Asiatique The Riverfront invites everyone to countdown to the New Year at the 'ASIATIQUE Thailand Countdown 2022', reinforcing its position as a leading landmark for countdown celebrations, delivering joy with a spectacular fireworks display along the Chao Phraya River, designed by a world champion Thai fireworks designer.

'Asiatique The Riverfront', a lifestyle tourism hub along the Chao Phraya River, managed by Asset World Corp Public Company Limited (AWC), invites you to experience a special atmosphere as we countdown to the New Year with a magnificent fireworks display on December 31, 2021, at Asiatique Park, in a New Normal format. This event reaffirms its status as a grand countdown landmark and a significant tourist destination along the Chao Phraya River in Bangkok and Thailand.

Mr. Pheem Liwlum, Head of Retail Group at Asset World Corp Public Company Limited, revealed that the Asiatique The Riverfront project is ready to showcase fireworks along the Chao Phraya River under the theme 'From Dusk till Dawn: Witness the Last Light of the Year and Welcome the First Light of the New Year'. Join us in celebrating the countdown at 'ASIATIQUE Thailand Countdown 2022' with an atmosphere along the Chao Phraya River, recognized as a Thailand Countdown Destination for celebrating the New Year's Eve festival, renowned worldwide. The sky above the most beautiful bend of the Chao Phraya will be illuminated with vibrant colors from the grand countdown fireworks display, symbolizing love (Love), prosperity (Prosperous), and happiness (Happiness), to inspire hope and joy for viewers both domestically and globally. The fireworks show will be controlled by Thai fireworks designer, Mr. Sarawut Taisap, a member of the Pyro 2000 team, world champions from the UK, who will present a spectacular fireworks display divided into three acts:

  • Act 1: Delivering Love (Love) - Heart-shaped fireworks symbolize love and care, sending encouragement to one another.
  • Act 2: Prosperity (Prosperous) - Golden fireworks symbolize wealth and prosperity.
  • Act 3: Happiness (Happiness) - Colorful and diverse fireworks symbolize the delivery of joy, fun, and hope, welcoming the New Year 2022.

The 'Asiatique The Riverfront' project warmly welcomes all customers. We are ready to bring happiness and fun, fulfilling every need. Customers can enjoy the atmosphere along the Chao Phraya River, including riverside restaurants and the new landmark 'Sirimahannop Boat', along with the 'Living Museum & Art Festival', creating a new experience in learning about art and culture in a living museum format using innovative and advanced technology to immerse in various art displays throughout different zones, and the 'Riverside F&B Destination', a paradise for dining that caters to every style and preference of consumers and tourists alike,” Mr. Pheem stated.

Ms. Chatchanok Treeratnawatin, General Manager of the Asiatique The Riverfront project, revealed that in addition to the activities mentioned, the event will also feature:

LED CUBE SCULPTURE - A large art piece located by the Chao Phraya River, captivating every gaze with a structure 7 meters high and 4.7 meters wide, featuring a giant LED CUBE screen measuring 3 meters by 3 meters, attracting visitors to Asiatique The Riverfront both day and night, as well as those traveling by water. This landmark will be located at Asiatique Park from December 12, 2021, to January 12, 2022.
• Get ready to enjoy the excitement with DJ Lady Punch, who will bring happiness and fun while counting down together from 11:00 PM to 12:25 AM.
• You can watch the live streaming at www.facebook.com/Asiatique.Thailand to witness the grandeur of the fireworks through Facebook Live.

“For COVID-19 prevention measures, the event organizers have elevated safety standards to the highest level in preparation to welcome everyone under the SHA Plus standard to prevent the spread of COVID-19. There will be a limit on the number of attendees, hand sanitizer stations throughout the venue, and participants must register via the Thai Chana application, show proof of vaccination, wear masks at all times, and maintain social distancing. All staff and organizers must undergo ATK testing within 72 hours and have a negative result, as well as a certificate of full vaccination (two doses) to be allowed to work,” Ms. Chatchanok stated.

Ms. Chutinun Ekkarukritkul, Head of Marketing for the Retail Business Group at Asset World Corp Public Company Limited, revealed that all seven major shopping centers managed by AWC are committed to delivering happiness and celebrating the New Year festival through special activities from Asiatique The Riverfront, Gateway Ekamai, Gateway at Bangsue, Pantip Ngamwongwan, Lasalle Avenue, Tawanna Bangkapi, and Pantip Chiang Mai under the concept 'The Season of Happiness 2022' throughout the 49-day event from November 18, 2021, to January 5, 2022.

For the ultimate shoppers, receive free luxury accommodation vouchers worth over 200,000 Baht, including premier club rooms and premier suites with access to the club lounge from The Okura Prestige Bangkok, M Suites and access to M Club from Bangkok Marriott Marquis Queen's Park, and many other hotels such as Le Meridien Bangkok, Bangkok Marriott The Surawong, DoubleTree by Hilton Sukhumvit Bangkok, Holiday Inn Express Bangkok Sathorn, and Melia Chiang Mai when spending at the shopping centers as per the conditions.

Additionally, all seven shopping centers have created a joyful atmosphere with vibrant colors, impressive photo landmarks within the shopping centers, along with various activities and promotions for shoppers to enjoy. Receive a stylish Happy Bag when spending as per the conditions, along with promotions from leading credit cards and concerts from various famous Thai artists, along with a special gift festival.

• At Gateway at Bangsue, enjoy a mini-concert by artist “Ben Chalatit” on December 25, 2021, and a special year-end festival “Gateway at Bangsue Fun with Friends, The Foodies” at Sky Garden on the 6th floor, filled with various food and drinks, and a delightful atmosphere from December 20, 2021, to January 19, 2022.
• At Gateway Ekamai, enjoy a mini-concert by artist “Nontanun Kraphat” on December 24, 2021, and year-end celebrations with “Tongtong Kritsakorn” on December 25, 2021, along with a caravan of discounted products.
• At Lasalle Avenue, enjoy a New Year gift festival, especially on December 24-26, 2021, with fun activities from adorable little Santa & Santy, delightful music, and beautiful photo spots set up in the Banyan Tree Court.
• At Asiatique The Riverfront, Tawanna Bangkapi, Pantip Ngamwongwan, and Pantip Chiang Mai, enjoy special discounted products along with gift festivals and activities from Santa and Santy, and enjoy choral performances along with beautiful photo spots set up impressively.

“This countdown celebration and New Year festival is a way to thank customers from the seven shopping centers and partner stores that are ready to bring happiness and fun to everyone. Throughout the event, all shopping centers will strictly adhere to COVID-19 prevention measures as per the Ministry of Public Health's guidelines to ensure customer confidence, providing a special time for everyone during this festive season,” Ms. Chutinun concluded.

Those interested can follow additional promotions and activities at:
www.facebook.com/gatewayekamai 
www.facebook.com/GatewayatBangsue
www.facebook.com/Asiatique.Thailand
www.facebook.com/LasallesAvenue
www.facebook.com/PantipChiangMai
www.facebook.com/TawannaBangkapi.twn
www.facebook.com/pantipplaza.ngamwongwan