Cement <\/strong>"Singh Mortar" has undergone a significant rebranding for the first time in 20 years, introducing innovative products to meet customer needs more effectively and expanding distribution channels to make the brand more accessible. The grand launch took place at Architect'61.<\/strong><\/span><\/p>

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          Mr. Natthee Mekrungrojan, Managing Director, <\/strong><\/span> revealed that White Cloud Co., Ltd. is an expert in the mortar cement industry, with over 20 years of success behind renowned mortar brands. In 2018, the company will intensively push into the market, having started its rebranding efforts to enhance brand awareness among a broader customer base. Additionally, the company plans to increase and expand existing distribution channels to meet the diverse needs of customers in Bangkok, its suburbs, as well as in provincial markets and international markets.

          "Singh Mortar has experience and expertise in cement production to cater to various customer groups, such as real estate and infrastructure projects. With a modern factory that meets ISO standards and continuous research and development, we aim to introduce new products to the market with skilled personnel who are attentive to every production process and step."<\/p>

          The company's cement factory utilizes high-quality machinery and modern technology according to international standards, with 8 production lines capable of producing up to 2,000 tons per day. This ensures consistent quality products without issues of cracking or peeling, guaranteeing that Singh Mortar's stronger fresh cement will surely win the hearts of users.

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          Recommended products include:<\/p>

  • Singh Mortar <\/strong>SPO3P<\/strong> - A premium lightweight brick plaster with flexible nano technology that enhances adhesion, prevents heat, and resolves wall cracking issues.
  • Singh Mortar <\/strong>SPO3F<\/strong> - A fine lightweight brick plaster that is soft, smooth, and easy to work with, providing a finely detailed surface finish.
  • Singh Mortar <\/strong>SMO2<\/strong> - A lightweight brick adhesive that offers high adhesion, allowing for thin application and maximizing space efficiency.
  • And the innovative product unique to Singh Mortar is Singh Mortar <\/strong>SF01 - A gray fiber coat plaster used for surface finishing and sealing joints of fiber cement boards, applicable on various surfaces including regular plaster walls, fiber cement, foam, and steel.
  • Singh Mortar <\/strong>SC01<\/strong> - A gray lightweight coat plaster used for finishing surfaces and sealing joints of lightweight panel walls, applicable on various surfaces.
  • Singh Mortar <\/strong>SG01<\/strong> - A super glue adhesive for installing large tiles and tiling over old tiles.

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          Furthermore, the company has partnered with leading industry allies to create new innovations that meet customer demands as much as possible, while also providing excellent services in various areas, including:

          -Fast One<\/span> - Quick order service with comprehensive delivery within 1 day.

          -Mortar Doctor<\/span> - Comprehensive consultation on mortar, including on-site training for workers, support for real-world testing, and attentive oversight of customer projects.

          -QC Pass<\/span> - A quality assurance symbol from Singh Mortar, featuring a QC Checking system developed by the company.

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          Mr. Worawit Mekrungrojan, Executive Chairman,<\/strong><\/span> stated that the company has allocated a budget of over 100 million baht for marketing, upgrading the production plant and machinery to modern standards, in line with the government's Thailand 4.0 policy which focuses on improving factory efficiency and production, reducing long-term production costs, and preventing future labor shortages. Based on this year's goals, we anticipate a larger market share and growth of over 40%.

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          "Regarding marketing and public relations activities to enhance brand recognition, during this rebranding opportunity, the company chose to launch at Architect'61, as it is a major event related to the construction and real estate industry. It is an excellent opportunity to introduce the Singh Mortar brand to a wider audience. Singh Mortar has prepared special promotions for customers who decide to place orders with us during the event, along with demonstrations, workshops, and consultations from our Mortar Doctors throughout the event from May 1-6 at booth D206, Challenger Hall, Impact Muang Thong Thani."<\/p>

          As for the cement market direction in Thailand for 2018, it is benefiting from the gradually recovering domestic economy, with the real estate sector gaining from large-scale government investment projects, such as infrastructure construction, which will help stimulate private sector investment. It is acknowledged that the market contraction in previous years has led to high competition this year, with positive signals from the government prompting fierce competition among market players for market share.

Thank you for the information from   www.singhamortar.com<\/a><\/p>