Announcement of the Grand Opening of the 'Icon Siam' on November 9 Experience wonders that are 'firsts' and 'the best' like never before

• 14 Iconic Stores featuring luxurious global brands

• 188 leading brands from around the world with a new concept debuting in Thailand

• 500 shops and restaurants coming together to create an extraordinary phenomenon

           Bangkok (September 19, 2018) – Today, Icon Siam, the mega urban project symbolizing Thailand's prosperity along the Chao Phraya River, valued at 54 billion baht, officially announced the opening date of Icon Siam on November 9, 2018. This will be a destination of wonders covering over 750,000 square meters, ready to captivate the world’s attention towards Bangkok and Thailand with a grand opening event featuring unprecedented new shops and elements within Icon Siam.

           Mr. Supachai Chaiwatthasirikul, Managing Director of Icon Siam Co., Ltd., stated, “The opening of Icon Siam will pioneer business in the new era, completely transforming the development model of a grand destination. The concept of 'Creating Shared Value' and 'Co-Creation' are the most essential components of Icon Siam, which has pioneered and made this new retail concept a tangible reality, setting a new standard that elevates the experience for both Thais and tourists from around the world.”

           Mr. Supachai added, “Icon Siam is a hub of diverse wonders, blending art and culture with the best in shopping and entertainment. By collaborating with business partners of all sizes and many individuals from various professions who wish to create a place that tells multiple stories of pride in being Thai, combined with the best from all corners of the globe, we are creating a new symbol that will become a grand phenomenon. The opening of Icon Siam will harmonize the benefits for all parties, spreading prosperity throughout communities, society, and the nation.”

           “The creators involved in bringing the wonders of Icon Siam to life, whether they are shops, designers from various fields both domestic and international, artists from across the country collaborating to create masterpieces in Icon Siam, as well as neighbors from surrounding communities and businesses along the Chao Phraya River, play a crucial role in shaping the various elements of Icon Siam. These collaborators are an indispensable part of the new business model for a sustainable future that Icon Siam is pursuing,” Mr. Supachai said.

           Mr. Supachai further explained that Icon Siam will open this mega urban project with wonders that are 'firsts' never seen before in Thailand, such as 14 magnificent Iconic Stores and a variety of stores from the world's most premium brands coming together in one place like never before. Some of the world’s top luxury brands will be located in the 'ICONLUXE' building, which spans 25,000 square meters along the banks of the Chao Phraya River, featuring the longest column-free glass structure in the world, shaped like a lotus, beautifully crafted to become a new symbol on the Chao Phraya River.

           Mr. Supachai stated, “To make Icon Siam a new landmark of Thailand that presents uniqueness with a distinctive identity, we have worked closely with over 500 retailers and operators, from top Thai brands to luxury brands from abroad, asking each store to present their brand stories, from the history of each brand to their concepts and innovations, linked with the store design, making Icon Siam the first project to implement Story Telling that will create an awe-inspiring experience for consumers. Since Icon Siam has gained the trust of many renowned global brands, we have the opportunity to collaboratively create special offerings that will be available exclusively at Icon Siam.”

           Mr. Supachai mentioned that “Icon Siam will feature more than 188 leading brands that are new concepts debuting in Thailand, especially the Icons within Icon concept, which allows luxury brands to have their own Duplex Mansion within the ICONLUXE building, providing a comprehensive range of products and special services.”

           Additionally, many famous lifestyle brands will present new concepts never seen before, including Adidas opening the largest Adidas Original Store in Asia, JD Sports, a famous sports fashion store from England, opening its first store in Thailand, and Nike opening the first Nike Kicks Lounge in Southeast Asia, offering products different from other Nike Stores.

           “ALAND, a lifestyle concept store, and COS will open the largest flagship fashion store for both men and women, while Naraaya is preparing to open its own Duplex Iconic Store at Icon Siam. Meanwhile, H&M is set to open its own Triplex Store, a stunning three-story building for the first time, and Takashimaya, a legendary department store highly recognized in Japan, will open its first branch in Thailand at Icon Siam, covering 36,000 square meters and featuring 170 brands across all categories, including food and snacks from Japan that have never been sold in Thailand before,” Mr. Supachai stated.

           Another exciting aspect is that Icon Siam will offer an ultimate dining experience in 7 different atmospheres across various zones, ranging from fine dining restaurants, each with a terrace overlooking the river, to popular Thai dishes that are hard to find, including rooftop bars where guests can enjoy the beauty of the Chao Phraya River like never before. There will also be famous restaurants from abroad, such as Harbour from Taiwan and the renowned seafood restaurant from Singapore, Jumbo Seafood, which is opening its first branch in Thailand.

           Fitness First, the most popular health club in Thailand with over 29 branches, will open the largest luxury club in Thailand, complete with an outdoor swimming pool, which will be a flagship offering special services different from other branches.

Mr. Supachai updated that a budget of over 1 billion baht has been allocated for the opening event of Icon Siam, inviting journalists from around the world to visit.

           “Icon Siam will be a mega urban project that showcases pride in being Thai and serves as a platform to promote and push Thai brands, Thai products, Thai artists, Thai craftsmanship, and Thai culture to be recognized globally. With a full commitment to investment, we ensure that Icon Siam will be admired and capture the attention of the world. Icon Siam has collaborated with surrounding communities and all businesses along the Chao Phraya River to help make this river the next Global Destination, attracting hundreds of thousands of tourists from across Thailand and around the world, while creating a new standard beyond expectations through the power of the Thai heart,” Mr. Supachai stated.

           Regarding the luxurious residential buildings within the Icon Siam project, Mr. Visith Malaisirirat, CEO of Magnolia Quality Development Corporation Limited, the project developer, stated, “The luxury project 'Magnolias Waterfront Residences', which stands 70 stories tall, consists of 379 luxury residential units, is now over 90% complete. Meanwhile, the project 'The Residences at Mandarin Oriental Bangkok', the epitome of ultra-luxury, standing 52 stories with 146 units, is now over 80% complete. The project is located in one of the most famous riverside locations in Thailand and is the first residence of the 'Mandarin Oriental' brand in Southeast Asia, making it one of the leading real estate projects in Asia. Residents will enjoy priceless riverside views that cannot be found anywhere else in the world, managed by the quality management team of the Mandarin Oriental hotel group, a legendary luxury hotel brand.”

           “Both projects are designed and constructed with a focus on quality in every detail. The units are beautifully designed and utilize the most advanced living technology, meeting standards comparable to leading projects in major cities around the world, and have already received numerous awards both regionally and nationally. They are considered premium riverside condominium projects in Bangkok in the ultimate riverside location of Icon Siam, and we are preparing to open new luxurious showrooms soon,” Mr. Visith emphasized.

Thank you for the information from www.iconsiam.com