Sonder Living Recommends Investing in Furniture to Increase Rental Property Value
Investing in the rental real estate business is among the top choices for investors, as it provides a long-term investment with consistent income from monthly and daily rentals. It tends to yield an average return of 3-5% per year.
Properties that offer satisfactory returns for investors are mostly located in prime business areas, close to various train lines, shopping centers, and tourist attractions. This is because the tenant clientele consists of businesspeople and tourists with purchasing power, allowing for higher rental prices. This presents a thoughtful and careful consideration for investors.

Ms. Kamonnat Temtraitrat, Managing Director of Sonder Living (Thailand) Co., Ltd. (SONDER living), a brand gallery (Brand Gallery) that showcases high-end imported furniture and home decor from 7 renowned global designers, suggests techniques for investing in furniture to enhance rental decisions and increase the value of rental properties. She emphasizes that the key starts with considering whether the condo or house for rent is located in a prime area, a business hub, or near an airport, as well as vacation homes in tourist destinations. Properties with tenants who are business executives, expatriates, or short-term tourists with high purchasing power are ideal for investing in quality furniture to enhance value and appeal, as this tenant group prioritizes satisfaction that aligns with their tastes over rental prices.

Next, consider purchasing furniture in styles that appeal to the target tenant group to make it easier for them to decide to rent. For example, choose furniture with a sleek, classic design that provides a relaxing feel for tenants who are executives or businesspeople, or opt for trendy furniture that gives a hotel or resort-like ambiance, emphasizing styles that match the local tourist atmosphere to attract the target clientele and potentially increase rental prices beyond standard rates, as customers with purchasing power often choose properties they like over price.

Lastly, it is essential to select durable furniture made from strong, long-lasting materials that remain stylish over time. This way, you invest once but can use it for a long period. Importantly, such furniture can also be resold at a good price if no longer needed. The SONDER living Thailand Flagship Gallery focuses on stylish, high-quality furniture produced by Rochdale Spears, a parent company with over 30 years of experience in high-end furniture manufacturing, controlling every production step to ensure the best quality from renowned designers' designs.

“We find that there are customers purchasing furniture to decorate rental properties in their portfolios. Choosing furniture that suits the target group can help increase rental prices by approximately 2-3% from standard rental rates”, Ms. Kamonnat stated.
Investing in decorating rental properties with furniture, if done wisely and appropriately, is another way to increase the value of a house or condo for higher rental income. Choosing stylish furniture will make it easier to rent out, creating a distinction and appeal that surpasses ordinary furniture. Importantly, the selected furniture must resonate with the target clientele's tastes; this alone can significantly enhance the chances of successful renting.

Discover high-end furniture and home decor from 7 brands by 7 designers such as Thomas Bina, Tracey Boyd, Andrew Martin, Maison 55, Nellcote Studio, Coup&Co., and Kelly Hoppen at the SONDER living Thailand Flagship Gallery on Rama 9 Road, open Monday to Friday from 10:00 AM – 7:00 PM and Saturday from 10:00 AM – 6:00 PM.
For more information, visit: Official Website: www.sonderliving.com/th or Facebook: sonderlivingthailand.




Thank you for the information from www.sonderliving.com/th