Launch of 'The Reserve Sathorn': A New Super Luxury Condo Project by Pruksa in the Heart of Sathorn, Bangkok's Real CBD, Reinforcing Success in the Premium Market
Pruksa , the leading real estate company, reinforces its success in the premium market with the launch of “The Reserve Sathorn”, the company's first super luxury condo project located on Soi Suan Plu, a prime location in Sathorn. This masterpiece showcases a design concept of Modern European Thai Colonial style, reflecting a new living atmosphere, highlighted by uniquely designed special rooms in a limited colonial style, the “Crystal Balcony”, featuring a 180-degree curved glass corner room. The project emphasizes the selection of materials from All-European-Luxury-Brands known for their uniqueness and international quality, with prices starting from 13 to 42 million baht.

Mr. Prasert Butdulyasathit, CEO of Pruksa Real Estate-Premium Business Group, Pruksa Real Estate Public Company Limited stated, “Currently, land in the Sathorn area is becoming increasingly scarce. Therefore, the supply of condos in this area is limited. However, the demand for living in this location continues to be strong, as Sathorn is located in the only true business district of Bangkok (Real CBD), surrounded by job opportunities, leading educational institutions, hospitals, and shopping malls. Moreover, the living atmosphere in Sathorn blends traditional and modern elements perfectly. These factors will lead to an increase in land value in Sathorn every year, making it highly attractive for those looking for condos for living, investment, or as assets for future generations. The company plans to launch “The Reserve Sathorn”, the first super luxury project by Pruksa, located on Sathorn Soi 3 (Suan Plu), which is considered a new prime location in Sathorn, promoting the concept of “Living at Your Own Pace in Sathorn’s New Luxury Residence”, aiming to create a new residential project in the Sathorn area.

Ms. Ornuch Itthikosin, Managing Director of Pruksa Real Estate Public Company Limited’s Premium High-Rise Business Group stated, “The Reserve Sathorn is Pruksa’s first super luxury condo and a masterpiece of the company this year, which will offer a new lifestyle experience in Sathorn that reflects the atmosphere of traditional Thai aristocratic residences while preserving the architectural beauty of two overlapping eras, both classic and modern. The design understands urban living by merging two contrasting lifestyles, “a fast-paced life” and “a slower life”, into one under this project. With a design concept of Modern European Thai Colonial, it prioritizes the privacy of residents with only 134 units, with 4 to 8 rooms per floor, and a single-loaded corridor layout to enhance privacy in daily living.
The project features a special room design called “Limited Crystal Unit”, a corner room that incorporates a 180-degree curved glass design from the colonial era, developed into a “Crystal Balcony”, providing stylish wide views while being meticulously crafted with materials from All-European-Luxury-Brands known for their unique designs and internationally recognized quality. Additionally, the project offers amenities that promote relaxation, privacy, and a non-rushed lifestyle, such as:
- Center Court Lobby – a welcoming area designed to embrace a water court in the center of the project, allowing the sound and movement of water to enhance relaxation for all senses.
- Private Spa & Salon – a personal spa and salon service room where residents can schedule personal stylists to come to their home.
- Exclusive Fitness & Yoga Studio by Techno Gym.
- Crystal Lounge – a glass-walled lounge with city views on the upper floors of the project.
- Thermal Sky Pool – a temperature-controlled swimming pool on the top floor of the project, with a separate private Jacuzzi area.
- Concierge by The Reserve
“The Reserve Sathorn project is a 30-story high-rise condo located on Soi Suan Plu, which is a lifestyle area suitable for private living amidst a variety of top-notch amenities surrounding the project, including restaurants, supermarkets, shopping malls of both Thai and international brands, as well as numerous leading hospitals and educational institutions. Furthermore, it offers quick access to all destinations through various transportation options, such as BTS stations at Chong Nonsi or Sala Daeng, and MRT station at Lumphini Park. For those driving, there are shortcuts to Yen Akat, Rama IV, and Nang Linchi to access the Si Rat Expressway directly without traffic congestion. The project offers five types of units to choose from, ranging from 1 Bedroom to 2 Bedroom Duplex, with areas from 49 to 126 square meters, priced from 13 to 42 million baht (averaging 280,000 baht per square meter), with an Open House scheduled for August 4-5, where customers who book during the event will receive special privileges of up to 700,000 baht. For more information, call 1739.
Thank you for the information from thereserve.pruksa.com