• AP Thailand, a leader in the Thai real estate industry, under its mission to deliver a good life that can be chosen (EMPOWER LIVING), invites every generation to question life from a new perspective, free from all constraints. Discover the answers to the question of what a 'good life' looks like and who defines the meaning of happiness, wealth, and perfection.
• Everyone is invited to open their perspective on life in a new world at the 'THE IDEAL WORLD' event, featuring 10 concepts that will change the rules of the old context. Join us in thinking about creating a new ideal world where the term 'happiness' has no standard; only you can define it. This is a new definition of 'a good life you can choose'.
• Visit the exhibition and receive the booklet “Guide to Living Your Ideals: 10 Concepts for Creating a Good Life Perspective in a New World” along with special activities at the event, running from today until March 27, 2022, at Central Embassy.

Mr. Sanpasit Fungfuangchewong, Senior Director of Corporate Brand Strategy at AP (Thailand) Public Company Limited, stated that AP Thailand's mission is to deliver a good life that can be chosen (EMPOWER LIVING) through valuable and meaningful products and services for both AP customers and society. Over the past two years, we have all faced nightmares due to the pandemic, and we believe that this crisis has made many people struggle to envision a good life in a new context or in the context they desire. The question we want to invite everyone to think about is: What does a good life look like in the post-COVID world? Do the definitions of happiness, perfection, or wealth remain the same? The 'THE IDEAL WORLD' exhibition organized by AP Thailand aims to encourage everyone to open their perspectives on life in a new world with 10 concepts that will guide everyone to discover 'a good life you can choose', encouraging everyone to unlock old rules or beliefs and find a new meaning of life that you can choose for yourself.

If you ask for the definition of what a good life is, it will be reflected through the 'THE IDEAL WORLD' exhibition and the booklet 'Guide to Living Your Ideals', which presents 10 concepts that help empower and spark a good life perspective in this new world. These ideas encourage us all to balance our mental well-being and view the stories around us from a new dimension. For instance, the concept of happiness has no blueprint; everyone can gradually create their own life without having to follow the paths set by society or others. There are also ideas that encourage you to embrace the vulnerabilities of life, leading to a more meaningful life in the next steps, or inviting everyone to interpret what perfection truly means today. Ultimately, the main goal of the 'THE IDEAL WORLD' exhibition is to send a message to everyone in society that what you are doing or who you are today, if it is something you chose yourself... that is the good life you desire.

Visitors will experience something special with 10 zones within THE IDEAL WORLD STORE, uniquely designed around 10 concepts in this new world, such as HAPPINESS HAS NO BLUEPRINTS, WEALTH COMES IN MANY FORMS, INDIVIDUALLY TOGETHER, LIVE YOUR HERO’S JOURNEY, and LIVE YOUR OWN PURPOSE. What are you living for today?

Additionally, attendees will not only explore unique new meanings of an ideal world and begin to envision 'a good life you can choose' for themselves but will also receive the booklet 'THE IDEAL WORLD - A Good Life You Can Choose' along with your passport to enter THE IDEAL WORLD. The event runs from today until March 27, 2022, at Central Embassy. Interested individuals can follow details on Facebook: AP Thai and www.apthai.com.

“AP Thailand - Committed to Delivering a Good Life You Can Choose EMPOWER LIVING”