Thailand's First: Central Pattana Reinforces Its Position as the Number One in Shopping Mall Development
Thailand's First: Central Pattana Reinforces Its Position as the Number One in Shopping Mall Development <\/strong>Expanding into a new platform, launching <\/strong>‘Central Village<\/u>’ the most perfect luxury outlet in Thailand, promoting tourism and positioning Thailand as a shopping destination in Southeast Asia.<\/strong><\/span> <\/strong><\/p>
Bangkok<\/span> <\/strong>– <\/strong>Central Pattana Public Company Limited (CPN), the leader in shopping mall development in Thailand, is launching a new platform and brand, announcing the opening of ‘Central Village<\/strong><\/span>’ (Central Village – Bangkok Outlet Experience) the first luxury outlet of world-class standards in Thailand.<\/u> Located near Suvarnabhumi Airport, it aims to position Thailand as a shopping destination in Southeast Asia with over 235 stores, including leading global and Thai brands, offering discounts of 35-70% every day throughout the year. The design features a Thai modern style combined with the lushness of nature, targeting a new segment of Young Affluents who are brand-name shoppers in Asia, hoping to attract both Thai brand-name shoppers and tourists from around the world. The outlet will include restaurants, hotels, and tourist service points, catering to all target groups, and will engage a global outlet consulting firm to set new standards for the industry, with an expected opening in Q3 of 2019.<\/p>
Walaya Jirathiwat, Executive Vice President of Business Development and Projects at Central Pattana Public Company Limited,<\/span><\/strong> stated, “The launch of ‘Central Village’ as this new platform represents a significant step in creating a true luxury outlet shopping experience that has never existed in Thailand before, marking the first New Shopping Platform.<\/u> The presence of a luxury outlet will enhance the shopping experience in Thailand, covering all dimensions, both comprehensive shopping malls and luxury outlets, aligning with the government’s policy to establish Thailand as a perfect destination for tourism and shopping in Southeast Asia. This project has an investment budget of over 5 billion baht, with a project area (GLA) of 40,000 square meters on 100 rai of land near Suvarnabhumi Airport. Central Village is one of the <\/u>key strategic moves that will be a new brand in CPN's portfolio, reinforcing its position as a Global Player in Asia.<\/u> It is expected to open in Q3 of 2019.”<\/p>
Pakorn Prathanaphat, Executive Vice President of Operations, said,<\/span><\/strong> “I am confident that Central<\/strong><\/span> Village will create a true luxury outlet shopping experience in Thailand with four distinct advantages:<\/strong><\/span> First, the diversity of luxury brands,<\/u> both Thai and international, with over 235 brands, offering a wide range of products including fashion, electronics, kitchenware, toys, and home decor, complemented by luxury brands and various products from the Central Group to meet the needs of people of all ages and nationalities. Second, the pricing,<\/u> which is a crucial factor in luxury outlet shopping, with discounts of 35-70% available every day, cheaper than seasonal sales or shopping abroad. Third, the customer-centric services,<\/u> offering a comprehensive range of services comparable to shopping malls, including facilities such as restaurants, tourist service points, playgrounds, hotels, and supermarkets. Fourth, the location,<\/u> which is close to Suvarnabhumi Airport, the number one airport in Southeast Asia with the highest passenger traffic, accommodating over 55 million passengers in 2017 and ranking among the top 10 airports in Asia. In 2020, the airport expansion is expected to increase capacity to 60 million passengers per year.”<\/p>
<\/strong><\/span>Mr. Pakorn added, “We are creating a New Shopping Platform that will cater to the growing trend of brand-name lovers in Asia, driven by the increasing purchasing power of the Young Affluent<\/strong> <\/span> segment, which is gaining attention from global brands. This consumer group is relatively young, achieving success quickly, and is characterized as smart shoppers who prefer quality products that offer value for money (Quality Seeker)<\/strong><\/span>, while also wanting to reward themselves (Self-rewarding)<\/strong><\/span> and showcase their status in society (Status Hunter)<\/strong>.<\/span> Additionally, we aim to feature Thai brands to promote the Thai economy and fashion industry internationally, allowing consumers from around the world to try various brands, fostering a transition from 'Like to Love' to build brand loyalty in the future. ”<\/strong><\/p>
<\/strong><\/span>Ms. Walaya concluded, “In Thailand, we see the potential of the market for consumers with purchasing power who enjoy traveling abroad and shopping for famous global brands, alongside the growing trend of brand-name lovers in Asia. Coupled with CPN's expertise in developing shopping malls, especially successful outdoor malls like Central Festival Eastville, which features green spaces and comfortable walking areas, we will create the first world-class luxury outlet shopping experience in Thailand. The design will incorporate Thai modern architecture harmoniously with the lushness of nature and outdoor spaces, ensuring that a visit is not just about shopping but also enjoying a relaxing atmosphere and beautiful selfie spots. Moreover, we have engaged a global outlet consulting firm to assist in developing this project, which has extensive experience in developing world-class outlets in countries such as Japan and Taiwan.”<\/p>
<\/strong><\/span>“For our primary target group, we will divide it into local residents across Thailand, comprising <\/u>65%<\/u> and tourists <\/u>35%<\/u>. In 2017, there were as many as 35 million foreign tourists visiting Thailand, with Chinese tourists being the primary group who enjoy traveling and spending significantly during their trips, along with tourists from the AEC region who frequently visit Thailand. The location near Suvarnabhumi Airport allows for convenient access, making it A Must Visit Shopping Destination to complete your trip, a check-in point that tourists must stop by to shop before heading into the city or returning to the airport. We aim to attract over 6 million shoppers, both Thai and foreign, annually to promote tourism and the Thai economy, establishing it as one of the World Class Shopping Destinations in the region.<\/u>” Mr. Pakorn stated.<\/p>
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<\/strong><\/span>Ms. Walaya concluded, “We aim to create a unique experience that both Thai people and tourists must visit. It is strategically located just 10 minutes from Suvarnabhumi Airport, and residents of Bangkok can reach it in about 45 minutes via expressways and several main roads. Tourists will find it even more convenient, able to stop by for shopping before heading into the city or returning to the airport. Additionally, it serves as a gateway to the eastern region, with over 200,000 vehicles passing daily on Bangna-Trad Road, totaling over 75 million vehicles per year. It is also accessible from Pattaya within 75-90 minutes, along with government infrastructure investment plans for the airport expansion and electric train projects. Furthermore, we will create an experience that cannot be found in luxury outlets elsewhere in the world, with a Thai atmosphere and service that is beloved by tourists worldwide.”<\/p>
The Central Village project, the First International Luxury Outlet in Thailand, will open a new phenomenon in luxury outlet shopping of world-class standards for the first time in Thailand, aiming to become a new shopping paradise for both Thai people and tourists worldwide, and truly establishing Thailand as a shopping and tourism destination in Southeast Asia. It will feature over 235 stores, along with various restaurants, hotels, and playgrounds in a lush natural atmosphere combined with outdoor spaces, designed in a contemporary Thai style, creating a luxury brand shopping experience at unexpectedly discounted prices every day.<\/p>
Thank you for the information from www.cpn.co.th<\/a><\/p>
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