Central Pattana, a globally sustainable organization, continues its vision of "Imagining better futures for all" by creating a strong Sustainable Ecosystem, investing 120 billion baht over 5 years to enhance the quality of life for people, and aiming to be the first Mixed-use Developer to achieve Net Zero by 2050.

  • On its 40th anniversary, Central Pattana announced its commitment to better futures as a 'Place Maker', developing future projects for 'People' (individuals and communities) and for the 'Planet' (the world and the environment).
  • Three strategies for sustainability include: 1) SYNERGY for new solutions, collaborating with mixed-use businesses, partners, communities, and all stakeholders; 2) PIONEER for better lives, setting new standards for future living spaces with a focus on Green & Well-Being; and 3) OPPORTUNITIES with purpose, creating opportunities by focusing on developing 'people', cities, and the country, while enhancing Thailand's real estate and retail sectors.
  • Unveiling a new Brand Identity for both Corporate and shopping centers nationwide, reflecting local pride and modernity inspired by a global design agency.
  • Creating a Big Impact with a business plan for the next 5 years (2022-2026), investing in new Mixed-use Development projects and transforming existing ones, covering over 30 provinces with 50 shopping center projects as the core, complemented by 68 residential projects, 13 office buildings, and 37 hotels, introducing new hotel brands to elevate tourist cities across the country.
  • Establishing a Business & Digital Transformation team, investing 450 million baht in 2022, with a consulting team, Partner Champions, to support end-to-end growth for partner businesses.

 

Central Pattana Public Company Limited, a leader in Thailand's real estate and developer of Central shopping centers, residential properties, office buildings, and hotels nationwide, continues its vision of "Imagining better futures for all" by creating a strong and sustainable Sustainable Ecosystem. As a 'Place Maker', it pioneers urban development and prosperity across the country, with a mission to care for 'People' by enhancing the quality of life for individuals and communities while also caring for the 'Planet', our environment and world. The company has launched a 5-year business plan (2022-2026) with an investment of 120 billion baht, focusing on three strategies for sustainability: Synergy with mixed-use businesses, pioneering new living standards, and becoming an organization that creates opportunities for developing 'people', cities, and the country, while elevating the real estate and retail sectors in Thailand.

During the press conference, the first female CEO of Central Pattana, Ms. Walaya Chirathivat, Managing Director and CEO, shared the business vision and announced the Brand Commitment for Better Futures, dedicated to improving the quality of life and future for people, society, and our world, reinforcing its position as a globally sustainable company. She also revealed the new Brand Identity for both Corporate and shopping centers nationwide, reflecting local pride and modernity inspired by a global design agency.

Ms. Walaya Chirathivat, Managing Director and CEO of Central Pattana Public Company Limited, stated, "For over 40 years, Central Pattana has been proud to be a part of people's lives, standing alongside and helping to develop the nation, becoming synonymous with being the 'Center of Life' for everyone and every community where our projects are located. Today, under the role of 'Place Maker', we aim to enhance the quality of life for people everywhere, creating spaces that will be a better future for all by connecting two important elements: 'People', the driving force of society that creates change, and 'Planet', the environment and our world, into our strong and sustainable Sustainable Ecosystem."

Under the new vision, Central Pattana is moving forward to create Better Futures with three key strategies:

Strategy 1: SYNERGY for new solutions, uniting all parties to create a comprehensive platform for enhancing life and business.
1.1 Synergy within Retail-Led Mixed-Use Development: Uniting all strong components of Central Pattana to provide a seamless experience by making shopping centers the core business (Retail-Led Mixed-use development), including shopping centers, residential properties, office buildings, and hotels. Over the next 5 years (2022-2026), the company will have various real estate projects in over 30 provinces, resulting in a total of 50 shopping centers, both domestic and international, and 16 community malls (under study for expansion), 68 residential projects, 13 office buildings, and 37 hotels. More than 50% of all projects will be mixed-use formats with more than one business, with shopping centers at the heart, continuously accelerating the growth of all businesses simultaneously. All projects will connect to enhance every aspect of life: shop-work-stay-play-live, with retail projects fulfilling every format and new trends, quality residential projects linking benefits for Central residents, and connecting offices to be the best workplaces due to proximity to shopping centers and hotels, as well as developing new hotel brands to elevate every city into a tourist destination.

Additionally, a Business & Digital Transformation team has been established, investing 450 million baht in 2022 to transform into an Omnichannel Platform that goes beyond connecting offline and online, but also integrates all businesses in the ecosystem together and connects businesses with customers in a B2B2C model, creating new experiences for customers in the future.

1.2 Synergy with business partners: Committed to creating sustainable growth for partner businesses, establishing a Partner Champions team to act as Business Consultants providing End-to-End Solutions for partners, including support for growth and branch expansion through Co-investment, Funding, and Franchise models, assistance with various Business Operations, utilizing Big Data from The 1 and The 1 Biz, and Retail Omnichannel to promote and drive partner businesses, as well as managing Transactions and various services to assist all partners.

1.3 Synergy with communities: Every project of Central Pattana reflects the Local Essence of the community, including aspects of Art & Culture and Local Wealth, creating and distributing income to the community. Furthermore, it serves as a platform to elevate SMEs and the tourism industry in a Cross-Region manner, allowing entrepreneurs, farmers, and various professions to access sales areas and customers, totaling no less than 40,000 square meters or valued at over 300 million baht per year.

Strategy 2: PIONEER for better lives, setting new standards for good living spaces in the future. From now on, every new project of Central Pattana will manage two key areas for sustainable living for everyone:

  • Green & Energy with Green Building Standards, installing solar power cells in every project, developing smart buildings or Building Automation, increasing EV Charging points and Recycle Stations to support clean energy use and circular economy approaches.
  • Health & Wellness, creating spaces that enhance people's quality of life by reinforcing cleanliness and safety measures, increasing green spaces both indoors and outdoors, designing spaces that cater to all groups (Inclusive Design) to be accessible for everyone, including community spaces such as exercise areas, playgrounds, learning centers, vaccination centers, blood donation areas, and well-being spaces for the community.

Strategy 3: OPPORTUNITIES with Purpose, driving society and business, creating opportunities for everyone. It is an organization that creates 'opportunities' for developing people, cities, and the country, elevating the real estate and retail sectors in Thailand to a global level to create a better future together.

  • Providing opportunities for people to learn, exchange experiences, and match business opportunities both domestically and internationally through the Central Pattana Lead and Retail Academy programs.
  • Creating Local Wealth to generate employment in the area, expanding prosperity from the central region to localities, and enhancing the quality of life for people in provinces.
  • Offering opportunities for young people to join Central Pattana through programs to test new ideas, such as Retail Hackathon, which can be developed further.
  • Providing inclusive opportunities for diverse groups, including LGBTQ+, individuals with physical limitations, special individuals, and global citizens, emphasizing Global Values such as Human Rights, Equality, and Diversity.

All these strategies lead to creating a Big impact in terms of economy, society, culture, and the environment for all generations. Ms. Walaya further stated, "Under the new vision, we are committed to following our Brand Commitment, which is to continue building a strong and sustainable Sustainable Ecosystem for people and the planet, standing firm to create quality spaces that promote life in all dimensions, creating good things for a sustainable future for Thais and Thailand, with clear goals including:

  • Enhancing the quality of life for people and communities nationwide: Currently, Central Pattana contributes to circulating money in the economy equivalent to about 1% of the country's GDP continuously, and in the next 5 years, it will continue to grow in this manner, creating no less than 150,000 jobs within Central Pattana's sustainable ecosystem.
  • Aiming to be the first Mixed-use Developer to achieve Net Zero by 2050 with a long-term plan to reach Net Zero Carbon Emission by reducing energy consumption by 50%, reducing the use of CFCs and ozone-depleting substances, and promoting the use of clean energy by another 50%. Additionally, we aim to plant trees to increase green spaces both inside and outside projects to reach 1 million trees as soon as possible."

Central Pattana Public Company Limited is driving towards the future under the brand's commitment of "Imagining better futures for all" by creating and developing quality spaces to care for people and communities, as well as the environment, growing alongside economic progress and driving Thailand forward. The company has continuously operated sustainably, being the only real estate company in Thailand to be a member of the global sustainability index DJSI World for four consecutive years and DJSI Emerging Markets for eight consecutive years. Additionally, the company has launched a new advertisement to reflect its Commitment for better futures, which can be viewed at https://youtu.be/ZrUKWsxGZks.