Today, the world is constantly changing, and people's lifestyles are clearly evolving. The concept of 'home' has become a primary space that must accommodate the diverse and varying lifestyles of each family member. To support the New Normal lifestyle of customers that has emerged today, Pruksa recognizes the importance and benefits of collaborating with various partners from different industries, leveraging their strengths and services to complete the vision.

 

Mr. Piya Prayong, CEO of Pruksa Real Estate Public Company Limited stated, "The New Normal lifestyle of today's generation, which has changed (Lifestyle Disruption) as a result of the COVID-19 pandemic, has prompted 'Pruksa', as a leader in the Thai real estate business, to utilize its expertise in residential development to prepare consumers to cope with global changes in advance. This is achieved through synergy by bringing in partners from various fields to strengthen and facilitate the evolving lifestyle. We focus on three main areas: the changed lifestyle post-COVID-19, technological changes, and the aging society in Thailand."

 

Design adjustments to accommodate the New Normal lifestyle after the COVID-19 crisis, in collaboration with Central and Robinson, bring the mall to your home with just a click. The global pandemic has drastically altered behavior, and some changes will be permanent, leading to a New Normal where people spend more time at home, especially for working from home, studying, and relaxing. In addition to redesigning for flexibility in home design concepts for the future, we are adding large multifunctional spaces that can be adapted for various uses, catering to all dimensions of life for every generation.

 

Pruksa has recognized the trend of the New Normal lifestyle (Lifestyle Disruption) arising from the COVID-19 crisis, which has compelled consumers to change their purchasing behavior towards online channels. With a commitment to customer care, Pruksa has partnered with Central and Robinson to offer special discounts for Pruksa Members through the campaign 'Central / Robinson at Pruksa' under the concept 'Bring you the best - everything you need'. Members will receive a 200 baht discount when shopping for 2,000 baht through the Central App on mobile, Central / Robinson Chat & Shop, shopping via Line @CentralOfficial or @Robinson, Central / Robinson Personal Shopper On Demand by calling 1425, and shopping through Live or Inbox on the Central / Robinson Department Store Facebook page, with free shipping for purchases over 699 baht. Interested individuals can read more details and claim this benefit after registering as a Pruksa Member at https://member.Pruksa.com.

 

In collaboration with AIS, we address technological changes (Technology Disruption). Technology and innovations will play a more significant role in life than ever, especially with 5G and IoT (Internet of Things), which not only facilitate life but also transform homes into smart homes by enabling control of household appliances. Pruksa has partnered with AIS to launch the campaign 'Ultimate Promotion for a More Enjoyable Life', which not only offers discounts on ready-to-move-in homes for up to 36 months free of maintenance fees but also provides special privileges for using internet packages via AIS Fiber along with a free AIS PLAY service for one year, allowing customers to live online seamlessly. This offer is valid until September 2021.

 

In collaboration with Vimutt Hospital, we support the aging society. The National Statistical Office predicts that Thailand will fully enter an aging society by 2022, with the elderly population expected to rise to 26.9% of the total population by 2030. Pruksa aims to design living spaces and common areas within homes to be suitable for use and mobility for people of all ages, especially the elderly. We have partnered with Vimutt Hospital to assist in designing bedrooms that accommodate the elderly and ensure accessibility for wheelchair users, while also offering discounts to Pruksa customers using services at Vimutt Hospital.

Additionally, we have begun construction of the ViMUT Health Center, which includes an elderly care center and a public clinic in the area in front of the project on Sukapiban 2 Road, to support the lifestyle of Pruksa residents in the Pruksa Avenue zone across 8 projects, totaling over 1,700 households. This will greatly enhance health care convenience for residents and the local community.

These are just examples of collaborations with various partners, with more to come in the future. As change can be unpredictable, Pruksa takes trends in various areas as crucial considerations in designing homes under the concept 'Caring for Life - Tomorrow. Reimagined.' and integrates the strengths of each partner to elevate the quality of life for customers, making it more convenient and addressing not just today's needs but also ensuring happiness for every life tomorrow, for a better living experience for everyone."