Noble Confident in Thailand's Economy Post-COVID-19, Launches 3 New Projects Worth Over 5 Billion Baht, Reinforcing the Success of the NUE Brand in Prime Locations Near Bangkok's MRT

Noble Development Public Company Limited is moving forward to continue the success of the NUE brand, targeting a new market segment with unit prices around 2-3 million baht, which is considered an accessible price range that aligns well with the purchasing power of the target group. The NUE brand is a condominium project located in central areas of the new urban epicenter along the main and extended MRT lines throughout Bangkok. It has been a continuously successful brand since 2018 with the launch of NUE Noble Chaengwattana, followed by NUE Noble Srinakarin-Lasalle at the end of 2019, which achieved overwhelming sales from the pre-sale round. In the latter half of 2023, the company is ready to push forward with 3 new condominium projects under the NUE brand, including: “NUE Noble Ngamwongwan” located next to the MRT Brown Line at Chulakhet Station, connecting 5 MRT lines, which has received a very positive response from the special booking round at the sales office and the recent online booking round; “NUE Noble Ratchada – Lat Phrao” located next to both above-ground and underground MRT lines; and “NUE Noble Fai Chai – Wang Lang” located next to the Fai Chai MRT Station. All three projects emphasize wide room designs and comprehensive common areas at affordable prices.

Mr. Arut Sawetthathat, Chief Executive Officer of Business Development at Noble Development Public Company Limited stated that “NUE Noble Ngamwongwan” has successfully garnered over 50% of sales from the total project value of 1.8 billion baht from domestic customers within just 3 weeks after its launch, thanks to the special booking round at the sales office and online booking. Customers in this group have already made payments and secured their bookings, and we anticipate generating an additional 20% in sales from international customers, confident that we will achieve approximately 70% total sales soon, exceeding the company's initial targets. The potential of the location next to the MRT Chulakhet Station, connecting 5 lines including brown, purple, pink, red, and green, makes it the most prominent area in Ngamwongwan, serving as a transportation hub ideal for comfortable living that meets all needs, whether for personal use, investment, or rental, with prices starting at just 1.59 million baht.”

Due to the positive market response, the company has continuously launched NUE condominiums in two more locations in the heart of Ratchada-Lat Phrao and Fai Chai intersection. For the project “NUE Noble Ratchada – Lat Phrao” which was just launched at the end of July, Mr. Theerapol Woranitphong, Director and Chief Executive Officer of Business Development at Noble Development Public Company Limited stated that “This project is the first collaboration between Noble and U City Public Company Limited, part of BTS Group Holdings Public Company Limited, with each party investing at a 50% ratio to jointly develop a real estate project valued at 2 billion baht. The company is confident that it will perfectly meet all urban living needs with a prime location in the heart of Ratchada-Lat Phrao, adjacent to the MRT Blue Line at Lat Phrao Station and the Yellow Line at Ratchada Station, which is set to fully open by 2022 before the project is completed. The NUE project features wide room layouts, emphasizing spaciousness and comfort, with comprehensive functional areas and common spaces covering over 3,000 square meters to cater to the lifestyle of modern urban dwellers.” The NUE Noble Ratchada – Lat Phrao project is currently offering a special preview of the sample rooms at the sales office and the opportunity to book beautiful units today, starting at just 2.39 million baht*, along with exclusive offers for the online booking round on August 16, just one day only.

As for NUE Noble Fai Chai – Wang Lang” which is set to launch in mid-August, it is Noble's first high-rise condominium project in the Thonburi area, valued at 1.2 billion baht, located in the heart of the Fai Chai - Wang Lang intersection, just 80 meters from the Fai Chai Station, which is part of the Blue Line extension connecting Thonburi and Phra Nakhon. It is also surrounded by numerous amenities such as universities, hospitals, shopping malls, and is not far from the famous Wang Lang market known for its food and shopping. From here, one can easily take a ferry to Tha Tien or Tha Phra Arthit to experience the riverside charm of Bangkok. This location is a potential area that beautifully blends old community charm with modern urban convenience. The company is confident that with the potential of the location and the quality of the project, “NUE Noble Fai Chai – Wang Lang” will be another success for the NUE brand, receiving excellent feedback from both Thai and international customers.

 

The company believes that all 3 new projects from the NUE brand will meet the needs of a new target group looking for residences in prime locations near the MRT, close to amenities, which cater to lifestyle and investment needs. In 2024, the company plans to launch at least 3 more NUE condominium projects to penetrate the NUE target market and continue expanding its projects. Mr. Arut Chaleumthaprakarn, Chief Financial Officer of Noble Development Public Company Limited added that “The company is confident that it will generate over 10 billion baht in revenue for the year from gradually recognizing income from completed projects valued at over 8.6 billion baht and additional unit sales from completed projects of 1.4 billion baht. The company has a backlog of over 15 billion baht to be recognized over the next 3 years.”

 

About Noble Development Public Company Limited

Noble Development Public Company Limited was established in 1991 and has been successfully operating for nearly three decades. Noble became a listed company on the Stock Exchange of Thailand in 1997 under the stock quote NOBLE. The company primarily focuses on residential real estate development, offering a variety of products including single houses, townhouses, and condominiums, both horizontal and vertical. The company aims to present innovative living concepts to meet diverse needs, providing new choices for consumers. Each of Noble's projects reflects the ideas and commitments of all personnel, showcasing creative designs that respond to contemporary living needs and lifestyles.