Ananda continues to position itself as a true Urban living solutions provider, aiming to create a trend that encourages people to return to living in the city as they once did.

Understanding the urban lifestyle, Ananda seeks the best locations near public transport, designing both communal areas and living spaces to meet the needs of city dwellers, particularly the younger generation who primarily live in the city center—whether for education, work, leisure, or shopping. It’s no surprise that Ananda is a top-of-mind brand for GEN Z (data from Terra).

Mr. Prasert Butrulysathit CEO of Ananda Development Public Company Limited stated that the real estate market is showing signs of recovery in the second quarter, and the urban lifestyle, which demands convenience and diverse living experiences, will soon return to normal. Ananda is confident in the potential of condos near public transport, which effectively meet the urban lifestyle needs. Additionally, Ananda offers a variety of quality products at original prices for customers to choose from.

 

The campaign's origin is based on listening to the target audience, who are feeling hesitant.

By choosing to listen to customer feedback, Ananda surveyed urban dwellers looking to purchase a home and found that 60% are still undecided between a house and a condo.

“Many people interested in buying a home are unsure whether to choose a condo or a house due to the trend of buying houses, but deep down, they are uncertain about which lifestyle they prefer, leading to indecision. They don’t want to make a wrong choice and regret it later.”

Even though the trend for horizontal living is gaining popularity, it may not align with the lifestyle of many individuals, creating a market gap that Ananda aims to address by prompting potential buyers to carefully consider whether they should purchase a house or a condo. This is the main idea behind this campaign: the reality that potential homebuyers often “forget.”

Advertisements that resonate with the target audience reflect their thoughts, helping to boost sales opportunities.

This campaign draws on insights from the target market, telling real stories and situations faced by people living in today’s urban environment. It communicates in a straightforward manner that is easy to understand, even after just one viewing of the advertisement.

 

 

Reflecting the true thoughts of 3 generations, the campaign prompts individuals to think critically about which type they are before purchasing a home, making it easy to understand their own needs simply by watching one video. Click to watch the video 

Quiz! ARE YOU CONDO TYPE? Play simply but know yourself for sure!

Everyone faces the dilemma of “Should I choose a house or a condo?” If you’re still unsure about your lifestyle, get to know yourself better with Ananda’s latest quiz “ARE YOU CONDO TYPE?”: http://www.ananda.co.th/.

ARE YOU CONDO TYPE? is a simple question from Ananda that encourages you to check your certainty before choosing a permanent residence. Sometimes, getting to know yourself better before making a purchase can prevent future regrets. As we know, buying a home is one of the most important decisions in life. Take a few minutes to enjoy a fun quiz that allows you to reflect on your lifestyle through answering questions that best represent you, leading to a result that reflects your identity and aids in your decision-making process.

 

Best Time The best moment to buy a condo, Ananda offers a full promotion without holding back.

Featuring 17 ready-to-move-in condominium projects near public transport in the best locations of Bangkok, with prices starting from 1.65 to 14.9 million baht, along with special promotions and numerous benefits such as “up to 4 million baht discount**, live free for up to 36 months**, free! Maintenance fees for up to 3 years**, 100% financing with a money-back guarantee if not approved**, and a special free tour package worth 250,000 baht** to the USA, South Korea, or Phuket. This campaign aims to revitalize urban living and is an excellent opportunity for buyers genuinely looking for a home that offers both value and affordability.

For the campaign “Are You condo type? If yes... book quickly,” 17 condominium projects under quality brands such as Ashton, Ideo Q, Q, Ideo, Ideo Mobi, Elio, Elio Del Nest, Unio, and Unio H are available for customers to easily secure ownership.