“Zonic Vision”, a leading importer and distributor of high-end audio equipment for homes and cars, under renowned global brands, has unveiled its 2022 plan focusing on brand-building strategies to penetrate the NEW-GEN customer market and expand its presence with an additional 30 branches in shopping malls across Bangkok. The campaign titled “25 Years of Sonic Vision, Offering Great Promotions” features a special 25% discount alongside the launch of the KREA FUNK Bluetooth speaker, designed in Scandinavian style, highlighting its completely wireless nature and the ability to connect two units for stereo sound (left-right). The sales target for this year is set at 300 million baht, aiming for a 40% market share.

Mr. Samak Samakhamai, CEO of Zonic Vision Co., Ltd., which imports and distributes high-end audio equipment, including home audio, car audio, and public address systems from over 25 leading global brands, revealed that the overall audio market in Thailand this year is valued at approximately 5 billion baht, with high-end audio accounting for 45% of the total market value. This is due to the trend of customer demand for high-quality sound products with modern designs that are easy to use and aesthetically pleasing. Meanwhile, the headphone market has seen a 70% growth in line with technology trends and the digital consumer behavior of watching movies and listening to music primarily through smartphones, which requires higher sound quality. These factors positively impact the audio and gadget business, particularly in the headphone segment, with the company targeting a market share of 40%.

For the company's business plan in 2022, it will continue to expand its market presence, focusing on building brand recognition and increasing consumer confidence across all demographics, especially among the NEW-GEN customer segment. The company aims to educate customers on selecting high-quality audio and headphone products with high performance, providing an experience of quality sound at accessible prices with beautiful designs and great sound quality.

With extensive experience in the high-end audio industry since its establishment in 1997, the company is taking the opportunity to celebrate its 25th anniversary with the campaign “25 Years of Sonic Vision, Offering Great Promotions” featuring a special 25% discount. This initiative aims to thank customers for their continued support and to bring joy to those staying at home during this time, while also allowing consumers to get to know and experience world-class high-end audio equipment up close.

As part of this campaign, the company is set to launch the KREA FUNK Bluetooth speaker imported from Denmark, under the slogan “NEW-GEN Audio: Easy, Beautiful, Great Sound!” With its Scandinavian design, it offers a new experience with excellent sound quality. The highlight will be the KREA FUNK ACOUSTC model, which is a fully wireless speaker that connects via Bluetooth, supports wireless charging, and can connect two units (left-right) for a stereo system to enhance sound quality. Customers can enjoy a special 25% discount from the regular price of 5,790 baht, available in 7 colors. The company anticipates a positive response from the NEW-GEN audience, with a sales target of 30 million baht for the KREA FUNK brand this year.

“The company aims to expand its customer base among both audio enthusiasts and music lovers, including both younger and older generations who enjoy listening to music. With easy connectivity features, they can listen to music anywhere. We believe that the new products will meet the needs of the modern generation's lifestyle, with audio equipment that aligns with contemporary technology trends, such as Sound Bars, Bluetooth speakers, and the Super Hi-End segment,” Mr. Samak stated.

Nonetheless, the company has set a sales target of 300 million baht for 2022 and plans to expand its retail locations in shopping malls, with an expectation to open an additional 30 branches across Bangkok, increasing from the current 15 branches.

For those interested, more information can be obtained at www.zonicvisiongroup.com or call 02-681-7500-4. Customers can also test the product performance at Be Trend, 3rd floor, Siam Paragon / Shop Wifi-Hifi: Samyan Mitrtown, 3rd floor / Power Mall, Thaphra branch, 3rd floor / Jaymart digital cafe: Siam Square Soi 2 / Central Ladprao, 3rd floor / TG Fone: The Mall Thaphra, 1st floor / JIB Mine: Central World, 4th floor / Central Rama 2, 3rd floor and Central Ayutthaya, 2nd floor.

Additionally, purchases can be made online at:

Firster: https://lifestyle.firster.com/brand/kreafunk

JIB: https://www.jib.co.th/.../product.../502/KREAFUNK/KREAFUNK+

JIBGO: https://www.jibgo.com/product/category/7/44/Speaker

Advice: https://www.advice.co.th/search?keyword=kreafunk

Munkonggadget: https://munkonggadget.com/catalog?mode=search&mode_auto=&search_product_name=kreafunk

Mercular: https://www.mercular.com/kreafunk

Power buy / 425 Audio / dotlife / M-online