Sansiri is making history in the Thai and international real estate industry through the 98 Wireless project, the best flagship condominium in Thailand and Southeast Asia, which has received overwhelming responses from both Thai and international customers who recognize the project's masterpiece status. Sales have reached nearly 80%, amounting to 6.75 billion baht, just under a year after the official launch. The project has garnered interest from both Thai and foreign customers, reinforcing the distinctiveness and growth potential of the luxury market in Thailand, with prices continuously increasing. The highest sale price currently stands at over 800,000 baht per square meter. Additionally, due to the excellent feedback from the newly designed rooms that meet customer demands, Sansiri has unveiled three new specially designed styles that are sure to attract more customers.

          Mr. Uthai Uthaisangsuak, Chief Executive Officer of Sansiri Public Company Limited, stated, "Although the project has been launched for less than a year, achieving nearly 80% sales worth 6.75 billion baht is considered an unexpectedly high figure for a super-luxury project, which typically takes longer to sell. Last November, Sansiri officially launched the 98 Wireless project for sale in Singapore and Hong Kong, leading to a significant increase in inquiries for project viewings. Due to this positive response, Sansiri plans to expand sales to other countries, such as Taiwan and China, recognizing the strong demand for high-end real estate and the confidence customers have in the Sansiri brand, as well as their appreciation for the meticulous design. The project is seen as a unique masterpiece with significant growth potential in the Thai luxury market, with prices consistently rising from the initial average sale price of 580,000 baht per square meter to the current highest sale price of over 800,000 baht per square meter. This is due to various factors, particularly the special decorated rooms that feature selected high-end furniture and unique designs, which increase the room's value. Furthermore, considering cost-push factors, the 98 Wireless project stands out as a highly potential investment compared to other luxury projects in Thailand. Currently, projects that begin development today would need to set sale prices around 850,000 baht per square meter to match the standards and location of the 98 Wireless project, given the rising land prices on Witthayu Road, which increased from 1.5 million baht per square wah in 2010 to the latest trading value of 3 million baht per square wah, along with rising construction costs, labor costs, and materials. The 98 Wireless project features over 28,000 square meters of natural stone, including limestone wall coverings from Portugal and the rare Statuario white marble from Carrara, Italy, which has significantly increased in price. Overall, it is evident that our project is exceptional, and in the long term, buyers are likely to benefit from capital appreciation."

          Mr. Uthai further discussed the growth direction of the Thai luxury real estate market, stating, "In recent years, super-luxury condominiums in Bangkok have continuously increased in the market compared to other segments. Buyers in this category typically look for value in terms of land price growth potential and the overall value of the project. The specific characteristic of this customer group is that they are not price-sensitive and are willing to pay a premium for quality and world-class standards. For example, at 98 Wireless, high-floor units with popular views have been quickly booked, even at higher prices than lower floors or the same floor but on the opposite side. Additionally, the penthouse and Ralph Lauren Home decorated units sold before the official launch. The 98 Wireless project also addresses the insights of High Net Worth Individuals (HNWI) due to comprehensive supporting factors, including prime land location and rising prices every year. The project has curated the best amenities for an elevated living experience for all residents."

          Moreover, Sansiri aims to create added value for the project through internationally recognized quality standards, which is another factor that makes the 98 Wireless project stand out among other super-luxury projects by integrating concepts that go beyond just fulfilling living experiences and focusing on the value of the project in every aspect to achieve excellence in all dimensions of living. This includes enhancing superior services to meet the unique lifestyles of residents, such as the project's Bentley car service or lifestyle management services from the globally renowned Quintessentially team. Importantly, the design considers sustainability alongside luxury from the beginning of construction seven years ago. Sustainability not only enhances the quality of life for residents but also meets the demands of today's consumers, who prioritize not only luxury but also energy-efficient and environmentally friendly living innovations to ensure that the property remains a valuable asset in the long term. Today, the 98 Wireless project is the first residential project in Thailand to receive LEED (Leadership in Energy and Environmental Design) certification, an internationally recognized standard for energy-efficient building design and environmental impact reduction, acknowledged worldwide under the guidelines of the U.S. Green Building Council (USGBC).

          The 98 Wireless project is also the only super-luxury residential project in Thailand selected for nomination and awarded 'Best Luxury Residence - Global' at The International Design & Architecture Awards 2017 in the UK, organized by Design et al, a leading interior design magazine, which is a prestigious award that guarantees widely recognized design excellence at the international level.

          "Currently, 98 Wireless has begun welcoming residents who are gradually moving in, as the project offers world-class standard amenities. Residents who have transferred ownership are continuously interested in utilizing the services, especially in the gym, which features top-of-the-line equipment used for training Olympic athletes. There are also exquisitely decorated meeting rooms suitable for hosting and negotiating business with important partners, or the Wittayu Tea Room, which can accommodate exclusive parties in various formats. The convenience of booking these rooms through the specially designed Home Service application for 98 Wireless allows residents to access lifestyle management services from the globally renowned Quintessentially team, creating an exceptional experience from the very first moment customers transfer ownership," Mr. Uthai added.

On this occasion, Sansiri unveiled new special decorated rooms, marking the first time in the Thai super-luxury real estate sector that fully decorated units have been created in various styles for customers to see and experience the actual living atmosphere before making a purchase decision. Currently, there are three new special decorated styles:

1)     "French Sense" blends vintage classic charm with luxurious details in white and ivory tones, creating a warm and romantic feel, complemented by specially selected furniture from top global brands like Ralph Lauren Home and Baker that perfectly fills the space.

2)     "Le Grand Hotel" is a duplex room that combines color details inspired by seaside home decor styles, featuring deep blue, cream, and white, alongside luxurious gold accents that evoke the elegance of the French Riviera.

3)     "The Cozy Deco" offers a warm, sophisticated, and luxurious feel with a masculine-feminine vintage classic-modern decor style, incorporating wood and other decorative materials that convey luxury in a modern classic way, reflecting a refined and charming identity.

          Through presenting excellence in every dimension, the 98 Wireless project has written a new chapter in the real estate industry, not only in Thailand but also gaining international recognition. Sansiri is confident that the 98 Wireless project will be the most valuable masterpiece residence for investment, with comprehensive offerings and increasing value every year, ready to be passed down as a precious legacy for future generations.

Thank you for the information from Sansiri