SENA has made a strong entry by launching its biggest marketing campaign of the year under the concept of 'Mind and Heart', featuring a brand new advertisement series titled 'MADE FROM HER'. This campaign focuses on every detail of life from a woman's perspective, introducing six new project collections that perfectly meet women's needs for living in condominiums.

            Assoc. Prof. Dr. Kesara Thanyalakphak, Deputy CEO of Sena Development Public Company Limited (SENA), stated that the company has been a key player in the real estate industry for over 30 years, creating both horizontal and vertical projects, as well as generating recurring income. SENA is also a leader in renewable energy, adhering to a core policy that ensures 'every home' uses clean energy, leading to the creation of 'Sena Solar Homes', which utilize the first EV Charger & Solar Scale-Up innovation in Thailand. We are committed to continuously integrating technology into real estate in new dimensions to ensure customer satisfaction and maximum value in home ownership.

            At the same time, SENA encourages its employees to work with a focus on caring for every life with heart at every step. This reflects the company's philosophy that 'Customer trust is our pride.' SENA's executives and employees have consistently delivered genuine customer service through thoughtful work and heartfelt service, passed down from generation to generation, and will continue to operate with a customer-centric approach. This commitment has been conveyed through various advertising films in the past.

            Nevertheless, this year's operational plan remains focused on developing products that meet customer needs to the highest degree, incorporating new technologies and innovations to enhance our products and services. Importantly, this year, SENA is working under the theme 'MADE FROM HER', which consists of 2S and 2C:

           1. S = HER self (Self-confidence is the starting point of everything)

        2. S = HER Security (Not just safe, but trustworthy)

          3. C = HER Comfort (With 24 hours in a day, if we spend almost all our time working and commuting, it is our duty to make every second of relaxation exceptional)

          4. C = HER Circle (Living is more than just existing; it's about sharing happiness)

          Additionally, the company is preparing to promote its marketing campaign under the concept 'Mind and Heart' through the new advertisement series 'MADE FROM HER' , created by Monday People Co., Ltd. This advertisement reflects the thoughts of women, expressing their needs, feelings, and concerns regarding home buying, culminating in the development of products that address every detail of women's needs, including comfort, confidence, security, and sharing happiness. It is believed that if we can fully meet women's needs, men will be comfortable as well.

            Stay tuned for the new advertisement series 'MADE FROM HER', which pays attention to every detail of life from a women's perspective, from Sena Development Public Company Limited (SENA), available online starting today, March 26, 2018. It will also be aired on Free TV/Digital TV from March 27 onwards.

Thank you for the information from  www.sena.co.th