SC Asset Corporation Public Company Limited (SC) is a provider of high-quality Living Solutions, aiming to be the number one single house brand in the hearts of consumers. Mr. Mongkut Techolarn, Head of the Residential Development Executive Team, revealed that in Q4, SC is ready to launch luxurious mansions and villas starting at 30 million baht across three new projects with a total value of 5.36 billion baht. The first project is Grand Bangkok Boulevard Sukhumvit-Srinakarin, with a project value of 780 million baht, offering only 17 units starting from 35 to 85 million baht. The second project is Grand Bangkok Boulevard Ramindra Kaset-Nawamin, valued at 2.5 billion baht with 70 units starting from 30 to 60 million baht. The third project is The Gentry Pattanakarn 2, with a project value of 2.08 billion baht and 45 units starting at 30 million baht.

In Q3, SC launched two projects: Grand Bangkok Boulevard Ratchaphruek-Pinklao, valued at 2.2 billion baht, inspired by the Linderhof Palace in Germany, and The Gentry Kaset-Nawamin, which caters to a UNIQUE LIFESTYLE with a project value of 1.54 billion baht, starting from 25 to 45 million baht. This ensures that SC will achieve pre-sales of over 2 billion baht across all five projects.

According to the Research and Communication Department of Colliers Thailand, there has been significant growth in the luxury home market over the past year. “The luxury home market with prices above 20 million baht is expected to see continuous growth in the second half of this year. The supply of luxury homes priced above 20 million baht in Bangkok has been steadily increasing over the past five years, as buyers in this segment are less affected by economic fluctuations and possess strong financial stability, including good credit for loan applications. Moreover, this market segment can continue to grow. However, location, convenient transportation, project design, functional suitability, and reasonable pricing remain crucial factors for this customer group’s purchasing decisions,”

Furthermore, Colliers believes that in the past five years, more luxury home projects priced above 20 million baht have been launched in areas surrounding central Bangkok to meet the demand for distinctive housing that allows easy access to the city center. Many developers have thus created luxury homes to cater to this purchasing power, which has been well received, with an average sales rate of approximately 57.64%, translating to around 1,633 units sold out of a total of 2,833 units available.

Additionally, the Research and Communication Department of Colliers Thailand views the market for single houses priced between 30 to 60 million baht, with land sizes ranging from 100 to 180 square wah and usable areas of approximately 600 to 800 square meters, as a standout and highly watchable market in the latter half of this year.

*Source: Research and Communication Department of Colliers Thailand

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