‘AP Thailand’ Launches ‘AP HAPPINESS’ Campaign to Deliver Every Square Inch of Happiness to AP Residents

‘AP HAPPINESS: The best space is the one where we share happiness with someone else’ ignites the connection of interactions among those around us, fulfilling ‘quality of life’.

Reinforcing its leadership in innovative living spaces across all dimensions

          Bangkok (July 23, 2018) – AP (Thailand) Public Company Limited, a leader in innovative residential design focused on creating quality living for the future, has launched the ‘AP HAPPINESS’ campaign, emphasizing that the best space is one where we share happiness with others. This initiative aims to encourage urban dwellers to prioritize building relationships within their families and communities (Human Interaction). The campaign reinforces the company's core mission to deliver a good quality of life through the design of spaces that connect all aspects of life. In the second half of this year, AP plans to deliver happiness in every square inch by launching 35 new projects worth 54.38 billion baht.

          Mr. Witak Chanthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited, stated, “For over 27 years, AP Thailand has remained committed to creating quality living spaces alongside continuous innovation in design. Our main goal is to deliver a good quality of life in residential areas. We are excited to launch the ‘AP HAPPINESS’ campaign, reinforcing AP's position as a leader in urban residential development, where we prioritize human relationships (Human Interaction) and design that facilitates interaction among residents. We believe that these two elements combined will lead to true happiness. AP aims to develop every project into a place where quality of life grows alongside the happiness and smiles of family members and neighbors. In the second half of this year, AP is set to deliver happiness in every square inch by launching 35 new projects worth 54.38 billion baht, including 15 single-family home projects valued at 21.6 billion baht, 17 townhome projects worth 15.38 billion baht, and 3 condominium projects valued at 20.4 billion baht, along with the transfer of ownership for 2 new condominiums: LIFE Asoke and RHYTHM Ekkamai.”

          Additionally, one of the future trends in residential development is Multi-Generation Living, which emphasizes the trend of cohabitation among various age groups, from the Baby Boomer generation to the new Generation Alpha (children born since 2010). Therefore, the roles of different spaces within homes and the technologies used must address more than just living needs; they must be designed and arranged based on an understanding of the behaviors of each age group, promoting quality of life and facilitating interactions among all, allowing everyone to create their own stories of happiness and share joy with those around them amidst a society increasingly focused on screens, which diminishes human connections. This is the intention behind the communication of the AP HAPPINESS campaign.

          “We aim to connect perspectives and design approaches for spaces for all generations in society, creating spaces of happiness that foster interactions among those around us, leading to a quality community. This reinforces one of our visions to focus on integrating design concepts to enhance quality of life and contribute to building a quality society,” Mr. Witak concluded.