Sansiri is continuously revolutionizing the Thai real estate industry, unveiling a Personalized CRM strategy that addresses customer needs on an individual level for the first time in Thailand. This reinforces its leadership in enhancing the living experience for customers for over 35 years. The company is elevating customer care by adopting a consumer-centric approach, delving deeper into individual needs. The launch of 'Siri Priority' marks a transformation into Thailand's first comprehensive real estate and investment service provider, targeting high-potential customers under the concept of 'Creating to Enrich Your Experience.' This initiative highlights exclusive services from RM (Relationship Managers), real estate experts, and prepares to expand the Personalized CRM strategy to meet the diverse needs of all customer groups through the new Sansiri Family platform, integrating eCRM to align with the digital lifestyle of the new generation seamlessly.

          Mr. Samatcha Promsirirak, Assistant Managing Director of Corporate Communications and Digital Marketing, stated: "For 35 years, Sansiri has never stopped innovating new projects and services for the Thai real estate sector, driven by a commitment to elevate the living experience of residents. With a customer-centric philosophy, we gain deep insights into every customer need. Currently, we see that the demands and lifestyles of residents are becoming increasingly diverse and personalized, which is the foundation of our Personalized CRM strategy that enhances service dimensions to meet individual needs. This reaffirms Sansiri's market leadership in real estate, launching 'Siri Priority' to address all needs related to living and investment, featuring personal property management assistance or RM (Relationship Manager) for the first time in the Thai real estate industry, pushing Sansiri towards becoming a comprehensive real estate investment service provider."

          'Siri Priority' is a specialized program for high-potential customers for living and future investment, including those purchasing flagship projects from Sansiri. Under the concept of 'Creating to Enrich Your Experience,' it combines a vision aimed at becoming a comprehensive property investment consultant. This customer group includes both homeowners and real estate investors, marking the first time in the Thai real estate industry that services specifically target investor clients. Sansiri has designed the service with consideration for lifestyle and investment characteristics. One highlight of the 'Siri Priority' service is the RM (Relationship Manager), a real estate expert ready to act as a personal assistant, advising and managing property for individual clients. The RM provides in-depth consultations, enhancing investment efficiency, and presents insightful information based on statistics or research related to real estate to aid decision-making before investing, while also updating interesting information to ensure clients do not miss out on appealing investment opportunities. Additionally, it offers services to enhance lifestyle in other areas as well.

          Mr. Samatcha added, "We have observed a trend where customers are increasingly investing in real estate. Therefore, Sansiri has designed 'Siri Priority' specifically to cater to this customer group, which often consists of businesspeople or entrepreneurs. Their business operations may be tight or involve frequent overseas business negotiations. Thus, Sansiri has allocated special services from RM for the first time in Thailand, acting as a comprehensive assistant, providing personalized services to meet every customer need through exclusive services and extensive expertise covering both living and investment aspects. Since the launch of 'Siri Priority' to customers in December 2017, we have received positive feedback regarding its ability to meet customer needs comprehensively, whether in terms of convenience, speed, or alignment with the digital lifestyle, as well as enhancing efficiency in property management and providing more targeted investment opportunities."

          In addition to 'Siri Priority,' Sansiri is expanding its diverse Personalized CRM strategies to meet the needs of each customer group through 'Sansiri Family,' a warm community that Sansiri has provided for all customers for over 35 years to enrich every aspect of life, not limited to just living. This year, Sansiri is revamping Sansiri Family to create a new living experience for over 70,000 households through two main directions:

  1. Expanding digital capabilities by launching eCRM for the first time, elevating the Personalized CRM strategy to a digital platform by integrating it with the Home Service Application, making it convenient and fast, addressing the lifestyle of the new generation where digital plays a crucial role in daily life. The eCRM will consolidate privileges and comprehensive property management systems, creating a positive impression from the first touchpoint with customers, including selecting additional privileges based on the specific needs of each resident, ensuring they receive information, services, and privileges that best match their needs. This also allows Sansiri to effectively store databases or utilize feedback from residents to develop new functions. The full eCRM platform is set to launch in March 2018.
  2. Enhancing lifestyle aspects by focusing on four key pillars:
  • Global connected/partnership – By seeking leading partners both domestically and internationally, such as Monocle, JustCo, The Standard, etc., to provide a comprehensive lifestyle experience beyond just living. Sansiri customers will enjoy special activities and privileges from these partners, such as discounts for booking co-working spaces at JustCo in Thailand and Singapore, and subscriptions for Monocle news and magazines.
  • Differentiating from others – By studying the needs and lifestyles of residents, Sansiri offers unique superior privileges to customers. It has launched a Lifestyle Living Community on a digital platform, Sansiri Urban Vibes, a lifestyle community on IG that will serve as a personal guru or butler to recommend and update unique hangout spots and lifestyle trends in the Thonglor-Ekkamai area, providing experiences and benefits specifically for Sansiri residents. Future plans include expanding to other areas, with activities and content designed to meet the needs of residents in those locations.
  • Beyond expectation – Providing unexpected experiences for Sansiri residents every month with special activities and gifts from Sansiri's partners, which are leading brands in various fields, through new channels, especially the Home Service Application, where residents can select their interests from a wide range of categories for more targeted needs.
  • Access the Inaccessible – Enhancing every dimension of residents' lives through exclusive experiences, such as organizing lifestyle events that showcase new and interesting trends from around the world as special events for all Sansiri residents nationwide, whether in Bangkok or other provinces, as Sansiri values every resident, regardless of their location.

          "Sansiri's goal is not just to be a property developer but to enrich every experience in the lives of everyone. With a deep understanding that residents have increasingly diverse and specific needs, the development of projects or services can no longer be a one-size-fits-all approach. The Personalized CRM strategy is a significant step for Sansiri that allows us to provide services that meet the specific needs of each customer group, especially investors through 'Siri Priority' and other customer groups through 'Sansiri Family.' In the future, we will continue to expand to meet customer needs relentlessly, focusing more on digital platforms to enrich lifestyles and create comprehensive living experiences for all our residents," Mr. Samatcha concluded.

Thank you for the information from https://sansiri.com/thai/