"Risland (Thailand)" is launching its first brand refresh in four years, positioning itself as a global real estate brand. The company plans to use innovations such as robots to build homes in Thailand, emphasizing the slogan "Living... with A Brighter Future" as the guiding principle for product and service creation. The company is revamping its website and social media across all platforms to cater to the digital lifestyle of customers. It is expected that once the impactful communication is released, it will reach a broader customer base and generate sales of 7.5 billion baht within this year.

Dr. Zhang Lianggang, CEO of Risland (Thailand) Co., Ltd. stated that Risland has been developing real estate in Thailand for about four years, during which it has launched six residential condominium projects: Artisan Ratchada, Cloud Thonglor-Phetchaburi, Cloud Sukhumvit 23, The Livin Petchkasem, Skyrise Avenue Sukhumvit 64, and The Livin Ramkhamhaeng, along with one single-detached and twin-house project, Lake Serene Rama 2, with a total value exceeding 50 billion baht.

"For this year, the company expects to achieve sales of 7.5 billion baht, growing close to last year. Thailand is a key strategic country for Risland due to its potential and supportive fundamentals. The company has also set a goal to be among the top 10 real estate developers in Thailand,"

 

Mr. Nie Songxian, Director of Sales and Marketing for Thailand at Risland (Thailand) Co., Ltd. mentioned that with Risland's experience and expertise in real estate markets across several countries, including the USA, UK, Australia, New Zealand, India, and Indonesia, the company has acquired know-how from various nations. Thus, it is bringing global real estate and living trends to its projects in Thailand. Currently, the company is preparing to incorporate new technologies and innovations into its developments, including robot construction, face recognition systems, and voice command access for project entry and exit.

"To better connect with the digital lifestyle of customers, Risland is refreshing its brand for the first time, emphasizing its commitment to developing housing under the concept of "Living... with A Brighter Future", which is also the brand's slogan. Choosing a residence is a significant life investment, so customers must select quality projects. Risland is ready to deliver value for a brighter future through its core principles of 3C: Connect to Urbanization, Completed Living, and Connect Your Tech,"

         Mr. Kantitat Malta, Director of Marketing Strategy and Corporate Branding for Thailand at Risland (Thailand) Co., Ltd. discussed the goals of the brand refresh, stating that Risland aims to create a new awareness of the overall brand (Corporate Brand) by adhering to the brand purpose of enhancing the living standards of people across all generations through "homes." One of the initiatives in the brand refresh is to redesign the website www.risland.co.th with improved functionality to support usage on all screens, including mobile phones, computers, tablets, and laptops.

"The website serves as the entrance to the home or the main showroom for communication with customers. Therefore, we have created a more engaging website, available in three languages: Thai, English, and Mandarin, and connected to all social media platforms to meet the diverse needs of customers. It allows easy access to information about Risland's projects, virtual 360 tours, private visit appointments, and online booking and payment through the Payment Gateway,"

This brand refresh is also a strategy for Risland to establish a solid foundation for its long-term business in Thailand. It will be a crucial step in enhancing Risland's prominence and effectively communicating various stories to target customers. Furthermore, it reinforces Risland's position as a global real estate brand capable of delivering true value for a brighter future in living for its customers.

 

Risland (Thailand) Co., Ltd. is a large international real estate development company headquartered in Hong Kong, engaged in various business types, including residential project development, commercial projects, property management, and infrastructure development. Risland is committed to developing housing and environments under the concept of sustainable development to enhance living standards and quality of life for Thai society.