Methinee Suwanaboon, Senior Executive Vice President of The Mall Group said that COVID-19 has increased people's awareness of hygiene, especially regarding public restrooms. The Mall Group places great importance on this issue, leading to plans for a renovation of the shopping mall to rebrand and modernize the restroom facilities. Recently, they have chosen TOTO sanitary ware for the renovation of "The Mall Tha Phra" into "The Mall Lifestyle Store Tha Phra" under the concept "A HAPPY PLACE TO LIVE LIFE: Happiness for Every Family." This marks a significant renovation in 32 years, with a budget of over 3 billion baht, completely transforming all areas, elements, and design concepts to create a hub for everyone to live life in one place, covering over 150,000 square meters. The design emphasizes the concept of "URBAN PLAYGROUND," creating a fun space for everyone in the family, whether for dining, shopping, relaxing, or entertainment, all in one place for a more enjoyable quality of life.

                The restrooms have been expanded and equipped with TOTO sanitary ware, the number one brand from Japan, known for its technology and automatic systems that perfectly meet the needs of The Mall Lifestyle Store Tha Phra.

 

                The renovation of the restroom area is a crucial component that will attract customers to spend more time in the shopping mall. Previously, it was found that during holidays, customers typically spent about 2-3 hours in the mall and used the restroom about 2-3 times per person. The renovation aims to provide clean, touchless technology restrooms, which is expected to encourage customers to stay longer and increase interest in taking photos in the newly renovated restrooms.

It is anticipated that "The Mall Lifestyle Store Tha Phra" will see an increase in customer response by over 30% and a corresponding increase in spending by about 30% as well.

On the other hand, Mr. Takayasu Shimada, President of TOTO (Thailand) Co., Ltd. stated that "The Mall Tha Phra" is a well-known and popular shopping mall. After the renovation, it aims to meet new lifestyle needs and reach consumers more effectively, featuring TOTO's automatic products that demonstrate care for user hygiene. TOTO products are equipped with various technologies for cleanliness and convenience, ensuring a pleasant experience for every user. This is our main goal: to create restroom spaces that provide hygienic and comfortable experiences for everyone.

The Mall Tha Phra has chosen several models of TOTO's automatic products, which not only enhance customer convenience but also help reduce water usage, contributing to sustainable environmental practices.

Moreover, TOTO continues to develop new products that meet the needs of Thai customers, ensuring that TOTO sanitary ware is not only safe and hygienic but also reflects environmentally conscious design principles, which is a key mission of TOTO's business operations.