Unveiling the Basic Strategies for Successful "Online Marketing": How to Reach Your Target Audience While Understanding the Importance of "Taxes" That New Sellers Should Know Before Their Profits Disappear

In an era where people are seeking diverse income streams, relying solely on a regular job may no longer suffice and is viewed as risky, especially in the face of sudden layoffs. This is particularly true during economic crises, such as the current global situation where Thailand and the world are grappling with the COVID-19 pandemic. Various businesses and activities have come to a halt, leading to a significant increase in the idea of generating additional income.

One avenue that many see as still having opportunities and gaps is online trading, which can be easily done with platforms that support marketing, most of which incur no operational costs. This has attracted many new sellers to this channel.

  • 5 Fundamental Principles of “Online Marketing” for New Entrepreneurs

“Pongpiti Pasukyud” the founder of the Ad addict page, which discusses marketing and advertising in an easily understandable way, shared interesting insights on how to conduct online marketing for those starting a business during the seminar “Boost Your Online Sales: Let's Talk About Taxes”. He emphasized that nowadays, everyone does not need to rely on just one job. The COVID situation shows that stability can be uncertain, prompting the search for alternative channels. Here are 5 basic recommendations for starting online marketing:

1. Know More Before starting marketing, there are four aspects to understand. The first and most important is self-awareness; knowing your strengths and unique selling points. When marketing, you often compete with many others, not just those in the same business sector but across various sectors. Therefore, you must also know your competitors. For instance, when creating a Facebook page, you are competing with every feed that appears on Facebook. Finally, look for opportunities and gaps to create differentiation.

Additionally, understanding your customers is crucial. Mass marketing is no longer effective; you need to target specific groups, understand their behaviors and needs, and be aware of the surrounding environment, current events, and any new features on social media platforms. This will help you adjust your methods accordingly, enabling you to find unique ways to communicate.

2. Tell It Well Find the right way to communicate. The essence of communication is to convey what you want to say while also addressing what your target audience wants to know. You need to find a middle ground.

3. Choose Wisely Today, there are numerous social media and marketplaces for online selling and marketing. You need to understand the purpose of these channels, who uses them, and what communication styles are suitable for each. Once you understand their differences, you can choose the right communication methods for your target audience.

Quality content = Right topic + Right place + Right time

4. Listen More Sometimes, after starting, you might feel satisfied and continue without realizing that there may be valuable feedback from your customers and target audience.

5. Keep Experimenting Since there is no one-size-fits-all formula, for example, advertisers often use AB Testing. In the online world, you can test different ads within the same target group and compare their effectiveness. This allows you to allocate your budget to the more effective option, enhancing the efficiency of your business or communication.

  • How to Increase Your Followers?

Moreover, once you start your online business, many often consider how to increase their followers. You must first answer why you want more followers. Some brands seek a large following to build credibility, while others aim to expand their target audience for communication.

Ultimately, the key to gaining more followers is to create value. Consider what your audience will lose and what they will gain, such as spending time but gaining knowledge.

Additionally, you need to establish a clear identity. In a competitive landscape, find a unique characteristic that cannot be easily replicated and stay current with trends. Marketing efforts require studying ongoing events, but not every brand can follow trends, and not every trend is suitable for marketing, such as political issues. Lastly, consistency is crucial.

When asked about a common concern among online entrepreneurs: Is buying ads necessary?

“Pongpiti” believes that quality content or communication must be relevant, timely, and targeted. Therefore, it is essential to focus on creating content that resonates with your target audience and provides value. At the same time, advertising should be done in conjunction with content creation. However, one must clarify the purpose of the ads and whether they translate into sales. If they prove ineffective, alternative methods should be explored, such as marketing through influencers or media outlets.

In conclusion, online businesses have various models and methods for generating income, with no fixed points. Seek opportunities where you can provide value to others or create something beneficial.

Nonetheless, after listening to marketing strategies from experts, for those engaging in online marketing or new online entrepreneurs, another crucial aspect to understand is “Taxes”. If you are unaware of tax matters, the profits you earn may vanish entirely.

  • “Taxes”: What You Should Know About Selling Online

“Thanom Ketueam”, the owner of the TaxBugnoms page, which successfully simplifies tax topics, reflects on content creation by emphasizing the importance of choosing the right audience. Some topics may attract fewer listeners, while others may draw many. Ultimately, the value people gain is the ability to manage expenses and handle tax matters. Another critical aspect is having a clear identity and understanding who your customers are. You need to define your role and choose a perspective that you will embody; if you try to be everything to everyone, you will not stand out.

Regarding taxes, the TaxBugnoms owner explains that taxes should be viewed as an expense that needs to be managed. If you do not handle taxes with understanding, you may face penalties that could exceed the actual tax owed. Many try to cut costs in this area, and some end up spending more on consultants than the taxes they owe.

To understand taxes, first, you need to clarify what business you are running today, what types of income you have, and what expenses you must incur. You need to calculate these to effectively manage your budget in this area.

SOURCE: www.bangkokbiznews.com