• Investing over 12 billion baht to reinforce its market leadership in condominiums near the BTS, distinguished by designs that cater to the luxurious lifestyle of the new urban demand group, Young Achievers.
  • Enhancing investment opportunities in real estate, offering value for both residential purchases and long-term rentals.

          Bangkok (July 16, 2018) – AP (Thailand) is a leader in real estate development that meets every urban lifestyle need, moving forward to target the new urban demand group, ‘Young Achievers’, who are looking for new condominiums in prime locations in Bangkok's business district. “We are launching 2 new luxury condominiums under the LIFE brand – ‘Life Ladprao Valley’ and ‘Life Asoke Hype’, designed to support the success of the new generation,” providing valuable investment opportunities for both residential living and long-term rentals, with rental yields of approximately 5 - 6%. The projects will feature comprehensive amenities in common areas that cater to digital lifestyles, enhancing the quality of real estate in the high-potential locations of Ladprao and Asoke - Rama 9.

          Kicking off the second half of the year with Life Ladprao Valley, which will have its first sales round through the AP i-Booking system on Thursday, July 26, from 7:00 PM to 9:00 PM, with an official pre-sale scheduled simultaneously in Thailand and abroad on August 4-5, 2018, starting at 3.49 million baht.

Mr. Witak Chanthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited, stated, “The company operates under a primary goal to be a leader in real estate development that meets every urban lifestyle need, with a key mission to deliver quality living through diverse property developments, including condominiums, townhomes, and single-detached houses. In 2017, we achieved significant success in launching condominiums near BTS stations, such as Life Ladprao, Life Witthayu, Life Asoke-Rama 9, and most recently in Q1/2018, Life Sukhumvit 62, all of which received excellent responses from both Thai and foreign customers, achieving approximately 90% sales closure.”

“This success comes from selecting excellent locations in the city center that facilitate travel, combined with careful design to maximize the use of space, managing sales packages that align with customer demand, and ensuring confidence in construction quality, maintenance, and after-sales service from AP,” Mr. Witak added.

“To cater to the continuously growing market for condominiums among the new urban demand group, Young Achievers, AP is ready to launch 2 condominiums in a joint venture with Mitsubishi Jisho Residence (a subsidiary of Mitsubishi Estate Group - MECG), with a total investment of approximately 12 billion baht in the new business hub of Bangkok, surrounded by current and future transportation networks. These include 1) Life Ladprao Valley, with a project value of approximately 6.4 billion baht, distinguished by its potential location surrounded by transportation networks that will connect to the future BTS station at Ladprao Intersection, expected to open in 2020, and the Phaholyothin MRT station, offering value for both residential living and long-term rentals with rental yields of approximately 5 - 6%. The first sales round will be through the AP i-Booking system on Thursday, July 26, from 7:00 PM to 9:00 PM, with an official pre-sale scheduled for August 4-5, 2018, starting at 3.49 million baht. The second project is planned for launch in October, which is 2) Life Asoke Hype, a condominium in the new business hub of Bangkok, standing 40 stories tall with 1,253 units, just 300 meters from the Rama 9 MRT station, with a project value of approximately 5.7 billion baht,” Mr. Witak further explained.

Currently, the market for condominiums near BTS is seeing continuous demand for mid to high-end condominiums, particularly in central business areas like Ladprao and Asoke - Rama 9, which are recognized as a new CBD in Bangkok due to their potential locations and the readiness of current infrastructure, along with future transportation projects that will enhance connectivity to the existing CBD areas such as Silom, Sathorn, and Sukhumvit. Additionally, the area is surrounded by various amenities, making it highly desirable for buyers seeking convenience and for investors looking to rent or resell. Projects entering this market segment must differentiate themselves both within the residential units and common areas to win over urban dwellers seeking condominiums in this area, which is expected to appreciate in value over time.

For the overall market of mid to upper segment condominiums in the two new business hub locations connecting Phaholyothin-Ari-Ladprao and Asoke-Rama 9-Ratchadapisek, there has been a continuous increase in demand for new condominiums near BTS over the past 5 years. Data from new project launches in the Phaholyothin-Ari-Ladprao area shows a total of 19 new condominium projects with an average pre-sale price of 158,000 baht per square meter, achieving over 85% sales. In the Asoke-Rama 9-Ratchadapisek area, there are 14 new condominium projects with an average pre-sale price of approximately 169,000 baht per square meter, achieving over 90% sales, indicating a strong market response. Furthermore, the rental yield for ready-to-move-in condominiums in both mentioned areas has shown consistent growth, around 5 - 6%, making the condominium prices in these locations still reasonable for both residential living and investment.

“For AP (Thailand), we are committed to addressing development towards ‘quality living’ covering all dimensions, including quality, service, convenience, safety, and long-term value, whether for personal residence or investment in real estate. Life Ladprao Valley in the heart of Ladprao Intersection and Life Asoke Hype in the Asoke-Rama 9 area are thus the best luxury condominium projects in the heart of the future business landmark. They represent one of the largest transportation and amenity hubs in Bangkok, enhancing living standards with modern facilities that promote quality living and success for residents, along with designs inspired directly by lifestyle needs to genuinely meet the demands of the new generation, Young Achievers,” Mr. Witak concluded.

          Life Ladprao Valley, the latest luxury condominium from AP, is designed under the concept “Live Your Adventurous Spirit,” inspired by the lifestyle of the Young Achiever urban group, aiming to provide an unparalleled experience in every dimension of luxury condominiums in the city, perfectly supporting the path to success. The project consists of a 44-story residential building with a total of 1,140 units, including 1) Studio units sized 28.80 square meters, 2) 1-bedroom units sized 35 - 37 square meters, and 3) 2-bedroom units sized 48.60 - 66.50 square meters, along with Triple Facilities on the 6th, 44th floors, and Mezzanine. The project is located on a 5.2-rai plot in the heart of Ladprao, the largest new business and transportation hub in Bangkok, surrounded by shopping malls, schools, office buildings, and convenient access to both private vehicles and public transport, situated at a key connection point at Ladprao Intersection, just a step away from the BTS station and only 5 minutes to the Phaholyothin MRT station, as well as close to Mo Chit BTS station and expressway access points, catering to both travel convenience and vibrant living.

Life Ladprao Valley features over 2 rai of common areas designed to blend with nature, offering Triple Facilities that include 1) The Avalon, a tiered garden area with a swimming pool on the 6th floor that provides maximum privacy even in common areas, 2) Aqua Valley on the Rooftop of the 44th floor, enhancing the exercise experience with a swimming pool and fitness equipment under the concept of hydrotherapy, and 3) Grand Valley Bay on the Mezzanine floor, featuring Crystal Alley, a glass-bottom swimming pool on the top floor, along with an Elevated Lap Pool measuring 35 meters and a Module Lounge that allows residents to enjoy panoramic views of Chatuchak Park.

For the performance of AP (Thailand) Public Company Limited in the first half of the year (January - June 2018), the company achieved significant success, generating total sales of 17.3 billion baht across both condominium and horizontal projects, with condominium sales at 7.37 billion baht and horizontal product sales at 9.93 billion baht, resulting in approximately 52% of the sales target for 2018 (sales target of 33.5 billion baht). We are confident that the launch of Life Ladprao Valley and Life Asoke Hype will create a Talk of The Town and drive significant sales of luxury condominiums to close out 2018 successfully.

As of June 30, 2018, the company has a backlog worth up to 52 billion baht, with horizontal projects valued at around 9 billion baht, expected to be recognized within this year, and condominiums valued at 43 billion baht (including joint venture projects), with approximately 10.3 billion baht expected to be recognized this year, while the remainder will be recognized until 2025. The company has approximately 10.8 billion baht worth of condominiums remaining for sale.

Thank you for the information from www.apthai.com