In today's world, as we enter the era of Digital Economy, coupled with the growth of a fragmented market that has led to rapid changes in consumer behavior, there is a high demand for unique products and services that cater to individual preferences.

          SC Asset Corporation Public Company Limited, a leading real estate developer, has unveiled its proactive product development strategy to respond to these changes by announcing a significant joint venture to establish a new company named SCOPE Co., Ltd. Yongyuth Chaipromprasith has been appointed as CEO. According to a disclosure to the Stock Exchange on July 19, 2017, SC holds a 90% stake in SCOPE, while Mrs. Mayuree Chaipromprasith holds the remaining 10%.

          Mr. Natthapong Kunakornwong, CEO of SC Asset Corporation Public Company Limited, stated, "The launch of this new joint venture aims to enhance our competitiveness in the high-rise residential market, where consumer preferences are evolving, showcasing distinct identities among individuals. This represents a significant strategic synergy between SC and SCOPE."

          Furthermore, SCOPE is a small, agile company comprised of a professional team led by a highly capable CEO renowned for creating exciting condo products in the Thai market. They specialize in high-end lifestyle markets across all price ranges, while SC is distinguished by its quality products and after-sales service, as well as its strong financial stability. This important synergy is expected to positively impact sustainable growth in both revenue and net profit.

          The first project to be developed by SCOPE is located on land in Soi Lang Suan, opposite Mater Dei School, near Central Chidlom, and just a few steps from Chidlom BTS Station, covering over 2 rai with an estimated value of 2.8 billion baht.

          Mr. Yongyuth Chaipromprasith is confident that this new project will feature innovative living solutions that will surely create a buzz in the market. Currently, it is in the planning stages and is expected to launch in early 2019.

Thank you for the information from    www.scasset.com