SENA has made a strong debut with its largest marketing campaign of the year under the concept of 'Mind and Heart', showcasing a brand new advertisement series titled 'MADE FROM HER'. This campaign pays attention to every detail of life from a feminine perspective, introducing six new project collections that perfectly meet women's needs for living in condominiums.

            Associate Professor Dr. Kesara Thanyalakphak, Deputy CEO of Sena Development Public Company Limited (SENA), stated that Sena Development, as a real estate operator with over 30 years of experience, has created both horizontal and vertical projects, as well as businesses that generate regular income. Additionally, the company is a leader in renewable energy, adhering to its main policy to ensure that 'every home' uses clean energy, leading to the creation of 'Sena Solar Homes' which utilizes the first EV Charger & Solar Scale-Up innovation in Thailand. We are committed to continuously leveraging technology to enhance our real estate business in new dimensions, ensuring maximum satisfaction and value for our customers in home ownership.

            At the same time, Sena is striving to encourage our employees to work with a focus on caring for every life with heart in every step. This reflects our organizational philosophy that 'Customer trust is our pride.' The executives and staff at Sena have consistently provided genuine customer service through thoughtful work and heartfelt service, passed down from generation to generation, and we will continue to operate with a customer-centric approach. We have conveyed and expanded our creativity through various advertising films in the past.

            Nevertheless, this year's operational plan for SENA continues to focus on developing products that meet customer needs to the highest degree, incorporating new technologies and innovations to improve our products and services. Importantly, this year, we are working under the theme 'MADE FROM HER', which consists of 2S and 2C:

          1. S = HER self (Self-confidence is the starting point of everything)

           2. S = HER Security (Not just safety, but also trust)

          3. C = HER Comfort (With 24 hours in a day, if we spend almost all our time working and commuting, it is our duty to make every second of relaxation exceptional)

          4. C = HER Circle (Living is more than just existence; it's about sharing happiness)

            Additionally, the company is preparing to promote the marketing campaign under the concept of 'Mind and Heart' through the new advertisement film 'MADE FROM HER' created by Monday People Co., Ltd. This advertisement is inspired by the thought processes of women, expressing their desires, feelings, and concerns regarding home buying, culminating in the development concept that addresses every detail of women's needs, including peace of mind, confidence, security, and sharing happiness. We believe that if we can fully meet women's needs, men will be comfortable as well.

            Get ready to experience the new advertisement film 'MADE FROM HER', which pays attention to every detail of life from a feminine perspective, from Sena Development Public Company Limited (SENA), available online starting today, February 26, 2018. It will also be aired on Free TV / Digital TV from February 27 onwards.

Thank you for the information from www.sena.co.th