Sansiri Leverages Global Technology “Amazon Web Services”

To Transform Housing Innovation for the Digital Age

Pioneering with Artificial Intelligence solutions from Amazon Web Services

Launching the first Thai voice command system in 2018, with plans to continue developing global housing innovations together in the long term.

          “Sansiri” reaffirms its leadership in Proptech in Thailand by integrating technology from the global company “Amazon Web Services,” a provider of IT platforms via the internet and a subsidiary of Amazon.com, which offers a variety of services including Artificial Intelligence (AI) platforms. Collaborating with Delitech, an expert partner in innovation and cloud technology development, Sansiri is stepping into significant housing innovation transformation, termed 'The New Era of Limitless Living,' enhancing life in the endless digital world. The first Thai voice command system powered by Artificial Intelligence solutions from Amazon Web Services will serve as a comprehensive smart personal assistant on a leading global platform, fully operational by 2018, with future plans to continue developing global housing innovations together in the long term.

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          Dr. Tiwicha Trakulyingyong, Chief Executive Officer of Technology and Data Analytics at Sansiri Public Company Limited stated, “This year marks a comprehensive organizational transformation for Sansiri to ensure sustainable growth and maintain our leadership. One clear aspect is our investment in innovation. With nearly 35 years of experience in the real estate business, Sansiri has witnessed changes in lifestyle and customer demands in a technology-driven era. We believe technology will effectively meet customer needs, so we continuously strive to leverage technology in new dimensions within the real estate business to enhance services that align with residents' lifestyles and maintain our leadership in pioneering and developing technology for the real estate sector.”

          Sansiri is a company focused on development from the customer's perspective, viewing customers as the center of its operations. It is a proud advantage for Sansiri that we can create a business edge from the DNA of everyone in the organization, who work with an attitude of openness and continuous development of new things. We aim not only to enhance our image as a technology leader but also to consider the development of various innovations and technologies alongside relentless research and development, both independently and in collaboration with leading partners, to meet the precise needs of our residents. We understand what customers want and their lifestyles, which necessitates continuous innovation and technology development, as customer demands are ever-evolving, to ensure we "Complete Your Living Experience."

          “This year, Sansiri is fully committed to innovation, as we are in the process of creating an Innovation Center to showcase our work and serve as a hub for research and development of housing innovations specifically for Sansiri. We are also seeking global partners with the potential and aligned vision to prioritize customer needs and develop products and services from the customer's perspective. The collaboration with global partners like Amazon and Delitech today will lead to significant changes in housing innovation, termed 'The New Era of Limitless Living,' which will help enhance life in the endless digital world in every aspect,” Dr. Tiwicha added.

          This collaboration utilizes technology from the global company “Amazon Web Services,” starting with the development of Sansiri's Home Service application into a “smart personal assistant” by employing Artificial Intelligence solutions from Amazon Web Services, which is a platform for easy and natural voice command functions. This revolutionizes the lifestyle of application users, allowing them to manage various matters from anywhere, anytime, for the convenience of customers in the digital living era.

          Dr. Chawapol Jariyawiroj Country Manager of Amazon Web Services (Thailand) Limited expressed, “We are pleased that Sansiri and Delitech have chosen Amazon Web Services technology to pioneer the use of Artificial Intelligence technology in their organizational revolution. Amazon Web Services is committed to continuously developing new innovations for customers, and Sansiri's full transition to the digital era reflects that both companies share a vision focused on customer needs.”

          This success marks a perfect convergence of the technology and real estate worlds in Thailand, with customers and users being the ultimate beneficiaries, assured of receiving a more complete living experience.

          Dr. Vichai Niranatkul Managing Director of Delitech Company Limited, the technology partner in this collaboration, discussed the development of the capabilities of Artificial Intelligence solutions from Amazon Web Services to support the Thai language for Sansiri, stating, “Delitech is pleased to be part of the innovation development for Sansiri. We bring technology from Amazon Web Services, which is user-friendly, offers diverse services, and allows developers to build upon it to create new services. Delitech has selected functions to pilot services that enhance the convenience of Sansiri residents, ready for use in 2018, as follows:

  • Basic command reception for various functions that align with daily life, such as checking water bills, tracking parcels, booking and checking the status of common area usage, and amenities in the projects, like booking yoga room services.
  • Sansiri Home Automation Control connects easily with electrical appliances, allowing voice commands to control lights, air conditioning, electric curtains, or change TV channels.
  • Enhancing interaction capabilities to provide various basic information, such as weather forecasts, traffic conditions, daily news summaries, etc., which users can command from anywhere in the room.
  • Responding to the digital age by connecting endless entertainment, allowing users to listen to Thai music or receive radio waves in Thailand.

          Dr. Tiwicha  concluded, “Sansiri will continue to leverage world-class technology from Amazon Web Services to develop new services and functions for the Home Service Application continuously, working closely with Delitech. This will enable Sansiri to deliver various innovations to customers easily and efficiently. In the future, we will focus on comprehensive and distinct services covering health, food, travel, shopping, and integrating the smart technology of Amazon Web Services to enhance sales, business operations, and services at Sansiri to meet customer needs, fulfilling their lifestyles and experiences comprehensively. Additionally, in the future, Sansiri will reinforce its position as a market shaper, relentlessly seeking expertise from global companies to elevate service delivery, providing customers with an experience that exceeds expectations and allowing them to enjoy a global lifestyle easily.”

          Prepare to experience the intelligence of Thai voice commands with Artificial Intelligence solutions from Amazon Web Services, accommodating all dialects, ready to serve Sansiri project residents fully in 2018, while following the ongoing innovation developments that Sansiri is committed to.

Thank you for the information from www.sansiri.com