Mr. Churachart Chakrakul, Managing Director of Lalin Property Public Company Limited (LALIN), a developer of quality real estate projects under the concept of 'homes built on good intentions', revealed that in 2022, Thailand continues to face the impacts of the COVID-19 situation. However, measures to cope have been significantly relaxed, and the country is ready to announce its reopening from early May 2022 onward to stimulate the overall tourism business in Thailand, which has been sluggish for the past two years. This is complemented by the export sector showing signs of recovery since last year, helping to boost the country's economy. Additionally, government measures aimed at providing relief in various areas and stimulating consumer spending through state initiatives have resulted in a reasonable circulation of economic funds.

    Although the overall Thai real estate market in 2022 is still affected by COVID-19, Lalin Property has managed to grow by 15% in both sales and profits last year, thanks to the correct business strategy and accurate assessment of the situation. This has allowed the company to achieve its targets while maintaining a strong financial position. “The company will continue to focus on developing horizontal real estate projects to target the real demand segment and adjust internal processes to enhance efficiency. This includes integrating IT systems and various technologies into business operations to align with the changing lifestyles of the world through a Smart Marketing strategy to support sustainable growth for the organization in the future,” Mr. Churachart Chakrakul stated.  “The year 2022 is expected to be even more challenging because, in addition to the repercussions of the COVID-19 outbreak, the world is also facing the impacts of the Russia-Ukraine war, leading to inflation and widespread price increases. It is not easy to conduct business for growth under these conditions. With a strategy ready to face challenges, Lalin Property is confident in its preparedness to handle the risks that arise in 2022.”  

     “The company's ability to forecast situations in advance allows Lalin to manage its original cost prices effectively, which is a key strength of Lalin Property. Another factor to consider is the rising interest rates in Thailand. If there is pressure from abroad, we may also see an increase in interest rates by the end of this year,”  

     In 2022, the company still aims for a growth target of 10% according to the company's plan announced at the beginning of the year. “Future business operations will require careful consideration and strategies ready to manage risks from the environment effectively. The company is also open to expanding into other types of real estate, but this must be considered in detail as long as the global economic outlook remains volatile. This must be a key factor in analyzing and planning the company's business moving forward,” Mr. Churachart concluded.