• Sansiri, the major shareholder of Standard International, the parent company of The Standard hotel chain, has unveiled The Standard, Hua Hin, the first hotel in Thailand and the first beachfront resort in Southeast Asia under The Standard brand, which Sansiri has fully invested in with over 800 million baht.
• Highlighting a hip beachfront resort with a unique design that reflects creativity through fashion, taste, and modernity, packed with lifestyle activities that break the conventional hotel standards in an Upside Down manner.
• Confident that The Standard, Hua Hin will receive a warm welcome from both Thai and international tourists, aiming for annual revenue to reach 500 million baht, as the tourism business in Hua Hin is expected to rebound significantly with positive signals from the reopening of the country.
• It is set to open for guests on December 1st, with a full programming schedule throughout the month, reinforcing its distinction as a global lifestyle brand that has already garnered acclaim in New York, Miami, London, and many other cities worldwide.

Mr. Uthai Uthaisang-suk, CEO of Sansiri Public Company Limited, stated that Sansiri anticipates a significant rebound in tourism in major cities near Bangkok, thus preparing to open The Standard, Hua Hin on December 1, 2021, to meet the ongoing demand for travel from both Thai and international visitors following the reopening of the country and the increasing willingness to travel.

“As a major shareholder of Standard International with over 62% ownership and an investor in the development of The Standard, Hua Hin with an investment of over 800 million baht, Sansiri believes that The Standard, Hua Hin will offer a unique vacation experience never before seen in Thailand. With its highlight as a hip beachfront resort featuring a distinctive design that conveys creativity through fashion, taste, and modernity, along with lifestyle activities that redefine the hotel experience for both Thai people and tourists, it will transform the perception of hotels in Thailand like never before (Upside Down), following its success in New York, London, Miami, etc., where it has been ranked among the best lifestyle boutique hotels in the world and a place to be seen by numerous global celebrities such as Justin Bieber, Madonna, and Beyoncé,” he added.

Hua Hin is an ideal location for launching the first beachfront resort project in Southeast Asia, as the tourism business in this coastal city shows a bright outlook compared to other tourist destinations in Thailand, relying primarily on domestic tourists for about 70%. Currently, it has a higher occupancy rate than major tourist cities like Pattaya, Phuket, and Bangkok. According to the Tourism Authority of Thailand (TAT), it is projected that in the next five months (November 2021 - March 2022), coinciding with the peak tourist season, at least 1 million international tourists will travel to Thailand, spending an average of 60,000 baht per person. Additionally, over 44% of Thai tourists, particularly from Bangkok, are planning trips for the end of 2021, with expectations that resort accommodations offering privacy in tourist destinations near Bangkok will be the most popular.

Mr. Boriphat Luijaroen, Managing Director of Standard Asia Co., Ltd. stated, “The Standard, Hua Hin features 178 rooms and 21 beachfront villas with clear waters and white sand, designed with a unique style that makes The Standard, Hua Hin a new destination for travelers, especially for Thai customers who enjoy creative relaxation and fans of The Standard worldwide. We are confident that everyone will fall in love with this place.”

The Standard, Hua Hin is surrounded by lush greenery amidst the beautiful natural landscape and the Gulf of Thailand, located in the heart of Hua Hin, close to various attractions such as the Hua Hin Night Market, fresh seafood markets, restaurants, and more. The resort comprises rooms, suites, and villas, all designed with soothing colors totaling 199 rooms, complemented by a swimming pool reminiscent of the prototype hotel, The Standard Spa, Miami Beach. Each room is equipped with amenities to make guests feel at home, from ultra-soft beds, rain showers, bathtubs for relaxation during their stay, to private pools within the villas.

Additionally, the hotel features the Lido restaurant and bar, serving delicious Italian cuisine for breakfast, lunch, or dinner with family. The Juice Café is perfect for health enthusiasts or anyone looking to refresh themselves, offering a variety of beverages from freshly roasted coffee, smoothies, cold-pressed juices, to healthy snacks. For a favorite beachside meal, Praça, a beautifully restored traditional vacation home of nobility, serves authentic Thai izakaya-style dishes paired with exquisite cocktails or wines.

For those looking to recharge and pamper their skin, The Spa offers a unique spa experience unlike any other, decorated in bright yet simple colors that promote relaxation. It features four private treatment rooms, both couple and single, along with expert therapists ready to rejuvenate you with traditional treatments that leave you feeling calm, relaxed, and refreshed.

Special! With two signature activities exclusive to The Standard, Hua Hin in Hua Hin, including Singing Bowl therapy, which provides relaxation through the resonating sound of bowls to help the vibrations settle the body's impurities, and Mud Lounge, featuring colorful mud from the Caribbean, corresponding to the four elements: gray for air, pink for fire, green for water, and yellow for earth. Along with a full range of lifestyle activities reinforcing The Standard's brand lifestyle throughout December, including Pool Party, Wellness Retreat by Note Panayangkul x DJ Myle, and Christmas and New Year Party.

The Standard, Hua Hin is set to open on December 1, 2021, with two special promotions: Standard Time*, allowing guests to choose their check-in and check-out times at their convenience, and the Stowaway Long Stay Special* for a three-night stay, including breakfast for two, a 15% discount on food and beverages, a 15% discount on spa treatments at The Spa, a 15% discount on laundry services, one hour per day of kayak and stand-up paddleboard (SUP) rental, and up to 30% off the best available rates when booking a room. Reservations are now open, and for more information, please contact [email protected] or www.standardhotels.com.

*Promotions are subject to terms and conditions.