PROUD reveals the concept of “More Than Just Living”, offering a lifestyle that goes beyond mere existence, addressing all aspects of living. The company focuses on penetrating the real demand market while growing in the luxury real estate sector in rare locations within the CBD (Central Business District). They have unveiled a portfolio of 4 projects with a total value of 10 billion baht, confident that this year will bring in significant profits, and have set aside a budget of 5 billion baht to acquire land and expand projects for continuous revenue over the next two years.

Ms. Praowphut Lipthapallop, Executive Director of Proud Real Estate Public Company Limited, a luxury real estate developer, stated that PROUD emphasizes the development of residential projects and services under the concept of “More Than Just Living - Experience Life Beyond” with three core values to create unique experiences for customers and society, which include:

  • Sense Of Hospitality: More than just caring for homes, it includes enhancing quality of life, living standards, and health.
  • Value Of Home Being: The true value of a home or residence, designing spaces and functions for the best living experience through in-depth research into customer lifestyles.
  • Harmonious Living: Integrating history and lifestyle to design properties in the Proud style.

Additionally, they will partner with experts in health services and global project management to create a lifestyle that exceeds expectations, from residential design to after-sales service.

“More Than Just Living” is the core principle in developing every project of PROUD, which has been well received by customers. This began with the success of the InterContinental Residences Hua Hin, the only one of its kind in Thailand under the InterContinental brand.

Mr. Pasu Lipthapallop, Executive Director of Proud Real Estate Public Company Limited, further stated that PROUD is ready to grow steadily, focusing on developing luxury real estate projects in high-potential locations. They plan to launch fewer projects but emphasize the best design and services, with values suitable for high purchasing power customers who are real demand for actual living and investment, addressing the need for a lifestyle that is more than just living.

This year, new projects will enhance the company's growth potential, including:

  • VEHHA Project: Project value of approximately 2.29 billion baht, sales began in September 2022, construction started in Q4 2022, expected to gradually recognize revenue by 2025.
  • VI ARI Project: A single-family home in the heart of Ari, total value of 507 million baht, with an estimated selling price of around 70 million baht per unit, expected to launch in Q4 2022.
  • Condominium Project in Convent Area: Total value of 3.9 billion baht.

It is expected that revenue will gradually be recognized by 2026, with a total of 4 projects currently for sale and new projects worth a total of 10.51 billion baht. They are also preparing a budget for land acquisition in 2025-2026 of 5 billion baht, which will help drive the company's revenue growth steadily.

Mr. Phumiphat Sinacharoen, CEO of Proud Real Estate Public Company Limited, added that the business direction in the second half of the year will see significant revenue growth, with a return to profitability expected in Q3 2022. They aim to recognize revenue of 3.4 billion baht within 2022 from the transfer of the InterContinental Residences Hua Hin project, which achieved sales of over 3.5 billion baht, or 92.5%, despite the COVID-19 situation.

Through restructuring the business, enhancing after-sales service, rebranding, strengthening financial status, and preparing various aspects within the organization alongside market research and understanding target group behaviors, the company can effectively meet the needs of high-end customers in real estate development.

Notably, Proud Real Estate Public Company Limited, or PROUD, is a luxury real estate developer that has successfully developed the InterContinental Residences Hua Hin, a World Class Branded Residences condominium project, the first and only residential project in Thailand on beachfront land in the heart of Hua Hin, perfectly meeting the needs of the target group. This project serves as a model, continuing to deliver a lifestyle that is more than just living under the concept of “More Than Just Living” to all future PROUD projects.