Magnolia Quality Development Corporation Limited (MQDC), a leading real estate developer, and Thai Airways International Public Company Limited , the national airline, announced a collaboration aimed at revitalizing the real estate and tourism sectors, with the hope of stimulating these crucial areas of the Thai economy as the COVID-19 pandemic subsides.

MQDC and Thai Airways will collaborate on marketing initiatives under a framework of four key areas to ensure that all parties involved, including partners and customers of both companies, benefit. The goal is to create marketing activities that seek opportunities for current and future target customers of both businesses to gain advantages from their joint marketing efforts.

Both parties will work together to organize various events and festivals throughout the year. The project The Forestias by MQDC, as a “Happiness Destination,” will collaborate with the “The Experience” project of Royal Orchid Plus from Thai Airways to deliver joyful experiences for customers of all ages, providing opportunities for family bonding activities.

Additionally, this collaboration will also include efforts to expand the customer base for both organizations, targeting Thai customers abroad and foreign investors interested in real estate. Thai Airways will offer special fare tickets (Corporate Fare) to encourage travel for tourism and investment. MQDC is also considering providing special benefits to project customers who travel with Thai Airways.

MQDC and Thai Airways will launch a joint marketing campaign to offer “Time to Gold” benefits at the Royal Orchid Plus Gold level to customers of MQDC’s real estate projects who meet the specified conditions in two projects located in The Forestias: The Aspen Tree and Mulberry Grove The Forestias Villas. This campaign will run from August 1 to December 31, 2022.

Mr. Wisit Malaisirirat, CEO of Magnolia Quality Development Corporation Limited (MQDC), stated that MQDC operates on principles of ‘differentiation’ and ‘creating change’ with a clear purpose-driven goal to enhance the well-being of society, people, animals, and the environment. The collaboration with a key partner like Thai Airways will help stimulate economic circulation in Thailand, aligning with MQDC’s objectives.

“As partners, we bring our business strengths together to create a ripple effect in the industry, benefiting customers. This also aligns with our goal of providing a quality living environment for residents to enjoy every activity happily, whether at home or outside, along with standard services whenever they need to travel. Meanwhile, Thai Airways customers will have access to various projects within The Forestias, and we are confident that upcoming campaigns and activities will create noticeable differences,” Mr. Wisit said.

Currently, MQDC is a real estate company that emphasizes advanced technology and in-depth research from its seven internal research centers, developing projects in two formats: Theme Project and Mixed Use. Even during the COVID-19 crisis, MQDC continued to construct and sell residential properties in large projects valued at up to 125 billion baht, such as “The Forestias by MQDC,” which has received positive market feedback, with sales exceeding 20 billion baht. This project is also recognized as the world’s first fully designed city project aimed at creating a happy society for all lives, covering an area of 398 rai located on Bangna-Trad Road, Km 7.

The real estate sector accounts for approximately 8% of Thailand's GDP and plays a significant role in driving the economy by generating substantial cash flow, creating jobs, and increasing income, while also connecting with other industries. Residential real estate constitutes two-thirds of the total market value in Thailand.

Meanwhile, Mr. Suvarnath Sibuangruang, Acting CEO of Thai Airways International Public Company Limited, commented on this collaboration, stating that in today’s business environment, it is essential to seek diverse business partners to expand business channels and reach more customers. Thai Airways is pleased to partner with Magnolia Quality Development Corporation Limited (MQDC), a leading real estate company in the country that enhances Thai Airways' marketing efforts and mutually benefits both companies by exchanging premium experiences and offering numerous advantages to customers of both organizations.

Thai Airways is committed to providing a unique travel experience that impresses customers with Thai identity, along with new services in various formats and comprehensive technology for convenience. The customers of MQDC, both domestic and international, represent a high-potential and continuously growing real estate customer segment that can meet this demand and help increase business opportunities, as well as expand the customer base for real estate in Thailand and abroad, including in Asia and other continents in the future. This collaboration is seen as a part of driving the economy and industry, stimulating travel, and supporting the full reopening policy.

As for the benefits that Thai Airways has prepared for MQDC customers, they include special fare tickets for MQDC customers abroad interested in traveling to view properties in various MQDC projects to expand business opportunities for both organizations, the “Time to Gold” package, a credit of 350,000 baht for purchasing Thai Airways and Thai Smile tickets, along with Royal Orchid Plus Gold membership status. Additionally, Royal Orchid Plus members can participate in exclusive activities with various MQDC projects and many other interesting events.