AP Thailand showcases ‘ASPIRE’, the best mass-market condominium that has been revamped with over 40 new room designs, better understanding customer needs, increasing living space, and allowing for flexible adjustments to suit the hybrid lifestyle of the Young Gen. Kicking off the Year of the Tiger, the company is set to launch 5 new condominium projects valued at 13 billion baht. In the first half of the year, the new ASPIRE will debut with 3 projects located in Pin Klao – Arun Amarin, Ratchayothin, and Sukhumvit - Rama 4, starting at a price of 1.99 million baht.

Continuing with the strategy under the mission EMPOWER LIVING, AP is responding to the recovery of the condominium market as customers show positive signals, reflected in the strong sales of AP condominiums exceeding 1.08 billion baht, growing over 250%. In 2022, the target is set for sales of 12 billion baht and revenue reaching 12.3 billion baht from over 20 ready-to-sell and newly launched projects, totaling more than 92.78 billion baht.

 

         Ms. Kamolthip Bumrungchatudom, Deputy Managing Director of the Condominium Business at AP (Thailand) Public Company Limited stated that in 2022, the condominium market is expected to recover well, driven by real demand from domestic customers. Therefore, the company plans to launch 5 new condominium projects worth a total of 13 billion baht. The ASPIRE brand has been revamped to become the highlight product of the year, redesigned based on insights from the Young Generation, the target customer group.

This year, the condominium market still faces challenges due to the changing consumer behavior. AP has detected signals from the real demand market among middle to lower-middle segment customers looking for new condominiums in city zone locations, gradually improving. Many developers are jumping into this competitive market. Thus, operators who can make precise decisions, select the right land, and develop projects that meet the new lifestyle requirements at price packages sought by customers will gain a competitive advantage over general market products and receive positive feedback from customers.

 

          For ASPIRE in its new form will be under the slogan ‘LIVE AS YOU ASPIRE, freedom in every dimension of life’ through a design and project development process that will transform the space function design to unlock all limitations of modern living in condominiums, allowing residents to experience a fulfilling and joyful life across different dimensions of relaxation, personal life, and work.

Combining 3 Selling Points

1. Modular Layout the best living space

All unit layouts have been redesigned with over 40 formats, emphasizing flexibility and independence, allowing residents to have a more defined space and feel more agile, responding to the hybrid lifestyle insights of customers.

2. The Best of ‘ME’ Space the most liberating common area

Functions respond to lifestyle insights and actual usage behaviors of real demand in each land plot to deliver an active relaxation experience while balancing privacy.

3. Entry-Level Price managing price packages to offer the best deals

With starting prices at 1.99 million baht from 3 projects set to launch in the first half of this year.

 

ASPIRE in its new form is located in 3 popular areas including ASPIRE Pin Klao – Arun Amarin, ASPIRE Ratchayothin, and ASPIRE Sukhumvit - Rama 4.

ASPIRE Pin Klao – Arun Amarin

                Located near Siriraj Hospital, MRT Bang Khun Non, and the pier, with a special shuttle service for the project. The price for a large one-bedroom starts at 2.89 million baht, with a special booking round on March 19-20. The condominium market in Arun Amarin is a quality location at the center of the Medical & Education Hub of the country, one of the rare locations with high demand for rental opportunities among students and medical personnel, with rental rates last year ranging from 8,000 - 15,000 baht per month and a rental yield of 4.5 – 5%.

 

(Project image of ASPIRE Pin Klao – Arun Amarin)

 

ASPIRE Ratchayothin

            Pinpointing the project in the heart of Ratchayothin, close to BTS Senanikom, near Major Ratchayothin, convenient transportation, close to government offices and leading educational institutions.

            The condominium market within a 1.5-kilometer radius from BTS Ratchayothin is one of the top locations for real demand, catering to students and young professionals. It is a potential investment area for both personal residence and future rentals. A survey of the supply found 15 projects with 9,024 units, with over 87% sold.

                The rental yield in this area is also good at around 5%, with recent rental rates ranging from 9,000 - 20,000 baht per month.

 

(Project image of ASPIRE Ratchayothin)

ASPIRE Sukhumvit - Rama 4 

            Located on Rama 4 Road, near BTS Phra Khanong, with future connections to the Gray Line, facilitating easy transportation close to leading office buildings.

            The condominium market in the Rama 4 - Sukhumvit area within a 1.5-kilometer radius from BTS Phra Khanong is at the heart of the Sukhumvit area, a hub for business and lifestyle in Bangkok, with total sales of 76% from 21 projects. Considering the recent rental rates ranging from 9,500 - 20,000 baht per month, with a rental yield of 5%, the overall market for condominiums in this area continues to attract customer interest.

 

(Project image of ASPIRE Sukhumvit - Rama 4 )