LINE Thailand reaffirms its position as a leader in digital business platforms, aiming to be a supportive partner for Thai SMEs. The company has launched the LINE Certified Coach for 2022, a group of experts in using LINE for business, selected and certified by LINE. This initiative expands the coach network into various provinces to provide essential support in enhancing the knowledge and capabilities of SMEs across Thailand, enabling them to leverage digital technology for sustainable growth.

Ms. Sukulrat Tanyongsiri, Director of SME Business, LINE Thailand, revealed that one of LINE's main missions is to empower Thai SMEs to compete internationally by utilizing digital technology, especially tools within the LINE Ecosystem, to boost sales and build brands for sustainable growth. Each year, LINE certifies professionals under the name LINE Certified Coach, a program initiated in 2019, to partner with Thai SMEs in providing consulting, guidance, and assistance in business operations, including the use of LINE Official Account, advertising through the LINE Ads Platform, and other tools on the LINE platform effectively.

This year, LINE has introduced a total of 33 LINE Certified Coaches, marking the first year that experts have been selected from various provinces outside of Bangkok. This not only provides opportunities for entrepreneurs in provincial areas to access knowledge and advice on online marketing more closely, but regional coaches also possess diverse expertise at the local level, understanding the behaviors of businesses and consumers in each region deeply. They come from various professional backgrounds, such as business owners, educators, academics from universities, and digital agencies, which enriches the guidance provided based on each coach's experience and expertise. Additionally, this year, LINE is collaborating with the LINE Certified Coaches to organize training sessions for Thai SMEs in a more hands-on manner, focusing on practical applications to help new users effectively utilize LINE tools for their businesses. The training topics will be categorized by business type to enhance the effectiveness of the learning experience.

The 33 LINE Certified Coaches are categorized into seven groups as follows:
1. Recommended Coaches: Experienced coaches with extensive knowledge in consulting for various brands, recognized as deep experts in all aspects of doing business on LINE, including Coach Champ, Coach On, Coach Ree, Coach Natty, Coach Tip, and Coach Zoe.

2. API Expert Coaches: Focused on providing technical advice for creating solutions for businesses, connecting customer data to the LINE platform, and developing chatbots for easier sales closure, including Coach Ton, Coach Boy, and Coach Art.

3. Coaches Across Thailand: Regional coaches located throughout Thailand, such as in Chiang Mai, Khon Kaen, Surat Thani, and Songkhla, who understand the behaviors of businesses and customers in their respective regions well, providing targeted advice and training, including Coach To, Coach James, Coach Game, Coach Top, and Coach Jenjen.

4. Real Entrepreneur Coaches: Coaches who are business owners themselves, bringing direct experience in management to share knowledge and assist SMEs effectively, including Coach Am, Coach Nguang, Coach Ming, Coach Ton, Coach Aong, and Coach Methee.

5. Advertising Coaches: Experts in planning advertising strategies on LINE, driving sales through the LINE Ads Platform with effective ad placements, including Coach Kim, Coach Anus, Coach A, Coach Tim, Coach Sai, and Coach Mew.

6. Beginner Coaches: Coaches for those starting to use LINE for business, focusing on providing knowledge in digital marketing overall with tools for sales and brand building on LINE, including Coach Bank, Coach Audi, Coach Net, and Coach O.

7. LINE SHOPPING Expert Coaches: Coaches specializing in E-Commerce through LINE, effectively leveraging LINE SHOPPING, including Coach Oak, Coach Nueng, and Coach Nook.

Given the current situation where businesses face numerous uncertainties, entrepreneurs must adapt quickly to changes. Technology on the LINE platform plays a significant role in the operations of Thai businesses, from reaching customers and building brand recognition to closing sales and maintaining long-term customer relationships. LINE aims to educate SME operators on conducting business in the digital age through all channels, including the presence of LINE Certified Coaches, believing that they will be a crucial force in helping Thai entrepreneurs learn and understand how to use digital tools on the LINE platform effectively, leading to sustainable business growth,” concluded Ms. Sukulrat.

Those interested can follow upcoming training activities on using LINE for business in collaboration with LINE Certified Coaches soon at LINE Official Account: LINE for Business (@linebizth)
or on the Facebook page LINE for Business, and stay updated on information about all 33 LINE Certified Coaches at https://lineforbusiness.com/th/line-certified-coach.