The Home Building Business Association is enhancing its communication strategies with a focus on Content Marketing, emphasizing diverse content across multiple platforms. The aim is to use this as a crucial tool to help scale up the organization and increase its size. This is a key strategy for the association this year, utilizing content alongside technology and expanding communication channels through social media. They have launched their first campaign, “Business Opportunity”, featuring a video that shares real experiences from association members. Leading the storytelling is none other than “Siriporn Singharun”, the association's president. The campaign is being shared on YouTube, Facebook, and the association's website, marking a significant step forward as the association opens its doors to the new generation.

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