Pruksa Reveals Luxury Home Market Remains Bright, Launches The Palm Bangna-Wongwaen Starting at 12-15 Million

Nov 25, 2021 | view 2,066

Pruksa indicates that the luxury home market is still vibrant as it moves forward with the launch of a new project, The Palm Bangna-Wongwaen, a high-end single-detached house project valued at 1.34 billion baht, located in the prime area along the outer ring road of Sukapiban 2, in partnership with Benz BKK, offering exclusive privileges and comprehensive health care services from Vimut Hospital. Sales are set to open on November 27-28, 2021, with prices starting from 12-25 million baht.

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited, announced that on November 27-28, 2021, they will open sales for The Palm Bangna-Wongwaen, a project valued at 1.34 billion baht, featuring luxury single-detached houses in the best location along the outer ring road of Sukapiban 2 (near Gemopolis), with prices starting from 12-25 million baht. The project is situated within Pruksa Avenue, a quality community with convenient access to the motorway, expressways, and Mega Bangna.

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited

Thoughtful consideration has been given to customer insights, including design, functionality, and after-sales service, in collaboration with leading partners to enhance the quality of life. Recently, they partnered with Benz BKK Group to offer exclusive privileges, such as a free Wall Box with the purchase of a Hybrid model, vehicle pick-up and drop-off service, cabin sanitation with disinfectants, home test drives, and up to 20% discounts on spare parts exclusively for The Palm customers. Additionally, there is synergy with Vimut Hospital, part of the Pruksa group, to provide comprehensive health care services. Within the Pruksa Avenue project, besides Pruksa's housing projects, there is also the ViMUT Health Center, which offers a variety of health services, including physiotherapy and elderly care, catering to the residents of Pruksa and the surrounding community.

Pruksa has extensive experience in developing luxury projects and remains committed to being the number one brand for single-detached houses in the hearts of customers. Despite the challenges of 2021 due to economic factors and the COVID-19 pandemic, the luxury home market still shows potential, as the upper-class customer segment maintains strong purchasing power. The The Palm Bangna-Wongwaen project has already achieved over 160 million baht in sales during the VIP pre-sale last month, indicating a positive trend. It is expected that the official sales launch will generate significant interest.

The Palm Bangna-Wongwaen redefines luxury single-detached homes, designed under the concept of Pieces of A Luxury Mastery, showcasing a premium lifestyle from the entrance. The project spans 35 rai and features three house designs on large plots ranging from 70-190 square wah, with usable areas of 280 – 452 square meters and parking for up to four cars, comprising 92 units equipped with home automation systems and designs that consider elderly residents, including ground-floor bedrooms with private balconies, elderly gardens, playgrounds, and communal garden areas catering to all ages, with a focus on health designed in collaboration with medical professionals from Vimut Hospital. The project is fully equipped with amenities such as a clubhouse, saltwater swimming pool with Jacuzzi, fitness center, and co-working space, along with high-level security systems and The Palm Concierge service to assist residents throughout their living experience.

Convenient access connects to Bangna-Trad Road, On Nut Road, and Ladkrabang Road, with expressways providing quick connections to the city center, including the motorway, Burapha Withi Expressway, Bangna Expressway, and Kanchanaphisek Expressway. The project is close to nature, adjacent to the Urban Forest Learning Center and leading shopping malls such as Mega Bangna and Robinson Ladkrabang Market Village.

Customers who reserve a unit in The Palm Bangna-Wongwaen will receive a ViMUT Family Card at the Elite package level for health services at Vimut Hospital, offering special discounts on room and medication costs for up to four family members, along with a complimentary health check-up program.