LG Electronics (Thailand) Co., Ltd. reaffirms its status as a leader in the premium TV market by unveiling its latest TV innovations for 2022, aimed at catering to a diverse customer base by delivering a complete home entertainment experience, including movie viewing, gaming, smart functionalities, and art-like design. Leading the charge is the flagship LG SIGNATURE OLED 8K Series Z2, featuring an 88-inch screen powered by the latest upgraded α (Alpha) 9 Gen5 AI Processor 8K, enhancing the TV's performance for faster and more stable operation while delivering maximum image clarity and contrast. For those seeking high-definition visuals, a 77-inch option is also available for the LG OLED 8K Series Z2, complemented by the LG OLED evo 4K Series G2, C2, and LG OLED 4K Series B2 and A2, totaling five series with a wider range of sizes from 42 inches to 83 inches. New sizes introduced this year include 42 inches and 83 inches, with OLED TV prices starting at 42,990 THB.

LG is also expanding its offerings for Thai customers by launching the complete LG QNED TV lineup with four series, including QNED MiniLED Series QNED99 8K and QNED91 4K, along with two new series this year: QNED MiniLED Series QNED86 4K and QNED Series QNED80 4K, available in sizes ranging from 55 inches to 86 inches, up from a maximum size of 75 inches previously. The LG QNED MiniLED is specially designed to deliver brighter colors than ever by combining Quantum Dot and NanoCell technologies, working with tiny Mini LED lights to achieve precise dimming with up to 2,400 zones, resulting in more realistic colors than other LCD TVs. This innovation is developed to meet customer demands comprehensively.

Mr. Amnat Singha-chan, Senior Marketing Manager at LG Electronics (Thailand) Co., Ltd. stated, "LG recognizes the potential of the premium TV market in Thailand, which has been expanding since early 2021. Our OLED TVs have maintained their position as market leaders in the premium TV segment for nine consecutive years. Understanding the consumer segment that values high-performance image presentation technology, we offer a variety of TV options in terms of technology, design, size, and price to cater to all user groups. For the second half of 2022, LG anticipates continued growth in demand for premium TVs, driven by the upcoming FIFA World Cup 2022 and the rise of streaming content providers that align with viewing behaviors in Thailand. LG aims to double sales in the OLED TV segment and expand its market share to 23%."

"The latest TV innovations for 2022 have been developed under two main concepts: delivering cutting-edge technology and providing the best viewing experience for Thai consumers, reinforcing our status as the number one leader in OLED technology for nine consecutive years. LG will continue to enhance entertainment experiences and lifestyles across all aspects under the concept of Innovation for a Better Life," Mr. Amnat added.

True Cinema: Experience Cinematic Picture and Sound with the Best AI Technology

The latest LG TVs come equipped with advanced AI technology powered by the α 9 Gen5 AI Processor, which enhances self-emissive display capabilities on the OLED evo screen. With Brightness Booster technology, it delivers maximum brightness and accurately displays colors across different points, creating deep blacks and realistic details in each scene. In addition to the cutting-edge technology in OLED TVs, all LG models are packed with features that enhance the ultimate entertainment experience, such as AI Picture Pro, which analyzes and upgrades sharpness, colors, and details of various content types for a more realistic dimension. Meanwhile, AI Sound Pro technology has been developed to expand sound delivery to a 7.1.2 channel level, enhancing clarity for sound dimensions from overhead to the sides and behind the viewer, along with the latest AI Acoustic Tuning feature that uses AI to calculate sound delivery through various objects in the room for maximum clarity.

Movie and series enthusiasts can also enjoy a wealth of world-class content, supporting Dolby Vision IQ, Dolby Atmos, HDR10 Pro, and Filmmaker Mode, creating a powerful experience comparable to a cinema, with high-quality Dolby content from various popular applications such as Netflix, Apple TV+, Disney+ Hotstar, Prime Video, and many more.

Ultimate Gameplay: Smooth Response Unlocks Every Victory

For both console and PC gamers, LG's new TVs offer seamless entertainment in the gaming world with a 120Hz refresh rate and a minimum response time of just 1ms, supporting HGiG technology to adjust HDR graphics for clear visibility of movement details, enhancing the chances of winning. They also provide stunning, realistic colors and support for NVIDIA G-SYNC® Compatible and FreeSync™, allowing LG TVs to comprehensively support the VRR system of games. The Game Optimizer feature allows gamers to adjust settings without pausing or exiting the game.

Sports fans can receive notifications for every important match with the Sports Alert feature, allowing them to select their favorite sports teams—up to 20 teams across five sports categories, including football, baseball, basketball, rugby, and golf—to receive all crucial notifications, including real-time score updates and upcoming match schedules, truly catering to the lifestyle of sports enthusiasts.

Smart Life: Enhancing Convenience with Intelligent Features

With a commitment to providing innovations that improve life, LG has packed its new TVs with numerous intelligent features, including an updated webOS 22 operating system with a new home screen that allows up to 10 accounts to log in on LG TVs, sorting frequently accessed applications based on user activity, and recommending new content similar to their most-watched shows. The Magic Remote enhances convenience by allowing control through pointing or scrolling like a wireless mouse, supporting voice commands in both Thai and English via ThinQ AI and Google Assistant, along with an easy-to-use NFC bar that allows users to share content and audio from their smartphones to the TV screen simply by placing or tapping their devices. The Always Ready mode in the new LG TVs can display the time, artwork, or a music player while the TV screen is on standby, and the Multi View feature allows simultaneous display of content on two screens, adding an extra layer of convenience. The newly updated features in 2022 thus elevate content viewing and entertainment experiences to better suit various lifestyle needs.

 

Art Gallery: Distinctive Slim Design Transforms Living Rooms into Art Galleries

Another standout feature of LG's new TVs is their aesthetically pleasing design. The LG OLED Series Z2 in 77 inches and the LG OLED Series G2 in 77, 65, and 55 inches are specifically designed as Gallery Editions, featuring a special wall-mounted stand that gives the feel of artwork in a gallery, with a screen thickness of just 4 millimeters. Additionally, other LG models, including OLED (C2, B2, A2) and QNED, can be installed either wall-mounted or on tables according to preference.

The latest LG OLED TVs also address environmental concerns, with a weight reduction of up to half compared to previous models while maintaining durability with fiber plastic materials, making them easier to transport and install, and reducing the energy used in transportation. This helps lower carbon emissions by up to 1,027 kilograms per transport and increases tree growth rates by up to 15.4% over the next 10 years.

LG SIGNATURE OLED 8K Series Z2 in 88 inches is priced at 999,990 THB, LG OLED 8K Series Z2 in the new 77-inch size is priced at 499,990 THB, and LG OLED 4K Series G2, C2, B2, and A2 are priced starting from 42,990 to 249,990 THB. LG QNED TV Series QNED99 8K, QNED91 4K, QNED86 4K, and QNED80 4K are priced starting from 27,990 to 239,990 THB. They are available for purchase today at authorized LG dealers. For more product details, visit https://www.lg.com/th/tvs   For further inquiries, contact the LG information center at 0-2057-5757