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  • AP Thailand is moving forward to deliver a better life of choice (<\/strong><\/span>EMPOWER LIVING<\/strong><\/span>) with a major campaign titled “<\/strong><\/span>7 MORE<\/strong><\/span>” launching new townhome models, reaffirming its position as the market leader in townhomes.<\/strong><\/span><\/li>
  • Expanding into every segment and location, AP is launching <\/strong><\/span>7<\/strong><\/span> projects under <\/strong><\/span>4<\/strong><\/span> quality brands: Baan Klang Muang, Grand Pleno, Pleno, and the newest brand, Pleno Town.<\/strong><\/span><\/li>
  • Highlighting a new design that breaks all limitations, with spacious functionality and innovative living design that is flexible, fulfilling every dimension of life, along with the best offers, starting at just 777 Baht/month for 7 months, with special prices ranging from <\/strong><\/span>1<\/strong><\/span>.<\/strong><\/span>99 <\/strong><\/span>– <\/strong><\/span>12 <\/strong><\/span> million Baht.<\/strong><\/span><\/li>
  • Sales will launch simultaneously in <\/strong><\/span>7 <\/strong><\/span> prime locations on March <\/strong><\/span>26<\/strong><\/span> - <\/strong><\/span>27<\/strong><\/span>, with registration for discounts up to <\/strong><\/span>200<\/strong><\/span>,000<\/strong><\/span> Baht at <\/strong><\/span>www<\/strong><\/span>.<\/strong><\/span>apthai<\/strong><\/span>.<\/strong><\/span>com<\/strong><\/span> <\/strong><\/span><\/li>

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Mr. Metha Raktum, Deputy Managing Director of the Townhome Business Development Division at AP (Thailand) Public Company Limited, revealed that the demand for housing, especially for horizontal products, is showing positive growth, reflected in the continuous sales of AP projects, which have achieved sales of over <\/strong><\/span>7,800<\/strong><\/span> million Baht (<\/strong><\/span>February 28, 2023<\/strong><\/span>) or a growth of over <\/strong><\/span>47<\/strong><\/span>% which is considered strong growth. Recently, to enhance its competitive edge, the townhome business group is moving forward to reaffirm its goal as the market leader in townhomes, aiming to deliver a better life of choice. Through the launch of the major campaign “<\/strong><\/span>7 MORE<\/strong><\/span>” featuring new townhome designs, covering every segment across all brands such as Baan Klang Muang, Grand Pleno, Pleno, and the newest brand, Pleno Town, preparing to penetrate <\/span>7 <\/strong><\/span> urban locations with the best offers, starting at just <\/strong><\/span>777<\/strong><\/span> Baht/month for 7 months, with special prices starting from <\/strong><\/span>1<\/strong><\/span>.<\/strong><\/span>99 <\/strong><\/span>– <\/strong><\/span>12 <\/strong><\/span> million Baht, and registration for discounts up to <\/strong><\/span>200,000<\/strong><\/span> Baht for customers who book on March <\/strong><\/span>26<\/strong><\/span> - <\/strong><\/span>27<\/strong><\/span> only.<\/strong><\/span><\/p>

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“This year, the AP townhome business group is ready to create a distinctive difference, reaffirming its goal as the market leader in townhomes with a key strategy in developing new townhome products under the concept “<\/strong><\/span>Unlock<\/strong><\/span> urban living with AP townhomes, vertical living spaces of choice” to meet the needs of customers across all segments. For the first Big Surprise, we are ready to launch the latest townhome model under the campaign <\/span>7 MORE<\/strong><\/span> with a complete redesign in both architectural dimensions and interior space<\/span> to unlock the experience of living for a better life of choice, featuring 4 distinct and competitive AP townhome brands,” Mr. Metha added.  <\/span>

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The first highlight is the brand “Baan Klang Muang” targeting upper-class families seeking tranquility in the city through 2 latest models: <\/span>LAPIS<\/strong><\/span>, redefining privacy in a 3-story townhome with a width of 5 meters, starting land size of 17 square wah, usable area of 143 square meters, featuring 3 bedrooms, 3 bathrooms, and 2 parking spaces. This is the first time the design of the living space is emphasized with a private design and large functional space, complemented by architecture that harmonizes with nature, expanding the living, dining, and kitchen areas, along with a versatile room on the second floor that can serve as a relaxation area, bedroom, or office with a balcony to enjoy natural light, and a penthouse-style master bedroom on the third floor.

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The internal layout is managed to avoid interference with the usable areas of neighboring units, and <\/span>TOPAZ<\/strong><\/span>, a semi-detached house with single house functionality, 3 stories, a width of 9.8 meters, land size of 35.5 square wah, usable area of 218 square meters, featuring 4 bedrooms, 4 bathrooms, and 1 multipurpose area with 3 parking spaces. The design provides a large usable space, ensuring every inch of the house is filled with adaptable space, catering to all generations, including a downstairs bedroom and large bedrooms on the second and third floors, complete with a penthouse-style master bedroom, surrounded by green gardens. Launching in <\/strong><\/span>2 <\/strong><\/span> new projects: <\/strong><\/span>1)<\/strong><\/span> Baan Klang Muang Sathorn-Kalpaphruek, exclusive with 70 units priced at 4.99 - 9 million Baht, <\/strong><\/span>2)<\/strong><\/span> Baan Klang Muang Suksawad-Rama 3, exclusive with 46 units starting at 4.79 million Baht.<\/strong><\/span>

Meanwhile, the brand “Grand Pleno”<\/strong><\/span> addresses the modern home concept, focusing on complete functionality that meets the lifestyle insights of modern families through the launch of <\/strong><\/span>2 <\/strong><\/span> new house models: <\/strong><\/span>SHANE<\/strong><\/span>, a luxury semi-detached house with a width of 11.4 meters, starting land size of 35.25 square wah, usable area of 142 square meters, featuring 3 large bedrooms, 3 bathrooms, and 2 parking spaces, and <\/strong><\/span>JANETTE<\/strong><\/span>, a new concept semi-detached house with a width of 9.4 meters, starting land size of 35.35 square wah, usable area of 145 square meters, featuring 3 bedrooms, 3 bathrooms, and 2 parking spaces, designed to ensure each house has a unique identity, with new concept functionality creating special spaces that enhance practical usage in every area, catering to the lifestyle of modern families who crave a close connection to nature through the integration of nature into the home, along with garden spaces around the house, delivering a living experience that meets the needs of all ages. Launching at the Grand Pleno Bangna-On Nut project with 82 units starting at 4.89 million Baht. <\/strong><\/span>

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Additionally, building on the success of the brand <\/strong><\/span>“Pleno”<\/strong><\/span>, the best first home brand that has won the hearts of new generation customers, introducing <\/strong><\/span>3 <\/strong><\/span> new house models that align with lifestyles, including <\/strong><\/span>the new model <\/strong><\/span>DAVIN<\/strong><\/span>, a newly designed 2-story townhome with a width of 5.7 meters, starting land size of 17.5 square wah, usable area of 104 square meters, featuring 3 bedrooms, 2 bathrooms, and 2 parking spaces, designed to provide wider living spaces that meet all lifestyle needs, <\/span>the new model <\/strong><\/span>VIVID<\/strong><\/span>, a newly designed 2-story townhome with a width of 5.5 meters, starting land size of 17.5 square wah, usable area of 106 square meters, fully equipped with functional spaces that fulfill every lifestyle of happiness without limits, featuring 3 bedrooms, 2 bathrooms, and 2 parking spaces, and <\/span>the new model <\/strong><\/span>BEAMING<\/strong><\/span>, the first design of a 2-story townhome with a width of 7 meters on a land size of 25 square wah, usable area of 132 square meters, featuring 3 bedrooms, 3 bathrooms, and 2 parking spaces, reflecting the customer's identity stylishly with different house facade designs, while expanding the internal functional space for full utilization, enhancing windows to emphasize natural light, increasing the openness of natural air circulation into the house, and dividing the usage zones on the second floor into spacious areas, along with private garden spaces for every unit, which will launch in <\/span>3 <\/strong><\/span> projects: <\/strong><\/span>1)<\/strong><\/span> Pleno Ratchaphruek-Sathorn, with 158 units starting at 3.19 million Baht, <\/strong><\/span>2)<\/strong><\/span> Pleno Vibhavadi-Don Mueang, with 235 units priced at 2.99 - 5.59 million Baht, and <\/strong><\/span>3)<\/strong><\/span> Pleno Bangna-On Nut, with only 44 units starting at 3.79 million Baht. <\/strong><\/span>

“And the launch of the new brand “Pleno Town” under the concept of happiness spaces for life targets the Gen Z market, expanding into suburban areas to provide customers with new choices that meet their needs at accessible prices, starting with the first project at “Pleno Town Bangna” with 351 units starting at just 1.99 million Baht, along with new house designs <\/span>GROSSO<\/strong><\/span>, the latest townhome model, 2 stories, targeting the new generation with a width of 5 meters, land size of 16.4 square wah, usable area of 91 square meters, featuring 2 bedrooms, 2 bathrooms, a multipurpose room, and parking space, distinguished by valuable functions that enhance happiness more than before, especially the multipurpose room on the first floor that can be adapted according to lifestyle. “Pleno Town Bangna” has received excellent feedback during the special preview, and AP is confident that with its unique offering of valuable usable space, exceeding typical projects at truly accessible prices, it will be the starting point for a better life of choice that meets all customer needs,” Mr. Metha concluded.

“The market for horizontal housing continues to grow well, and competition among operators is becoming increasingly fierce. Therefore, AP, with its capable team that never stops seeking insights from the ever-changing new generation, is ready to continuously launch new townhome models every quarter, with competitive pricing packages in the area, along with common areas and safety innovations available 24 hours a day, located on major roads, near the sky train and lifestyle community areas for convenient travel, reflecting the strength of the market leader and creating a competitive advantage to ensure that every house in the AP group will not just be a residence but a space that fulfills every aspect of life, aiming for the ultimate goal of a better life of choice,” Mr. Metha concluded.


AP Thailand, under the mission of “<\/strong><\/span>EMPOWER LIVING”<\/strong><\/span>, aims to deliver a better life of choice.<\/strong><\/span>