AP beams with pride after SMART, a leading property management company under its umbrella, has become the first in Thailand's real estate sector to achieve the ISO 41001:2018 certification. This new standard for facility management and quality of living in international real estate projects guarantees top-notch service in comprehensive property management, aiming to empower living - fulfilling every life goal with valuable and meaningful products and services across more than 270 projects, including single-family homes, duplexes, townhomes, and condominiums, serving over 77,000 families who trust their services.

Mr. Witakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand Group, stated, "Throughout the past period, AP Thailand Group has been intensively elevating its operations to drive the organization under the mission of EMPOWER LIVING, supporting everyone in society to fulfill their life goals as desired through valuable and meaningful innovations. SMART, our property management company, plays a crucial role in empowering the quality of life for our customers post-residence, covering comprehensive management of residential projects. Recently, SMART has become the first property management company in Thailand to meet the criteria and receive the international standard ISO 41001:2018 for facility management."

“The challenges of property management amidst the COVID-19 crisis include ensuring confidence and safety in shared living spaces, delivering worry-free comfort to residents who have to stay home for extended periods and conduct various activities from their residences as never before. Without proper planning and preparation, including the disruption and elevation of work processes, continuous team capacity development, and the application of various technologies to enhance SMART's operational efficiency to a uniform standard, these would be significant challenges. All of these aspects are SMART's strengths under AP, distinguishing it from competitors in the business, positioning it as the number one comprehensive property management company confirmed at the international standard level by ISO 41001 this time,” Mr. Witakarn added.

Mr. Metha Raktum, Assistant Managing Director of SMART Service and Management Co., Ltd. (SMART), said, "The fact that SMART has passed the certification for the quality management system ISO 41001:2018, the first of its kind in Thailand, is a strong guarantee that SMART has efficient operational processes for managing real estate projects for residential purposes at a global standard. This is achieved through the SMART team, which has expertise in comprehensive care, including engineering systems, building management, common areas, overall project aesthetics, landscape green spaces, and various architectural designs within the project to maintain beauty over time, helping to preserve and enhance the value of residential projects in the long term with 24/7 seamless comfort services throughout the day, from the moment customers wake up until they go to bed again, continuously without interruption. Attention to every detail of living standards and ongoing development under the same goal, which is Empower Living, is our top priority, and we will not stop improving our work standards and team quality.”

“Moreover, SMART has gained trust and confidence from residents not only in AP's projects but also in managing the quality of life post-residence across more than 270 projects, including single-family homes, duplexes, townhouses, and condominiums, serving over 77,000 families. Our professionalism and service standards elevate comfort and deliver the best living experience to our customers, which is of utmost importance to every member of the SMART team, enabling us to effectively meet the diverse lifestyle profiles of our residents safely and continuously. The management of quality of life in residential projects, covering the entire project, amenities, and communities managed by SMART, plays a crucial role in the lives, health, and well-being of the residents,” Mr. Metha added.

In this regard, SMART will continue to maintain and elevate our services to meet international standards for Empower Living, ensuring that all our customers can trust that the personnel (People), processes (Process), and technology (Technology) provided by SMART meet international standards, leading to the highest customer satisfaction in all our services. Our team has proven its ability to deliver services to our clients professionally, resulting from the skills of a team designed to meet the fast-paced current demands. Additionally, we conduct training, evaluate team performance, and develop skills and quality of service and project management transparently and systematically.

ISO 41001:2018 is the first global standard for facility management, developed by the ISO's technical committee, with the British Standards Institution (BSI) serving as the secretariat. Its purpose is to guarantee the capability of providing property management services that prioritize the health and safety of residents while reducing environmental impacts and achieving cost savings to create maximum efficiency. It emphasizes operational processes and criteria for management teams to facilitate measurable appropriateness to objectives, effectiveness, and satisfaction of service recipients.