"Bless Asset Group", a long-standing expert in real estate development under the brands Bless Town and Bless Ville, has announced that this year is a golden year for the company, aiming to expand its business to meet the real demand of the new generation, startups, and modern families. They are launching a new brand, 'Meleso Park', which offers luxury homes that provide privacy in a new prime location in the heart of the Nam Daeng area, and 'Bleisure', the first low-rise condo on Charan Sanitwong Road, just 700 meters from the Blue Line MRT. The company also plans to open an additional mixed-use project in the strategic Bang Pu area, targeting a revenue growth of 100% this year.

          Mr. Tharin Boonravanichakorn, Director of Bless Asset Group Co., Ltd.  revealed that the company sees 2018 as a golden year with opportunities for continuous business expansion from the previous year. Although the overall industry growth was not spectacular last year, the company, being a smaller player in the market, has the advantage of adapting strategies more easily than larger competitors. With the right project strategy and market targeting, the company was able to close sales in 2017 at around 570-580 million baht, representing over 50% growth from 2016. This year, the company anticipates a significant leap in growth to reach 900 million baht, with the overall industry expected to grow by over 9-10%, in line with the GDP growth forecast of over 4.5-5%.

          The company plans to launch 3 new projects worth over 1.5 billion baht under the new brand Meleso Park, offering luxury homes that ensure privacy, and the Bleisure brand, an 8-storey condominium with a resort-like atmosphere. The details of the 3 new projects set to launch this year include Meleso Park in Srinakarin-Nam Daeng, valued at 310 million baht, featuring luxury homes with 4 bedrooms and a usable area of 132 square meters, comprising 58 units located near the Yellow Line MRT station, connecting to major roads such as Srinakarin, King Kaew, Bangna, and Theparak, with special prices starting at 4.59 million baht. The company plans to hold a project launch event on March 3-4, 2018.

          The second project, Bleisure on Charan Sanitwong 96/1, is the first 8-storey resort-style condominium in the heart of the Charan Sanitwong area, valued at 483 million baht, with 193 units located just 700 meters from the MRT Blue Line station at Bang O. Unit prices start at only 1.79 million baht, with official sales set to begin in February. The company is confident that customers will show great interest, as market studies indicate that the Charan Sanitwong area is a prime location attracting both large and small real estate developers, continuously investing in new projects to meet the high purchasing power of residents, as it is an area of urban expansion with supporting public transport systems.

          The third project set to launch will be a mixed-use development combining 2-storey townhomes and 2-storey duplex homes, totaling 318 units on approximately 29 rai of land in the strategic Bang Pu area. This project is currently under construction, and the company is studying the project brand that best meets the target customer group. Nevertheless, the company's strategy remains focused on selling points and targeting markets where it excels, specifically the new generation, young professionals, startups, and families beginning to establish themselves, all of whom have unique lifestyles. The company aims to maintain product quality in line with the concept of value exceeding the price paid.

          "This year, the company is expanding its business to fill the market gap for target groups by developing luxury homes Meleso Park and the 8-storey Bleisure condo to comprehensively meet the needs of the real demand market for the new generation, startups, and modern families with unique living styles. In the future, the company will continue to focus on horizontal projects, as this is where it excels and represents a lower-risk market. The company is actively seeking land for ongoing project development to ensure stable and sustainable growth each year, with plans to prepare for listing on the stock exchange in 2019," Mr. Tharin concluded.

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