Sena Hankyu has announced its foray into a joint venture project in Ekkamai, unveiling the luxury condominium "PITI EKKAMAI" with a total investment of 5 billion baht. The project draws inspiration from the Japanese philosophy of "IKIGAI," igniting a life of happiness and value. This move reinforces the potential of its partnership, aiming for long-term business strategies, with plans for joint ventures worth up to 23 billion baht slated for this year.     <\/span><\/p>

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        Mr. Yusuke Kusu, Vice President of Hankyu Hanshin Properties Corporation, revealed that over the past two years, Hankyu has collaborated with Sena on two projects: Niche Mono Sukhumvit – Bearing and Niche Pride Tao Poon – Interchange, with a combined value exceeding 7 billion baht. Both projects have seen satisfactory sales. The latest development is the third project together, a new luxury brand with the highest value this year. They have great confidence in Sena's professionalism and believe this project will succeed just like the previous ones. Hankyu Hanshin Properties Corporation is also looking at long-term development plans for future collaborations.   <\/span><\/p>

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    Associate Professor Dr. Kessara Thanyalakphak, Deputy CEO of Sena Development Public Company Limited, stated that the overall Thai real estate market in the second half of 2018 is expected to improve, with growth projected at 3-5%, primarily driven by domestic economic recovery. Meanwhile, demand in the upper segment shows positive signs and is increasing, resulting in a higher demand for condominiums along the electric train lines or Mass Transit systems each year. Therefore, Sena Hankyu is ready to continue developing condominiums together in prime locations in the city center, incorporating the philosophy of "IKIGAI" to create unique identities in both functionality and aesthetics for customers, addressing the needs of urban dwellers today and catering to the demands of upper-tier clients seeking residences in prime urban areas. This presents a great opportunity and positive signal for the development of luxury condominiums, marking Sena's first project of this kind this year. <\/span><\/p>

    "This marks a new step for Sena as we enter the luxury condominium market for the first time, presenting another challenge for the company. We are well-prepared in many aspects, including a quality team, products that meet customer living needs, and strong, capable partners like Hankyu Hanshin Properties Corporation, a leading business partner from Japan. We plan to develop at least 7 joint projects this year, with a total value of up to 23 billion baht," she added.<\/span><\/p>

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    The new luxury condominium brand "PITI EKKAMAI" is the third joint venture project under the partnership named Sena Hankyu Co., Ltd., with a total project value of 5 billion baht. It is a condominium project on a land area of 4-2-75 rai, located in the heart of Ekkamai (near Soi Ekkamai 26). The project features a 37-story building with a total of 897 units and 3 retail units, with prices starting at 4.45 million baht, averaging 170,000 baht per square meter. <\/span><\/p>

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    The key highlight of the project development incorporates the Japanese philosophy of "IKIGAI" into every detail of the concept and product, as well as the common areas, to create a unique residential project equipped with diverse functionalities that seamlessly fit the lifestyle of Thai residents. Under the new concept "Good LIVING is the New Luxury," residents can enjoy a quality life in a prime location, making every moment of every day a joyful and meaningful experience in a common area of over 1,900 square meters, the largest in Ekkamai. <\/span><\/p>

    Experience the new and first-ever "SENA Online Booking" by registering for priority booking from today until August 2, with actual bookings taking place on August 2 from noon to 10 PM at https://onlinebooking.sena.co.th. For more information, call 1775.<\/span><\/p>