Nexter Incubator, a business within SCG Home Business in the cement and construction products sector, addresses the 'Think, Create, Repair' needs of home builders by enhancing services related to home construction, including design, building, renovation, extension, and repair, as well as post-occupancy services. It also highlights the 'Q-CHANG' business, incubated by Nexter Incubator, which strengthens the SCG HOME Ecosystem to improve the quality of living for Thai people and those in ASEAN.

Mr. Sanit Phoobubpha, Director of Nexter Incubator, revealed that over the past five years, the overall market for home services has expanded significantly, coupled with the digital disruption trend that is changing consumer behavior. Therefore, SCG Home Business established Nexter Incubator to nurture startup businesses in five main areas, including:

  1. Retail Experience; developing customer experiences in retail stores to deliver the best home construction experience

   for customers.

  1. Service Solution; developing home services to meet the 'Think, Create, Repair' needs of homeowners.
  2. Healthy Living; developing living environments that promote physical, mental, intellectual, and social balance.
  3. Smart Living; developing living conveniences to enhance comfort.
  4. Net Zero Living; developing innovations for living that help reduce greenhouse gas emissions.

 

Nexter Incubator's Mission to Create Startups

Mr. Sanit stated that Nexter Incubator began in 2017 from the SCG Home Business's desire to create a new S-curve for sustainable business strength and growth by nurturing startups while integrating digital technology into their development. This aligns with the vision of 'Create Better Living' of SCG Home Business.

From this vision, we have created a business ecosystem to meet the home construction needs at every stage of customers' lives, aiming to be a Lifetime Home Partner that enhances the quality of living for Thai people and those in ASEAN (Create Better Living).

Nexter Incubator will act as an incubator for new businesses to strengthen SCG Home Business. Nexter Incubator has adjusted its business development process to an Internal Start-up model and has five main operational guidelines:

1. Selecting SCG employees who have the ability and passion to transform themselves into

    small business owners.

2. Implementing an Agile & Lean Start-up Process to nurture startups from

    ideas until they evolve into market-ready businesses. We have experience in nurturing various startup projects, and once they are ready for the market, they will follow one of two business continuation models:

     Two types:

(1) Spin-in, where SCG Home Business integrates the business into its Core Business,

(2) Spin-off, where SCG employees continue the business independently as business owners,

      allowing them to raise additional investment from other sources.

3. Adjusting the management system to a Sand Box model to allow startups to experiment with new business formats through

    shortened and agile processes, enabling Nexter Incubator's startups to quickly develop businesses that meet customer needs at lower operational costs.

4. Engaging in Open Innovation with external partners, focusing on collaboration with partners who can help

    strengthen Nexter Incubator further.

5. Integrating the Internal Start-ups nurtured by Nexter Incubator to enhance the strength of the

    SCG HOME ecosystem, which is a retail store in an OMNI-Channel format selling home construction and

    decoration products, providing comprehensive home services from design, construction, renovation, extension, and repair,

    including post-occupancy services that simplify the home construction experience for homeowners.

    This aims to make SCG HOME a Lifetime Home Partner for customers.

 

Mr. Sanit further stated that Nexter Incubator's operational approach will center on the needs of homeowners and the core principle of 'Think, Create, Repair' in developing startup businesses. So far, Nexter Incubator has continuously launched platforms that meet the 'Think, Create, Repair' needs of homeowners, such as:

  • Design Connext a platform assisting homeowners in creating their ideal homes with suitable designers.
  • SCGHOME.com an online platform for SCG HOME.
  • Q-CHANG a platform that serves as a hub for quality craftsmen and comprehensive home care services.
  • My Home an application that helps homeowners maintain their homes in good condition, assisting in identifying issues before they escalate.

 

Q-CHANG is Gaining Momentum to Compete for Market Leadership

Mr. Saranwit Pakdeenok, Head of Q-CHANG Business, stated that Q-CHANG is a platform that brings together quality craftsmen and comprehensive home care services, developed through Nexter Incubator. Q-CHANG offers services covering installation, renovation, and interior services to meet all craftsmanship needs for homeowners in one place. Currently, Q-CHANG has over 120 service categories and a team of more than 1,350 quality craftsmen, with service areas across the country. To date, Q-CHANG has completed over 65,000 jobs.

Q-CHANG fills the gap in home services for SCG HOME, both on SCGHOME.com and in the 27 branches of SCG HOME nationwide. As a Key Strategic Partner of SCG HOME, we plan to offer services in every SCG HOME branch while developing new services to meet the needs of homeowners in each area for the best home construction experience.

Additionally, Q-CHANG enhances the quality of life for craftsmen in its network, ensuring they earn a sustainable income to support themselves and their families. To date, Q-CHANG has generated over 130 million baht in income for craftsmen. Furthermore, Q-CHANG plans to continuously develop the skills of craftsmen in its network, collaborating with the Department of Skill Development to enhance their skills and improve work standards.

Mr. Saranwit added that we are committed to elevating the standard of home services and improving the quality of life for craftsmen in the Q-CHANG network simultaneously.

This August, Q-CHANG launched an online marketing campaign titled '8.8 Pay Hard, Mom #LetMomRest, Contact Q-CHANG', featuring promotions throughout the month, such as a Flash Sale on Q-CHANG 8.8, exclusive to August 8, with air conditioning cleaning services discounted up to 48% by entering the code QCPAY88, starting at just 338 baht per unit, and general cleaning services discounted up to 88 baht, starting at just 88 baht per service. Interested customers can book Q-CHANG services at www.q-chang.com or add Line @Q-CHANG.