Mr. Somnuk Tanthathodtham Managing Director of N.C. Housing Public Company Limited discussed the direction of the real estate market this year, stating that it remains a golden opportunity for homebuyers in the horizontal segment. The market is favorable for buyers who are ready to purchase homes, supported by positive factors such as lower home loan interest rates and government measures aimed at first-time homebuyers. N.C. has learned from the COVID-19 crisis and has implemented swift preventive measures across all departments to build confidence in every project. As a real estate operator, it is anticipated that the horizontal housing market will continue to grow, particularly in the price range of 3-5 million baht. N.C. has adapted well, maintaining strict cost management within the organization and enhancing customer service systems for greater convenience, integrating innovations like Smart Eco and Smart Care to advance the horizontal market this year.

For the operational plan in 2021, N.C. is preparing to develop new horizontal projects in prime locations suitable for living, enhancing value for homebuyers. The company aims to strengthen its quality team to support the strategy of increasing the value of horizontal homes, targeting growth in this segment. This year, N.C. has outlined three main strategies:

1. Proactively open the market by developing an additional 7 new horizontal projects valued at 5 billion baht, targeting major segments such as townhouses, duplexes, and single-family homes in the price range of 3-5 million baht, aligning with market demand. The company will expand its presence across four potential areas (Northern, Western, Southern, and Eastern zones of Bangkok and its vicinity) and increase production capacity using modern construction technology, focusing on strategic segmentation with good growth rates that align with target customers seeking homes in the COVID-19 era. N.C. will continue to develop its large production base under the brands 'Baan Fah Greenery' and 'Baan Fah Green Park' as flagship projects to retain existing customers while also seeking new customer bases and markets to increase the company's market share, alongside improving the quality of home production with modern construction technology to meet the rising demand for housing, making homeownership easier and accessible for every family through online communication channels, 360-degree virtual home tours, and real-time Facebook Live sessions, while providing value with care, adhering to its core principle: N.C. knows homes, knows you.

2. Develop products with innovative homes that cater to the lifestyles of residents of all ages, alongside the development of products through innovations like Smart Eco and Smart Care, enhancing functional differences that meet the needs of new lifestyle families, providing various lifestyle options for happy living at home, integrating technology that makes life at home more convenient and supports the health of family members in the New Normal era.

3. Forge partnerships N.C. does not stop developing housing, new product services, and has expanded partnerships in core businesses such as Home Innovation, housing technology, financial partnerships, service business partnerships, and new real estate businesses. N.C. has partnered in new business ventures, including health recovery service centers and elderly care, providing comprehensive health services under the Wellness & Healthcare Business model to establish a future revenue base with modern standards. Currently, three centers are already in operation under the concept of 'Vacation Time.'

This year, N.C. is ready to expand its large horizontal project base further, focusing on the growth of townhouses, duplexes, and single-family homes with distinctive designs and increasing access to new customer segments, broadening its customer base through online marketing media that reach homebuyers and promotional activities to support the launch of 7 new horizontal projects in 4 potential locations valued at 5 billion baht, targeting homes in the price range of 3-5 million baht with an increased proportion compared to last year, aiming for sales of 3.5 billion baht and recognizing revenue in 2021 at 2 billion baht, Mr. Somnuk concluded.