Supalai Public Company Limited has revealed its business plan for 2018, aiming for SUSTAINABLE GROWTH 2018 with a sales target of 33 billion baht. The company will develop 35 new projects, including both horizontal and condominium projects, valued at 40 billion baht. This continues the strategy to captivate customers in the real estate market of the 4.0 era, while celebrating the success of exceeding the sales target for 2017, achieving 30.777 billion baht in sales, a growth of 27%.

          Dr. Prateep Tangmatitham, Chairman of the Executive Board of Supalai Public Company Limited, stated that the overall real estate economy in 2017 was highly competitive, especially in the latter half of the year, where the real estate market began to show positive signs. Many new projects were launched, including condominiums and horizontal projects, and collaborations with foreign investors to develop new projects and expand the market to international customers.

          The overall real estate economy in 2018 is expected to grow significantly compared to the previous year, driven by improved exports and tourism, stable interest rates, and ongoing large-scale government investments, which boost consumer confidence and encourage home-buying decisions. The high-end market will see intensified competition, particularly in innovation and technology that enhance production processes or create new solutions to meet the housing needs of the 4.0 market.

          Last year, the company maintained and developed standards and created new innovations, as well as organizational development to ensure sustainable growth. The company continues to focus on real estate development based on good governance principles, resulting in numerous prestigious awards throughout 2017, such as the Sustainable Stock Award and the Outstanding Investor Relations Company Award from the Stock Exchange of Thailand, the “Certificate of ESG100 Company” for 2017 from the Thai Institute of Directors, the Top 10 Excellent Companies of 2017 from Finance and Banking Magazine, and the THAILAND TOP COMPANY AWARDS 2017 in the real estate sector from the University of the Thai Chamber of Commerce in collaboration with Business+ Magazine, among others, including the “Thailand's Top Brand Trust Index in the Real Estate Industry 2017” from Chulalongkorn University.

          Mr. Traitecha Tangmatitham, Managing Director of Supalai Public Company Limited, discussed the achievements of 2017, highlighting the remarkable success of the Supalai Premier Charan Nakhon luxury condominium project, which received an overwhelming response from customers, selling out on the first day of booking. Additionally, various other projects in Bangkok and regional areas exceeded expectations, leading the company to achieve sales of over 30.777 billion baht, a growth of 27% compared to 24.132 billion baht in 2016, surpassing the sales target of 27 billion baht by 14%. This growth was driven by condominium sales of 15.440 billion baht and horizontal project sales of 15.337 billion baht, with a total of 20 projects launched, consisting of 15 horizontal projects and 5 condominiums, valued at 31.220 billion baht.

          For the 2018 plan towards SUSTAINABLE GROWTH 2018, the company aims for sales of 33 billion baht and revenue of 26 billion baht from the launch of 35 new projects, including 30 horizontal projects and 5 condominiums, totaling 40 billion baht. The budget for land acquisition is set at approximately 9 billion baht. This year, the company will build on last year's success and prepare to develop new initiatives across various areas to adapt to market demands and consumer behavior changes, such as the plan to launch a major mixed-use project on the former Australian Embassy land on Sathorn Road. Additionally, the company will expand projects into provincial markets, starting with Chiang Rai, while also focusing on international market expansion, including joint investments with Australian real estate companies, with 6 projects already underway and feasibility studies for investments in various ASEAN countries.

          In terms of products and offerings, the company is revamping and developing new house designs under a new brand that aligns with the lifestyles of residents in the digital age. Innovations and technologies, such as home automation and home security systems, will be integrated into the company's new projects, along with the development of housing that provides greater convenience for the elderly.

          Regarding marketing and promotional activities, the company will continue to intensively utilize online media, including Facebook, Line, YouTube, websites, and Instagram, to communicate quickly with target customers and present new promotions throughout the year, such as the latest promotion “Supalai: Strong, Surpassing All Promotions,” featuring 92 completed houses and condominiums available at special prices in both Bangkok and regional areas.

In terms of marketing, the company plans to increase investment opportunities abroad and expand the sale of condominiums in Thailand to the global market.

          Regarding customer service, the company is preparing the 1720 Supalai Contact Center to provide quick and convenient assistance for customers interested in Supalai projects nationwide, including updates on promotions, special privileges, and after-sales services for customers contacting about property transfers, community services, etc.

          In terms of social responsibility, the company remains committed to creating and developing social activities, reporting accurate and truthful figures, emphasizing responsibility towards various stakeholders, compliance with laws, ethics, and professional standards.

Thank you for the information from www.supalai.com