The 1 Exclusive elevates the ultimate exclusive experience for special members, launching a comprehensive hub for all services and benefits of The 1 Exclusive available exclusively on The 1 App, emphasizing the special and convenient features that every The 1 member must have, along with a full range of promotions that are incredibly valuable throughout the year.

The 1, the leading digital lifestyle and loyalty platform in Thailand under the Central Group, is committed to enhancing the exclusive experience for The 1 Exclusive, a program designed for special members that aligns with the lifestyle of modern consumers. This initiative reinforces maximum convenience by launching the The 1 Exclusive page, a hub for all services and benefits specifically for The 1 Exclusive members on The 1 App, offering a variety of special promotions every month. Recently, they introduced the Exclusive Treasure Hunt promotion, which is both fun and offers exceptional value, allowing members to redeem just 1 point for a chance to receive up to 111,111 points back.

Ms. Oranya Koonlintip, Head of Customer Segment – Wealth Program Management, The 1, stated, "The 1 is dedicated to continuously improving the care for all member groups, especially for the Top Spenders like The 1 Exclusive members, who are extremely important to The 1 and the Central Group. The 1 Exclusive is a Digital Loyalty Program that offers an unparalleled exclusive experience in every dimension through a Digital Experience that connects seamlessly across Omni-Channel platforms, exclusively via The 1 App. This comprehensive service allows members to easily and conveniently access the special features of The 1 Exclusive. It’s no surprise that The 1 Exclusive members using The 1 App have spending levels 30% higher. Today, The 1 is launching the The 1 Exclusive page, which serves as an online lounge for our special members, centralizing all carefully curated services and benefits that can be accessed with just one click from the app's homepage, ensuring that our special members will not miss out on the privileges The 1 offers to The 1 Exclusive customers, especially through The 1 App."

Since its launch in late 2020, the number of The 1 Exclusive members has grown by 40% from last year, with spending per member increasing by over 37% compared to the previous year, and a retention rate of 98%. This initial success is attributed to the core concept of delivering a Personalized Experience tailored specifically for The 1 Exclusive members, providing care that surpasses that of regular members in terms of services and benefits, all consolidated on the The 1 Exclusive page on The 1 App, eliminating the need to carry a membership card. General members can also view all these special features, including a direct call button to Personal Shopper for easy shopping in the new normal, a variety of special rewards exclusively for The 1 Exclusive members that are curated to cover every lifestyle, along with a special points redemption rate compared to regular members, and The 1 Mission, a unique mission that comes with the most rewarding prizes, including news articles from The 1 Today tailored to the lifestyle of The 1 Exclusive members.

In addition to the aforementioned services and benefits, The 1 consistently offers valuable promotional campaigns for The 1 Exclusive members throughout each month, all included on the The 1 Exclusive page in The 1 App. Starting on the 1st of each month, there’s the ‘Shop Big Every 1st’ campaign for The 1 Exclusive members holding Central The 1 The Black, Black, and Luxe credit cards, offering up to 25% cashback when spending 4,000 Baht. This is followed by the ‘Wow Redemption’ campaign on the first Friday of each month, where members can redeem just 1 point for significant discounts applicable at various Central Group stores. The ‘Double Digit Day’ promotions, whether it’s 10.10, 11.11, or any month, will ensure that The 1 Exclusive members receive special and valuable deals compared to regular members.

Recently, starting from October 15, 2021, The 1 launched a promotional campaign in the form of an online activity that is both fun and rewarding, named ‘Exclusive Treasure Hunt’, inviting The 1 Exclusive members to download The 1 App to hunt for special deals hidden on The 1 Exclusive page. Once found, members can redeem just 1 point to receive even more points back, potentially up to 111,111 points.

Experience the special offerings from The 1 Exclusive today. The 1 members can upgrade their membership status to The 1 Exclusive in the following month after accumulating spending of 250,000 Baht or more at Central Group, or 400,000 Baht when including spending from participating tenant stores in Central shopping malls and Central Embassy, by submitting receipts at any reward redemption point. Members can check their accumulated spending in real-time through The 1 App, which displays both Central Retail-specific and total accumulated spending across Central Retail and participating tenant stores in Central malls and Central Embassy.

Download The 1 App today to check your membership status, stay updated with news, and access a wealth of benefits available on both the App Store and Play Store. For more details and special privileges from The 1 Exclusive, visit https://www.the1.co.th/the1Exclusive/privileges.