SC Asset has launched its latest campaign #NoMatterHowManyYearsSCWontAbandonYou, conveying the company's philosophy and real stories from customers through a remake of the timeless love song 'Love Me for Who I Am' by the legendary band Pink Panther. Despite the passage of time, this song remains popular and memorable. It expresses SC Asset's commitment that no matter how many years, eras, or times pass, every home will receive heartfelt after-sales care, reinforcing its position as the number one provider of high-quality after-sales service in the hearts of customers.

Under the Human-Centric concept of SC Asset Corporation Public Company Limited, a leading real estate developer delivering high-quality Living Solutions for better mornings for all customers, the company studies and understands the true needs of its customers to develop and enhance its products and services. This includes project development, design, construction, and after-sales service, ensuring that they meet the needs of residents with empathy.


Chomchada Kuladilok, Head of Corporate Brand Strategy

Ms. Chomchada Kuladilok, Head of Corporate Brand Strategy, shared the inspiration behind the campaign #NoMatterHowManyYearsSCWontAbandonYou, stating, "We designed the corporate campaign by focusing on the core of our organization: customer care. No matter how many years, how long, or how many eras pass, we remain committed to our promise: 'This home provides after-sales care with heart.' We utilized our expertise in music marketing to convey real customer stories through the timeless song 'Love Me for Who I Am' by Pink Panther, which remains memorable and close to people's hearts across generations. This song has been rearranged and infused with popular musical rhythms from different eras, along with a short music video that tells the story of love and care between residents and the after-sales service team that is always there to help, regardless of how much time has passed."

Three key elements enable SC Asset to uphold its promise of 'This home provides after-sales care with heart' for residents over the past 19 years, under its number one ranked high-quality after-sales service in customers' hearts:

The first is 'People.' Every employee is a crucial part of driving the business and is committed to the mission of 'Creating a better morning for every customer,' allowing residents to live in a worry-free home with a dedicated after-sales service team ready to assist with any issues.

The second is 'Culture.' The corporate culture under the concept #SCskydive is inspired by the sport of 'skydiving,' encouraging employees to speak up, take action, collaborate, and express their thoughts freely in a trusting and friendly environment. This fosters SC Asset's development of high-quality products and services, remaining committed to the promise #NoMatterHowManyYearsSCWontAbandonYou, regardless of how much time passes.

Finally, 'RueJai Platform' is a future living platform designed to assist with home and life management, aimed at sustainability. This includes membership in RueJai Club from day one of residence, as well as innovations and technologies for sustainability, such as solar panel installation, electric vehicle (EV) charger installation, and home automation systems to create a better experience and convenience for all customers.

Through the development of people, culture, and technology, SC Asset can maintain its promise of 'This home provides after-sales care with heart' for every resident over the long term, reinforcing its position as the number one provider of high-quality after-sales service in consumers' minds. The real stories of customer satisfaction will be conveyed through the short music video #NoMatterHowManyYearsSCWontAbandonYou created by SC Asset, which can be viewed in full here: m.scasset.com/9r2a.

Stay tuned for highlights and promotional activities coming soon at www.scasset.com or on all SC Asset social media channels, or call 1749.

#SCAsset #NoMatterHowManyYearsSCWontAbandonYou #SCAfterSalesNumber1