apartment developers and property owners in serviced apartment projects, for both personal living and rental investment, to increase property value.

Mr. Tanai Thanachanan, Chairman of Primo Service Solution Public Company Limited (PRI) and Chief Executive Officer of Wyde Interior Co., Ltd., stated that Wyde Interior excels in providing One Stop Service interior design and decoration solutions for 1. Individual customers (End users), offering services from consultation, design, and installation in both custom-made and ready-made package formats, allowing customers to receive all services in one place, catering to both mass and luxury markets, and 2. Project owners. In addition to comprehensive decoration services, the Primo Service Solution group also provides services covering everything from design sourcing, design management for quality and budget control, to other services such as construction management, project management, housekeeping, and maintenance services, enabling project owners to manage everything easily and comprehensively in one place.

The company is preparing to leverage these strengths in conjunction with future residential interior design trends, such as the trend of decorating rooms in Double Volume or two-story condominiums, which are increasingly popular among consumers due to their spaciousness. Additionally, the trend of decorating rooms with Home Automation systems is rising as consumers seek modern and convenient living. The company specializes in incorporating dual-purpose furniture that serves more than one function and Home Automation systems to meet consumer needs, while continuously researching new room decoration trends.